Quickly find brand mentions
Catch public conversations where users mention your brand on Facebook to find praise or criticism.
The All-In-One Facebook Social Listening Tool
Get full access to your Facebook brand mentions and page posts to monitor your reputation, discover creators, and spot viral content in real time.
✔️ All features included. ✔️ Setup in 2 minutes.
Loved by 400,000+ big and small brands. World-famous and local
Why monitor Facebook posts and mentions?
Learn how your brand stacks against the competition on the world's biggest social network with our Facebook social listening tool.
Address your customers' concerns
Quickly respond to reviews or questions to build trust with your audience and protect your brand image.
Leverage UGC to boost credibility
Identify Facebook posts from fans, creators, and customers to re-share on other channels and enhance your social proof.
Complete Facebook monitoring and social listening suite
Monitor your Facebook page content, public comments, reviews, and mentions from one centralized dashboard powered by EmbedSocial's native integrations.
Facebook API integration
Tap into public conversations across pages and posts
Connect directly to the Facebook social listening API and pull in public posts, comments, mentions, and page data. No scraping. No manual search. Just real-time insights in one dashboard.
Tags
Find, tag, and organize Facebook UGC content, faster
EmbedSocial gives you features to search through all the content you've collected, whether it's from hashtags, mentions, or specific creators. Use filters or keyword search to surface the posts you need quickly, then group them using custom tags.
Repost & reuse
Turn customer praise into social media content
When users post about your brand or review your business, you can easily convert those moments into high-performing content. With EmbedSocial, select, schedule, and go live.
Sentiment Insights
Analyze sentiment in Facebook mentions at scale
Use EmbedSocial's tools to scan comments on your Facebook posts or ads and quickly understand how people feel about your brand. Filter by positive, negative, or neutral sentiment to spot issues, identify praise, and steer your messaging in the right direction.
Mentions Insights
Track top authors, hashtags, and keywords
Use EmbedSocial to instantly identify the most-used hashtags and keywords in posts that mention your brand. You'll also see which authors and creators are driving the conversation, making it easier to spot trending topics and discover influencers worth partnering with.
Use cases for social listening on Facebook:
From feedback monitoring to community management and campaign tracking, check out these real-world ways social listening helps you stay relevant on Facebook.
Brand monitoring
Track Facebook mentions to surface support issues, feature requests, or positive feedback, and quickly spot trends in sentiment.
Influencer discovery
Uncover the creators and authors who frequently mention your brand on Facebook. Then turn organic mentions into strategic partnerships.
Market research
Analyze Facebook mentions and user posts tied to your brand, products, or industry. Discover how people describe your value, what features matter most, and what gaps need attention.
Competitive insights
Analyze how users engage with competitor content on Facebook. Compare sentiment, spot gaps, and refine your own strategy.
More advanced features
Not just a widget, but an all-in-one solution for all your UGC.
Multiple sources + import
Pull UGC automatically from Instagram, YouTube, TikTok, LinkedIn, and more, plus upload your own content manually.
Auto-sync
Seamlessly sync content in real time using official API integrations with platforms like Instagram, YouTube, Google, and more.
Multi-account support
Manage social listening across all your brands or clients from one centralized dashboard.
AI enrichment (soon)
The system scores and organizes posts by importance, based on sentiment, or keyword triggers, so you can focus on what matters and take action faster.
Social inbox (soon)
Manage all Instagram DMs and comments in one place.
Organize content with tags
Filter content by platform, media type, keywords, tags, and even performance. Organize posts into tag-based folders for easy access and reuse.
Analytics & reports
Insights on which source collects the most UGC with export options in CSV for in-depth analysis.
Multi-filtering
Filter by platform, keyword, sentiment, media type, account, or date, perfect for campaign tracking or competitor monitoring.
Moderation
Hand-pick or set up bulk filters based on keywords, media type or date filters to approve or reject specific customer content.
How does Facebook social listening work?
Facebook mentions are on Pro Plus or higher. Simple setup, real-time data, actionable insights in just a few simple steps:
Step 1: Connect your Facebook sources
EmbedSocial connects directly to the Facebook API to collect content, comments, and public posts, no scraping or manual work.
Step 2: Monitor and analyze
Use filters to track branded keywords and sentiment. Stay on top of every mention and trend.
Step 3: Take action
Repost top UGC, respond to comments, export reports, or spot areas for improvement, all from one dashboard.
EmbedSocial MCP + AI
Turn collected social mentions into AI-powered insights
After collecting social media mentions in EmbedSocial, you can also connect the EmbedSocial MCP to Claude or ChatGPT and ask it to analyze the conversations for you.
Analytics
Analyze Threads mentions with Claude
Using the EmbedSocial MCP, pull Threads mentions from [source] and summarize topics, sentiment, standout posts, and recommended responses.
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Analytics
Send negative Threads mentions to Slack
Using the EmbedSocial MCP, scan today's Threads mentions from [source]. Find negative posts or complaints that need attention. For each flagged post, include severity, reason, suggested response, and post link. Send the summary to Slack channel [channel].
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Content
Automate Instagram product mention tracking in Google Sheets
Find Instagram media in my EmbedSocial feeds mentioning [product keyword] from the last 30 days. Add the post URL, creator, date, caption summary, sentiment, and recommended action to a Google Sheet.
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Analytics
Build monthly Threads listening reports in Gamma
Using the EmbedSocial MCP, pull this month's Threads posts from [source]. Create a monthly listening report with mention volume, sentiment breakdown, top posts, recurring themes, risks, opportunities, and recommendations for next month. Format the output as a Gamma-ready report outline with slide titles and short slide copy.
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Ready to track every Facebook mention?
Start your 7-day free trial today and turn Facebook conversations into conversions.
$49.00/ month
Start with the basic plan, and upgrade as your business grows.
- Quickly find brand mentions
- Address your customers' concerns
- Leverage UGC to boost credibility
- Multi-account support
- Analytics & reports
Official API integrations
EmbedSocial has official API integrations with all major social media networks.
Fast-loading widgets
We design interactive social media widgets that load fast on your website.
Risk-free
If it’s not for you, cancel or request to delete your account.
Dedicated support team
Just click the bottom left chat icon, and our team will assist you in real-time.
What our users are saying:
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It works exceptionally well and offers great customization options and filters. So far, it has proven to be an excellent widget with many useful features. Highly recommended.
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One of the standout features of EmbedSocial is its user-friendly interface, which makes it easy for users of all technical levels to navigate and utilize its capabilities. The platform offers a seamless way to aggregate social media content and display it on websites, which is particularly helpful for enhancing engagement and showcasing user-generated content.
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The most helpful thing about EmbedSocial is the convenience of accessing my social media feeds for my website. I had issues with connecting to my social media sites and EmbedSocial Customer Service was quick to help me figure out the issue and resolve it.
Antonia was my support person on an issue I was having and she was AMAZING. I use a lot of online tools and she stuck with me the entire time and followed up to make sure everything was good.
Questions about Facebook monitoring
Can I track mentions, keywords and hashtags on Facebook?
Mentions, yes: posts where your Facebook Page is tagged, on Pro Plus or higher. Facebook sources don't track keywords or hashtags. Add hashtags from Instagram or YouTube, and keywords from Threads, in the same account. How to set up keywords, hashtags and mentions
Which plan do I need for Facebook monitoring?
Page posts work on every plan, including Free. Reviews and visitor posts start on Pro, and mentions on Pro Plus. Each Facebook Page counts as one source. Compare plans
Can I monitor Facebook Groups or personal profiles?
No. EmbedSocial monitors public Facebook Pages you manage, through the official Facebook API. Personal profiles and Groups are not supported.
Track every Facebook mention,
act on it in real time.
Use EmbedSocial's Facebook social listening tool to monitor page posts, public comments, and brand mentions, analyze sentiment, and repost top UGC straight from one dashboard.
Start free trial. * All features included.