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Why monitor Instagram hashtags and mentions?
Get insights into your brand’s presence on Instagram to understand your customers and provide what they need.
Stay on top of every tag and trend
Get notified the moment someone mentions your brand, so you never miss an opportunity to engage or respond.
Turn UGC into content gold
From hashtags in Reels to Story mentions, discover what people are saying and turn it into high-performing, rights-cleared content.
Track performance across the funnel
Understand what content drives the most engagement, which creators move the needle, and how sentiment shifts across posts.
Complete Instagram social listening suite
From tracking brand mentions and hashtags to reposting UGC and analyzing content performance, gain complete visibility into how your brand shows up on social media.
Instagram API integration Official Instagram API for real-time monitoring
EmbedSocial connects directly to Instagram’s official API to monitor brand mentions, Reels, hashtag campaigns, reviews, and UGC videos — all in real time. No scraping, no manual work, and no delays.
Your team gets a continuous stream of fresh content and insights — ready to tag, repost, or analyze — the moment it goes live on Instagram.
Tags Organize your content your way
Apply custom tags to every mention, review, or UGC post – by product, influencer, campaign, or location. With smarter tagging, your team can filter and find exactly what they need, fast.
Whether you’re building a testimonial library, managing launches, or tracking influencer content, tagging makes every piece of content searchable and actionable.
Instagram reposting Turn real customer love into scroll-stopping content
Found a glowing review, influencer mention, or viral post? With EmbedSocial, you can instantly repost standout UGC discovered through social listening across Instagram, TikTok, or Google and transform everyday mentions into branded content that builds trust, drives clicks, and fuels conversions.
Discover > Approve > Repost — all in one workflow
UGC rights requests Secure usage rights with a single click
Reach out to users directly for republishing permission via comments or DMs. Track requests, approvals, and ensure your content is fully rights-cleared.
Go beyond vanity metrics. With EmbedSocial’s Instagram listening insights, you’ll see the real conversations shaping your brand — from top-performing hashtags to trending sentiment, post types, and key contributors.
Whether you’re tracking a campaign, competitor, or influencer mention, our dashboard gives you the clarity to act fast and smart.
Instagram social listening use cases
From campaign tracking to customer care and trend discovery, explore real-world ways social listening powers smarter decisions on Instagram.
Influencer discovery
Monitor branded mentions, hashtags, and tagged posts to assess how influencers are performing to identify top creators and ensure their content aligns with your goals.
From hashtag tracking to actionable insights, see how easy it is to get started with Instagram listening using EmbedSocial:
Step 1: Connect your brand or hashtag sources
Sync your Instagram accounts and define what you want to track. EmbedSocial begins aggregating content in real time via Instagram’s official API.
Step 2: Monitor, filter, and analyze posts
Use smart filters to narrow by keyword, sentiment, post type, or influencer handle. Instantly uncover audience sentiment, trending content, or user feedback.
Step 3: Take action or export your insights
Reply to comments, repost UGC, request content rights, or export insights for team reports and strategy decks.
Pricing plans
Start converting more social conversations today.
Choose the most suitable plan for your needs at a reasonable price.
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