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Why monitor X mentions, hashtags, and keywords?
X is the world’s go-to platform for breaking news, raw opinions, and fast trends, so monitoring your brand mentions here is critical.
Stay ahead of the narrative
X sets the tone for media and consumer sentiment. With real-time listening, you can jump into conversations while they’re still gaining traction.
Uncover the truth in real time
From product feedback to customer complaints and viral praise, X offers unfiltered insight. Know what’s being said and why it matters.
Turn fast trends into faster actions
Whether it’s a sudden spike in mentions or a growing hashtag, EmbedSocial surfaces the moments worth acting on before they fade.
Complete X social listening suite
Track, analyze, and act on everything that happens on X from a single dashboard.
Official X API integration Pull real-time mentions and hashtags – no scraping, no delays
EmbedSocial connects directly to X’s API so you can monitor branded keywords, mentions, and hashtags the moment they’re posted by brands and customers.
Alerts Soon: Real-time alerts for mentions as actionable key signals
Set up alerts for your team when viral mentions happen, sentiment drops, or a competitor starts trending. Get notified in Slack, email, or your dashboard.
Reposting Turn real customer love into scroll-stopping content
Found a glowing review, influencer mention, or viral post? With EmbedSocial, you can instantly repost standout UGC discovered through social listening.
Listen across X, Instagram, TikTok, and more to transform everyday mentions into branded content that builds trust, drives clicks, and fuels conversions.
Discover > Approve > Repost—all in one workflow.
Tags Organize your X content with custom tags
Quickly label tweets, threads, or reposts from X using custom tags — by product, topic, sentiment, or campaign — so your team can easily filter through the noise and focus on what matters most.
With smart tagging, you can organize brand mentions, influencer tweets, competitor replies, or community feedback in a way that’s easy to search, segment, and act on.
X insights Uncover sentiment, trends, and audience signals in real time
Monitor what people are saying about your brand, product, or industry on X—and understand how they actually feel.
Our AI breaks down positive, negative, or neutral sentiment across tweets, threads, and replies, giving you instant clarity on the mood of the conversation.
Track trending keywords, hashtags, or product mentions and use these insights to inform campaigns, respond faster, or escalate critical feedback.
X social listening use cases:
Explore real-world ways your brand can win on X with social listening.
Crisis prevention & management
Catch rising complaints or PR threats before they escalate. Act quickly to address concerns, issue statements, or course-correct in real time.
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