Free Hashtag Generator Powered by AI
Generate hashtags for Isntagram, TikTok, LinkedIn, or other social media networks in seconds.
How to generate hashtags
Easily generate hashtags from your post idea or upload an image.
Explain your post or upload an iamge
Write a short description of your post or upload an image as a hashtag association.
Choose a platform and the number of hashtags
Monitor and track the data, and once generated, export for further analysis.
Copy the provided hashtags
If you are satisfied with the results just copy the hashtags and use them when creating the posts in your scheduling tool.
Increase your reach with hashtags and get more Instagram followers
Perfect for marketers, content creators, and business owners looking to improve their brand visibility and content strategy without manual guesswork.
FAQs about Instagram hashtags
Hashtag Search Suggestions: Start typing a hashtag in the Instagram search bar to see autocomplete suggestions with usage counts.
Social Listening Tools: Platforms like EmbedSocial or Brand24 help discover trending hashtags across industries.
Relevant to your content
Targeted to your ideal audience
Actively used, but not overly saturated (1M–500K is a sweet spot)
Brand-aligned, possibly even branded (e.g. #NikeRunClub)
Top Hashtags on Instagram (by post count)
| Hashtag | Post Count |
|---|---|
| #love | 2.1B |
| #instagood | 1.7B |
| #fashion | 1.1B |
| #photooftheday | 1B |
| #art | 1B |
| #photography | 1B |
| #beautiful | 828M |
| #nature | 790M |
| #travel | 706M |
| #reels | 538M |
| #fitness | 524M |
| #beauty | 532M |
| #food | 511M |
| #explore | 506M |
| #selfie | 452M |
| #viral | 442M |
| #ootd | 429M |
| #makeup | 397M |
| #handmade | 349M |
| #sunset | 325M |
| #dogsofinstagram | 309M |
| #catsofinstagram | 199M |
Hashtags are the currency of Instagram visibility. Using the right ones can make the difference between a post that disappears into the void and one that gets discovered by thousands. Here’s a breakdown of the most popular hashtags on Instagram, what they mean, and how they can be used:
🔝 Most Popular Hashtags
#love (2.1B posts)
One of the most used hashtags of all time. Used in everything from personal photos, wedding shots, to product launches—because everyone wants to associate with love.
#instagood (1.7B posts)
A broad tag for anything that looks or feels “good.” Think quality, beauty, feel-good moments. Used widely by influencers and lifestyle brands.
#fashion (1.1B posts)
A go-to for fashion bloggers, designers, and clothing brands. From OOTDs to runways, it connects fashion lovers and shoppers.
#photooftheday (1B posts)
Ideal for showcasing standout content. Adds a sense of importance to the image or story being shared.
#art (1B posts)
From painters to digital illustrators, this hashtag is a hub for creativity. It brings artists together and exposes their work to a global audience.
#photography (1B posts)
Perfect for photographers showcasing their work—landscapes, portraits, macro shots, and more.
#beautiful (828M posts)
Used in a variety of content types—travel, makeup, interiors, fashion—to emphasize aesthetics.
#nature (790M posts)
From hiking photos to drone shots of the earth, this hashtag is essential for nature-related content.
#travel (706M posts)
A staple for digital nomads and tourism brands. Showcases destinations, tips, and wanderlust-inspiring photos.
#reels (538M posts)
Important for short-form video creators. Helps boost visibility of Reels content and tap into Instagram’s video-first push.
📷 Content-Specific Tags
#selfie (452M posts)
Used for personal branding and everyday updates. Especially popular in influencer and beauty niches.
#fitness (524M posts)
Common among personal trainers, gyms, and fitness challenges. Often paired with progress photos or motivational content.
#food (511M posts) / #foodie (244M posts)
Must-haves for cafes, chefs, recipe creators, and anyone sharing food pics. Combine with geo-tags for local visibility.
#makeup (397M posts) / #beauty (532M posts)
These tags dominate beauty content. Tutorials, product reviews, and transformations live here.
🛍️ Niche & Brand-Friendly Tags
#ootd (429M posts)
“Outfit of the Day” — used by fashion influencers and everyday users showcasing their daily looks.
#home (211M posts) / #interiordesign (niche-specific)
Popular among décor enthusiasts and home brands. Great for ecommerce brands selling home goods.
#motivation (357M posts) / #inspiration (241M posts)
Often used for quotes, mindset posts, and motivational videos or graphics.
#handmade (349M posts) / #smallbusiness (hundreds of millions)
Perfect for artisans and ecommerce shops building brand awareness.
#viral (442M posts) / #explore (506M posts)
Used with the hope of hitting the Explore page or going viral. Best paired with engaging, share-worthy content.
🐶🐱 Lifestyle Tags
#dogsofinstagram (309M posts) / #catsofinstagram (199M posts)
Pet-related brands or creators can tap into these passionate communities.
#sunset (325M posts) / #landscape (199M posts)
Visually-driven hashtags that pair well with nature, travel, and photography content.
💡Pro Tip:
Use a mix of:
- High-volume hashtags to ride the wave of trends
- Medium-volume hashtags for sustained visibility
- Niche hashtags to reach highly-targeted audiences
The AI Instagram Hashtag Generator takes care of this balancing act for you—so your content is optimized to perform from the moment it’s posted.
Embed Instagram Hashtag Feeds to 3–5x Engagement
Use the AI-powered hashtag generator to generate hashtags and display trending Instagram hashtags in a feed on your website. Combine branded hashtags with popular and niche hashtags to highlight UGC, grow followers, and convert visitors.
Official API integrations
UGC storage
Risk-free
Dedicated support
What our users are saying:
TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
Nick Poggi
TrovaTrip
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.
Ryan Hazlewood
Developer
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.
Zanna Ollove
Boston College
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.
Brooks Hitzfield
Seven Sons
It has been pretty simple to display social proof with EmbedReviews, and their team has been great in assisting with technical implementation.
Eric Hnatov
Industrious
We are spending half of what we previously did for our last review manager, and getting 100x more out of it! I honestly am amazed at what we are getting for the price. I wish we had switched to EmbedReviews years ago.
Kodi Duncan
3 Key Elements
One of the standout features of EmbedSocial is its user-friendly interface, which makes it easy for users of all technical levels to navigate and utilize its capabilities. The platform offers a seamless way to aggregate social media content and display it on websites, which is particularly helpful for enhancing engagement and showcasing user-generated content. The variety of customization options allows for a tailored experience that aligns with the branding and aesthetic of any website. Additionally, the real-time updates ensure that the content is always fresh and relevant, which is a significant advantage for dynamic and content-rich sites.
Yisroel Goldman
Frontend Developer
Great intuitive interface – our team had no difficulties figuring out how everything worked, without online training or whatsoever. Great support – I was in touch with a support manager Alex throughout the implementation, to understand how to better use the tool for our purpose. He was always helpful and quick to reply. What’s more, he helped us to export the submissions at a specific date / hour for further processing.
Yulia Nazarenko
Head of Marketing, Eleven
The platform is incredibly stable, great GUI for the admin and fantastic support. Made it simple and fast to publish and moderate customer reviews on our website
