How Click Sluice Drives 20% More Conversions With Reviews & UGC

About Click Sluice

Click Sluice is a digital marketing agency specializing in high-converting websites for local service businesses, particularly law firms. With over 15 years of experience, founder Chris Rossi has seen what works—and what doesn’t—when it comes to turning traffic into leads.

One of their most powerful conversion levers? Customer reviews.

By using EmbedSocial, Click Sluice has transformed how reviews are collected, displayed, and optimized for search and conversion. The result: a consistent 10–20% increase in website conversion rates across client accounts.

The Challenge

Before EmbedSocial, adding reviews to client websites was a manual, time-consuming process. The team had to:

• Source reviews from various platforms
• Recreate them manually on client sites
• Constantly update content as reviews change

This created bottlenecks, increased costs, and limited their ability to scale.

Worse, many clients had limited control over what reviews surfaced publicly. Positive reviews were scattered, and negative ones often stood out by default.

Chris needed a solution that was:

• Easy to implement
• Flexible per landing page
• Built to increase conversions

The Solution

EmbedSocial provided a simple but powerful upgrade.

• Automated review aggregation – No more manual copy-pasting – reviews from Google and other platforms sync automatically.
• Custom filters for landing pages – Want DUI-related reviews on a DUI service page? Done. EmbedSocial allows keyword filtering by topic, letting Click Sluice match the right proof with the right search intent.
• Frictionless setup – “It just does the best job of aggregating and displaying reviews in a clean, customizable way,” says Chris.
• Client-friendly reporting – With 17 active sub-accounts under management, Click Sluice needs reporting that’s fast, scalable, and client-ready.EmbedSocial makes it easy to generate and download performance reports with each client, showing the impact of reviews on their website performance.

The Results

Websites that prominently feature reviews see a 10–20% bump in conversions—almost immediately.

Chris Rossi

Founder of Click Sluice

• 10–20% uplift in conversions on average when reviews are added
• Significant time saved per website build by automating review collection and display
• Improved trust and credibility on key landing pages
• More leads without increasing ad spend

Why They Chose EmbedSocial

Chris evaluated other tools and plugins but stuck with EmbedSocial for 3 key reasons:

1. Ease of Use – Quick to set up across multiple sites
2. Conversion Impact – Every feature is designed to drive results
3. Exceptional Support – “They respond faster than most companies we’ve ever worked with—even faster than Google.”
   

Advice to Other Agencies

“If you’re not using reviews, you’re making a huge mistake. People trust them—sometimes even more than a business’s experience or education. Just displaying the right reviews can keep visitors from bouncing back to Google to look for ‘proof’ elsewhere.”

Chris Rossi

Founder of Click Sluice

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