How Travelbase drives adventure bookings with UGC through Embedsocial

Travelbase brings authentic traveler experiences to the forefront

Travelbase specializes in crafting unique, adventure-driven journeys across Europe. From navigating the serene lakes of Sweden by canoe to exploring Italy’s picturesque regions on a Vespa, their trips are designed to immerse travelers in the heart of each destination.

But with thousands of travelers going on trips every season, they faced a challenge: how to collect, organize, and repurpose all that amazing content in a way that felt real and inspiring. They also wanted to move beyond high-end content and incorporate more organic, video-driven UGC to reflect the spirit of their adventures. That’s where EmbedSocial came in.

Before EmbedSocial

Travelers were capturing unforgettable moments on their journey, but the Travelbase team didn’t have a system in place to manage or reuse that content efficiently. They spent hours scrolling through tagged posts, manually saving assets, and figuring out how to make use of it across their channels. It was time-consuming, and made it hard to scale content efforts as the number of trips grew.

The Solution

Travelbase partnered with EmbedSocial to integrate more authentic content—especially Instagram Reels and other video-based UGC—into their websites. While they still work with professional creators, UGC has become a valuable layer that showcases real moments and reactions.
With EmbedSocial, they can automatically pull video content from sources like Instagram and display dynamic feeds on key landing pages. It gave them a fast, scalable way to bring the energy of each trip to life—without needing to produce every asset themselves.

The Impact

With EmbedSocial, Travelbase finally had a flexible system to bring more real experiences into the spotlight. Video content from their community now lives directly on their trip pages, helping potential customers connect with the feeling of the journey, not just the itinerary.

This shift has helped boost engagement, trust, and conversions—especially with travelers looking for genuine, peer-driven recommendations. And it’s given the team more creative fuel to keep marketing fresh and aligned with what their audience actually experiences.

“We used to have a lot of high-quality media as well, but we switched a bit more to user-generated content. It’s not just about collecting content anymore – it’s about telling a better story. Our travelers are the brand, and EmbedSocial helps us bring that to life.”

Marth Van Roey

Digital Marketeer at Travelbase

What’s next:

Travelbase plans to keep building on this momentum. From creating destination-specific video galleries to launching recap reels powered by travelers, they’re excited to push even further. With EmbedSocial as a core part of their tech stack, they know the future of travel marketing is personal, visual, and community-driven.