Share of Voice Calculator
Check the SOV against your competitors for free by using data you generate from hashtags or mentions in EmbedSocial.
Frequently asked questions
What is Share of Voice (SoV)?
Share of Voice (SoV) is a metric that shows how much a brand is mentioned in comparison to its competitors across a defined set of content—usually social media posts, reviews, or online mentions. It’s typically expressed as a percentage.
How is Share of Voice calculated?
SoV =(Number of Brand Mentions) ÷ (Total Mentions of All Brands) × 100
For example, if Dior was mentioned in 300 out of 1,000 posts where Dior and Valentino appear, Dior has a 30% Share of Voice.
Why does Share of Voice matter for brands?
SoV helps brands:
– Measure brand visibility vs. competitors
– Understand audience attention and buzz
– Benchmark performance across campaigns or events
– Track growth or decline in brand conversations over time
Can I break down Share of Voice by platform or location?
Yes. The calculator can show platform-specific SoV (e.g., Instagram vs Threads) or geo-specific analysis (if your data includes locations). This is useful for analyzing performance during events like Paris Fashion Week across social platforms.
How often should I track Share of Voice?
You can track it:
– Monthly or weekly for consistent monitoring
– In real-time during campaigns or events
– After product launches or PR spikes
How do I get the data to calculate Share of Voice?
The best way is to use EmbedSocial as your social listening tool. With EmbedSocial, you can:
– Collect posts from Instagram, Threads, YouTube, etc. via mentions, hashtags, or handles
– Export this content into a CSV or JSON
– Upload the data into the SoV calculator
To get started,, use the sample data or start a free trial for EmbedSocial to start generating your own data that will precisely track and calculate the SoV for your brand.
As a sample use case, try uploading posts from Paris Fashion Week that mention fashion brands. The tool will calculate and visualize how brands like Dior, Valentino, and Chanel performed on Instagram and Threads in terms of Share of Voice during the event.
The tool can also evaluate the brand sentiment of each mention (positive, neutral, or negative), giving deeper insights—not just how often you’re mentioned, but how people feel about the brand.
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