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What is a YouTube feed for Shopify?
A YouTube feed for Shopify is a dynamic content block you can add to your online store that displays real YouTube videos, both yours and your customers’.
Whether it’s your own channel, a certain playlist, or videos under a hashtag, this feed includes authentic content right on your website pages.
With the EmbedSocial: Shoppable UGC app, you can transform that YouTube content into a powerful e-commerce engine, as each post can be tagged with your Shopify products, making your UGC feed instantly shoppable—from awareness to checkout, it helps you shorten the customer journey using real customer photos and videos.
This isn’t just a gallery—it’s your most trustworthy and engaging sales assistant.
No coding skills or technical knowledge is required!
Benefits of a YouTube feed widget for Shopify
Adding user-generated content to your Shopify store does more than just make your site look good—it changes the way your visitors shop for a few reasons:
- Build trust at a glance—customer content builds credibility, as social proof is one of the strongest trust signals, so seeing real people using your products makes others buy them.
- Drive more conversions—shoppable YouTube widgets make your UGC a seamless part of your sales funnel, as you can tag products in videos and link directly to product pages.
- Increase engagement—YouTube videos naturally capture attention. When visitors see relevant content from real users, they stay longer and explore more of your site.
- Encourage repeat purchases—showcasing a diverse range of customer experiences inspires new product discovery—helping you boost average order value and repeat sales.
- Reduce returns—clear expectations make happy customers. UGC helps set realistic expectations, lowering your return rate and increasing satisfaction.
- Boost SEO and time-on-site—a dynamic YouTube feed refreshes your content frequently, which helps keep your site fresh for both users and search engines.
Features of our YouTube feed app for Shopify
The EmbedSocial: Shoppable UGC app is built specifically for Shopify users who want to make the most out of their user-generated content. Here’s what you get:
- Shoppable posts—tag multiple products in a single post. Let customers browse directly from your YouTube content and shop instantly.
- YouTube playlists & hashtagged videos—auto-import content from playlists or branded hashtags. Turn your community into your most powerful marketing asset.
- Product cards below each post—display product names, prices, and direct “Buy Now” buttons beneath each image or video.
- Advanced layouts and customization—choose from slider, grid, collage, or highlight widgets, and customize every design element to match your brand.
- AI-powered content summaries—for stores with lots of UGC, summarize content with AI-generated highlights—giving new visitors a quick snapshot of customer sentiment.
- Auto-updating feed—once connected, your feed updates automatically—no need for manual uploads or maintenance.
- Responsive on all devices—whether on desktop, mobile, or tablet, your YouTube widget looks and functions beautifully.
- No-code embed—Copy and paste the embed code into your Shopify theme.
How to embed a YouTube feed in Shopify
Adding a UGC-powered YouTube widget to your Shopify store is easier than ever. Just follow these simple steps:
Step 1: Install our Shopify app
Go to the Shopify App Store and install EmbedSocial: Shoppable UGC.
Step 2: Set up your EmbedSocial account
Choose a plan that fits your store’s needs. You can start with a free trial, explore all the features without any risk, and cancel within 7 days if you choose to.
Step 3: Connect your YouTube source
After you choose your plan, you will be redirected to your EmbedSocial account where you can setup the YouTube source and start aggregating the videos. In Sources, choose what content to showcase – your own YouTube videos, a random playlist, or hashtagged videos. EmbedSocial pulls the content in automatically.
Step 4: Create and design your widget
Use EmbedSocial’s visual editor to build your YouTube widget. Choose the layout, customize the design, tag products, and decide where each post will link.
Step 5: Copy the widget embed code
When you’re happy with your widget, copy the code generated by the EmbedSocial editor.
Step 6: Paste into your Shopify theme
Navigate to your Shopify admin → Online Store → Themes → Edit Code. Paste the embed code where you want the feed to appear, such as your homepage or product page.
And just like that, you got a live, stunning widget that auto-updates and showcases your products so that you can turn browsers into buyers.
Getting started
Turn your customers into your best sales team.
Install the EmbedSocial: Shoppable UGC app and start building trust, engagement, and conversions with real YouTube content—automatically synced and shoppable.
Let user-generated content drive your sales. Try today!
Transform your social media content into a direct sales channel.
Official API integrations
Fast-loading widgets
Risk-free
Dedicated support
What our users are saying:
TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
Nick Poggi
TrovaTrip
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.
Ryan Hazlewood
Developer
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.
Zanna Ollove
Boston College
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.
Brooks Hitzfield
Seven Sons
It has been pretty simple to display social proof with EmbedReviews, and their team has been great in assisting with technical implementation.
Eric Hnatov
Industrious
We are spending half of what we previously did for our last review manager, and getting 100x more out of it! I honestly am amazed at what we are getting for the price. I wish we had switched to EmbedReviews years ago.
Kodi Duncan
3 Key Elements
One of the standout features of EmbedSocial is its user-friendly interface, which makes it easy for users of all technical levels to navigate and utilize its capabilities. The platform offers a seamless way to aggregate social media content and display it on websites, which is particularly helpful for enhancing engagement and showcasing user-generated content. The variety of customization options allows for a tailored experience that aligns with the branding and aesthetic of any website. Additionally, the real-time updates ensure that the content is always fresh and relevant, which is a significant advantage for dynamic and content-rich sites.
Yisroel Goldman
Frontend Developer
Great intuitive interface – our team had no difficulties figuring out how everything worked, without online training or whatsoever. Great support – I was in touch with a support manager Alex throughout the implementation, to understand how to better use the tool for our purpose. He was always helpful and quick to reply. What’s more, he helped us to export the submissions at a specific date / hour for further processing.
Yulia Nazarenko
Head of Marketing, Eleven
The platform is incredibly stable, great GUI for the admin and fantastic support. Made it simple and fast to publish and moderate customer reviews on our website
Fredrik Öberg
CEO & IT-Consultant, Öberg MediaFAQs about the YouTube widget
Have a specific question about embedding the YouTube widget? Check the FAQ section below or click the bottom right chat icon and talk with us.
1. Connect your social media accounts
2. Customize and moderate your feed
3. Copy & paste the embed code into your website
Additionally, you can enable localization options to make sure it fits your language.