Fortunately, social media aggregation tools are becoming increasingly popular among brands, making them a must-have in any successful marketing mix.
If you are on your way to developing a positive and outstanding digital footprint in your niche using social media aggregators, consider this article as your starter kit. And now, let’s dive in!
- What is a social media aggregator?
- How social media aggregators work?
- Why use a social media aggregator for websites?
- Types of social media aggregation
- 4 tested ways to use social media aggregator on your website
- How to choose the best social media aggregator for your business?
- List of social media aggregator tools for any website builder
- Comparison of the Best Social Media Aggregators
- How to get started and embed social media feed now?!
- Step 3: Customize and embed widget
- Frequently Asked Questions About Social Media Aggregators
- Wrap up
What is a social media aggregator?
According to the official definition from Wikipedia:
Social media aggregation is the process of collecting content from multiple social media network services into one unified presentation, sucha as web widget , web feed, social media wall or similar. The task is often performed by approved software solutions that have direct integrations with the API’s of the main social media platforms. And are called social media aggregators.
What’s interesting is that social media aggregators bring roots from history. You may notice that newspapers act in a similar way – numerous pieces of relevant information from several sources are summarized in one place.
The mission was to provide reliable information about a particular topic ‘here and now. This concept seems practical even today. It worked for hundreds of years. It perfectly does the job today too.
So, how to incorporate this social media aggregation process into your business? It’s easier than you think. It will take you so little effort, and so much impact.
But first, let’s do a quick reminder about why you need a social media aggregator in your marketing strategy.
How social media aggregators work?
For social media aggregators to work, they need to be enabled by an application programming interface (API) provided by social networks.
So, for an API to access the user’s actions from another platform, the user will have to give permission to the platform that conducts the social aggregation to pull the social content from that user account.
Keep in mind that due to upcoming changes to Instagram’s API, most of the free aggregators will no longer be functional after the 29th of June, 2020.
This means that 3-rd party apps need to switch to the new API to continue displaying photos from your account.
Why use a social media aggregator for websites?
Creates a sense of social proof
Imagine your customers see a social media mention aggregator on your website, displaying posts from happy customers using your product. Seems powerful, right?
This will encourage potential customers to take your company more seriously and more likely that they will buy from you too.
Oftentimes, that little bit of social proof can make the difference between whether someone makes a purchase or not. Why risk it?
Saves time and energy
Imagine how much time and effort you will spend if you go one social media channel by one, copy the content, and embed it on your website? You may lose hours doing repetitive tasks.
Why do that manually if you can automate it?
Content aggregators will reduce all the resources that would otherwise be put into handpicking and displaying content from every single platform you own. It’s both cheaper and more powerful than creating the content by yourself.
Engages the audience
What is more engaging than an Instagram or Twitter wall displayed on a big screen during a live event?
It motivates participants to keep it up with the audience and craft and post live updates on their social platforms.
Once these posts are shown in real-time on your event screen, we assure you that your visitors will be proud they are part of this awesome journey.
Collects user-generated content
The best ad for a brand is a satisfied customer, right?
Offer them a playground where they can express their opinion on your product and watch how the UGC grows!
You can try a catchy hashtag in combination with an interactive social media campaign that will motivate your followers to join and craft content about your brand.
Next, show this aggregated UGC on your website. They will feel proud that they are featured on your platform, and you will win a review boost.
Stand out from the competition
If you are still wondering how to get an edge over your competitors, social media aggregators can be your window of opportunity.
Generating your social media content and creating an influential presence over social media networks has never been easier! And now with social media aggregator, you can collect all the content created by influencers who mentioned your brand and display social media feeds on your website that is authentic, genuine, and very unique for your brand.
Types of social media aggregation
The good part is that you can aggregate almost every social media content on your website.
The tricky part – if you use plenty of social media accounts and you are not sure what would fit best your website.
Here are the most used types of social media aggregations:
- Facebook aggregator (fetch your Facebook business page posts or mentions)
- Instagram aggregator (collect posts published on your Instagram profile, generate specific hashtag or account mentions)
- Twitter aggregator (generate twitter hashtags or post where your account is mentioned and embed it on your website)
- YouTube video aggregator (craft a video feed from a YouTube channel and display it on your website)
- Vimeo video aggregator (create a video feed from a Vimeo channel and show it on your website)
- TikTok aggregator (create a TikTok video feed from your TikTok account and embed it on your website)
4 tested ways to use social media aggregator on your website
Luckily, there are social aggregation tools that don’t limit you to going with just one social media network.
Instead, they create endless opportunities for your social media walls.
Play smart and don’t settle down for displaying the social posts only. Use the power of social aggregators to sell your products too.
Here are some ideas you can copy to sell on-site:
1. Create a shoppable feed
Create a social e-commerce experience on your website by displaying a social wall with user-generated content. Next, tag the photos with your products.
2. Combine a UGC social wall
Don’t stop with only one social media network wall. Instead, make it more visually appealing.
For example, you can combine your Instagram and Facebook posts in onе feed.
There are many tools that can help you merge your social network activity in one stunning widget (we mention them below).
3. Create a slideshow with your products
Free your creativity!
Display our product and show how people use it with posts generated from different platforms in an outstanding slideshow or carousel format.
4. Go for a hashtag campaign
Hashtag campaigns can be a real motivator boost. They can spread your message by motivating users to post original content about your brand.
These are just some examples that from experience showed to be very effective.
Our advice to you – the sky is the limit for what you can display on a social wall! For example, if you are a travel destination or a hotel, you can generate a beautiful Instagram feed with a specific hashtag of your area and use the photos that other people publish to showcase on your website.
By doing this you will show your potential customers your area from actual guests and tourists that already visited. This will increase their trust, help them make decisions, and convert faster.
How to choose the best social media aggregator for your business?
We believe that the best social media aggregator for your business needs to offer a variety of use cases and give you complete control over the content that you display.
We know there are so many choices out there, so it might be difficult to decide which tool will work best for you.
To help you decide better, we collected some tips (from our experience) you can consider when choosing your best social media aggregator tool:
- Access to a variety of social media platforms as a source (the more options – the better)
- Option to combine social media content from several platforms or create content on the spot
- Option to embed feeds on multiple websites with one account
- Option for real-time updates on your social wall
- Option to collect posts where users mention your brand
- Possibility to create a UGC shop on your website
- Advanced moderation features to curate and moderate UGC in order to show the most compelling content pieces
- Responsive design, variety of customization options, and custom CSS features to fully fit your brand design
- Plenty of integration options
- And finally, a TikTok integration to embed TikTok video widget that is in high demand at the moment
List of social media aggregator tools for any website builder
The most important thing when it comes to displaying social posts is staying up to date (cannot stress the importance of this enough).
No matter if you are a one-man show or have a huge marketing team behind you, regularly updating your website with the latest social media posts can be a dealmaker.
However, as we mentioned above, here are social media aggregators that can completely eliminate this task from your to-do list.
Once installed, you can sit back and relax.
The aggregator will automatically update your social wall with new content pulled from the selected social media networks.
Yes, you can display your social media feed on almost any website builder.
Here is a list of the most popular CMS and the social aggregation tool you might consider using for them:
- Flockler social wall
TIP: Here is how you can embed social media feed in WordPress.
TIP: Here is how you can embed a social media feed in PageCloud in a few steps.
TIP: Here is how you can embed social media feed in Squarespace in a few easy steps.
- SocialMedia Stream
- Social Media Grid
- Social Media Stream
- Flow-Flow Social Media Feed
Tip: Here is how to embed your Instagram feed in Shopify
- Instagram & Social Feed
Comparison of the Best Social Media Aggregators
We compared the pricing plans of the best social media aggregators so you can easily see which one will best suit your needs:
How to get started and embed social media feed now?!
After reading this guide, you are probably ready to jump into action!
EmbedFeed is one of the best social media aggregators in the market and you will be able to collect and display your social media activity on your website very easily, like a pro.
To get started, start a 7-day free trial, create your account and follow these steps:
Step 1: Choose social media network
The platform supports all major social media networks to choose to connect Facebook, Instagram, TikTok, Twitter, or YouTube. Each network requires specific permission to be allowed by the users to enable the system to pull all posts automatically.
Step 2: Select widget template
To make sure your aggregated feeds fit your brand and layout on your website. Choose slider, grid, carousel, social wall or default feed layout to build your new Facebook widget.
Step 3: Customize and embed widget
Once you create your social media widget, you can customize it. Once you are finished, just copy/paste the provided code to your website.
Here is an example of the feed in a carousel layout:
Frequently Asked Questions About Social Media Aggregators
Social aggregators are tools that allow users to collect content from different social media platforms in one place. This can be done in various ways, but the most common is to embed a widget on your website that will automatically pull in updates from your different social media accounts.
There is no one-size-fits-all answer to this question, as the best social media aggregator depends on your specific needs and preferences. However, some popular social media aggregators include Hootsuite, Sprout Social, and EmbedSocial, and all of them provide tons of integrations with the major social media networks.
An Instagram aggregator like EmbedSocial is a platform that has a direct API integration with Instagram to collect images from other Instagram users or posts from your own connected Instagram accounts. This can be useful for finding images from a particular event, location, or topic. Some aggregators also allow users to search for images by keyword.
The Twitter aggregator is a tool that has an official Integration with the Twitter API and allows users to generate their own Tweets or aggregate posts in mentions or Twitter hashtags published by other people. Twitter aggregators are very useful for keeping track of trending topics and for finding new and interesting content to share with your followers. There are many different Twitter aggregators available, so you can choose one that best suits your needs. Some popular Twitter aggregators include Hootsuite, EmbedFeed, TweetDeck, and Buffer.
So if you are looking for a creative way to level up your marketing efforts and spice up your strategy, give a social media aggregator tool a GO.
There is no “one size fits all” answer to this question, as the best social media aggregator depends on your specific needs and preferences. However, a good option for many people is EmbedFeed, which allows you to collect all of your social media feeds in one place, provides fast-loading widgets, and has a dedicated support team.
EmbedFeed is easy to use and provides a customizable editor that lets you view updates from all of your social networks in one place and moderate what you want to show in the published widget. It also includes features like embedding custom videos and images so that you can share content from any other source directly on your website or blog.
For any questions contact us so together, we can take a look at your use case and advise you on what will work best for you.
Hope this helps.