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social media aggregator tool

Why does a business need to be on social media?

-Cause everyone else is there!

Indeed!

Or, in the words of the famous speaker and author Lori Ruff:

Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.

Relying on social media to promote and sell your products or services, seems like a reasonable action once you have a social media marketing strategy in place.

It doesn’t matter if you are purely an Instagram user or Facebook addict or you use a couple of social media platforms altogether.

You might have noticed how much time crafting your updates and posting takes.

We cannot deny the power of social media, but we feel you if you feel overwhelmed with constant information overloading.

Wouldn’t it be great if you can streamline your updates and postings through one source?

That would be a liberating experience, right?

Fortunately, social media aggregation tools are becoming increasingly popular among brands, making it a must-have in any successful marketing mix.

If you are on your way to developing a positive and outstanding digital footprint in your niche, using social media aggregators, consider this article as your starter kit.

And now, let’s dive in!

What is a social media aggregator?

According to the official definition from Wikipedia:

Social network aggregation is the process of collecting content from multiple social network services into one unified presentation. The task is often performed by a social network aggregator.

What’s interesting is that social media aggregators bring roots from history. You may notice that newspapers act in a similar way – numerous pieces of relevant information from several sources are summarized in one place. 

The mission was to provide reliable information about a particular topic ‘here and now’. This concept seems practical even today.

It worked for hundreds of years. It perfectly does the job today too.

So, how to incorporate this social media aggregation process into your business?

It’s easier than you think. It will take you so little effort, and so much impact.

But first, let’s do a quick reminder about why you need a social media aggregator in your marketing strategy.

How social media aggregators work?

This is too technical even for me, but you might find it useful.

For social media aggregators to work, they need to be enabled by an application programming interface (API) provided by social networks. 

So, for an API to access the user’s actions from another platform, the user will have to give permission to the platform that conducts the social aggregation to pull the social content from that user account.

Keep in mind that due to upcoming changes to Instagram’s API, most of the free aggregators will no longer be functional after the 29th of June, 2020. 

This means that 3-rd party apps need to switch to the new API to continue display photos from your account.

Why use a social media aggregator for websites?

Creates a sense of social proof

Imagine your customers see a social media mention aggregator on your website, displaying posts from happy customers using your product. Seems powerful, right? 

This will encourage potential customers to take your company more seriously and more likely that they will buy from you too.

Oftentimes, that little bit of social proof can make the difference between whether someone makes a purchase or not. Why risk it?

Saves time and energy

Imagine how much time and effort you will spend if you go one social media channel by one, copy the content, and embed it on your website? You may lose hours doing repetitive tasks.

Why do that manually if you can automate it? 

Content aggregators will reduce all the resources that would otherwise be put into handpicking and displaying content from every single platform you own. It’s both cheaper and more powerful than creating the content by yourself.

Engages the audience

What is more engaging than an Instagram or Twitter wall displayed on a big screen during a live event? 

It motivates participants to keep it up with the audience and craft and post live updates on their social platforms.

Once these posts are shown in real-time on your event screen, we assure you that your visitors will be proud they are part of this awesome journey. 

Collects user-generated content

The best ad for a brand is a satisfied customer, right?

Offer them a playground where they can express their opinion on your product and watch how the UGC grows! 

You can try a catchy hashtag in combination with an interactive campaign that will motivate your followers to join and craft content about your brand. 

Next, show this aggregated UGC on your website. They will feel proud that they are featured in your platform, and you will win a review boost.

Stand out from the competition

If you are still wondering how to get an edge over your competitors, social media aggregators may be your window of opportunity. 

Generating your social media content and creating an influential presence over social media networks has never been easier!

Types of social media aggregation

The good part is that you can aggregate almost every social media content on your website.

The tricky part – if you use plenty of social media accounts and you are not sure what would fit best your website.

Here are the most used types of social media aggregations:

  1. Facebook aggregator (fetch your Facebook business page posts or mentions)
  2. Instagram aggregator (collect posts published on your Instagram profile, generate specific hashtag or account mentions)
  3. Twitter aggregator (generate twitter hashtags or post where your account is mentioned and embed it on your website)
  4. YouTube video aggregator (craft a video feed from a YouTube channel and display it on your website)
  5. Vimeo video aggregator (create a video feed from a Vimeo channel and show it on your website)

4 tested ways to use social media aggregator on your website

Luckily, there are social aggregation tools that don’t limit you to go with just one social media network.

Instead, they create endless opportunities for your social media walls.

Play smart and don’t settle down for displaying the social posts only. Use the power of social aggregators to sell your products too.

Here are some ideas you can copy to sell on-site:

1. Create a shoppable feed

Create a social e-commerce experience on your website by displaying a social wall with user-generated content. Next, tag the photos with your products.

2. Combine a UGC social wall

Don’t stop with only one social media network wall. Instead, make it more visually appealing.

For example, you can combine your Instagram and Facebook posts in onе feed.

There are many tools that can help you merge your social network activity in one stunning widget (we mention them below).

3. Create a slideshow with your products

Free your creativity!

Display our product and show how people use it with posts generated from different platforms in an outstanding slideshow or carousel format. 

4. Go for a hashtag campaign

Hashtag campaigns can be a real motivator boost. They can spread your message by motivating users to post original content about your brand. 

These are just some examples that from experience showed to be very effective. 

Our advice to you – the sky is the limit for what you can display on a social wall! 🙂

How to choose the best social media aggregator for your business?

We believe that the best social media aggregator for your business needs to offer a variety of use cases and give you complete control over the content that you display.

We know there are so many choices out there, so it might be difficult to decide which tool will work best for you.

To help you decide better, we collected some tips (from our experience) you can consider when choosing your social media aggregator tool:

  • Access to a variety of social media platforms as a source (the more options – the better)
  • Option to combine social media content from several platforms or create content on the spot
  • Option to embed feeds on multiple websites with one account
  • Option for real-time updates on your social wall
  • Option to collect posts where users mention your brand
  • Possibility to create a UGC shop on your website
  • Advanced moderation features to curate and moderate UGC in order to show the most compelling content pieces
  • Responsive design, variety of customization options and custom CSS features to fully fit your brand design
  • Plenty of integration options

List of social media aggregator tools for any website builder

The most important thing when it comes to displaying social posts is staying up to date (cannot stress the importance of this enough). 

No matter if you are a one-man show or have a huge marketing team behind you, regularly updating your website with the latest social media posts can be a dealmaker. 

However, as we mentioned above, here are social media aggregators that can completely eliminate this task from your to-do list. 

Once installed, you can sit back and relax. 

The aggregator will automatically update your social wall with a new contend pulled from the selected social media networks.

Yes, you can display your social media feed on almost any website builder.

Here is a list of the most popular CMS and the social aggregation tool you might consider using for them: 

WordPress: 

  • Flockler social wall
  • Juicer
  • Walls.io
  • EmbedFeed

TIP: Here is how you can embed social media feed in WordPress in a few simple steps.

PageCloud:

  • Elfsight
  • SnapWidget
  • SmugMug
  • EmbedFeed

TIP: Here is how you can embed a social media feed in PageCloud in a few simple steps.

Squarespace:

  • Curator.io
  • EmbedFeed
  • POWr

TIP: Here is how you can embed social media feed in Squarespace in a few easy steps.

Wix:

  • SocialMedia Stream
  • POWr
  • Elfsight
  • EmbedFeed

Weebly:

  • EmbedFeed
  • Social Media Grid
  • Social Media Stream

Shopify:

  • EmbedFeed
  • Widgetic
  • Flow-Flow Social Media Feed

BigCommerce:

  • EmbedFeed
  • Instagram & Social Feed

How to get started collecting your social media posts, right now?

After reading this guide, you are probably ready to jump into action!

EmbedFeed is one of the best social media aggregators in the market and you will be able to collect and display your social media activity on your website very easy but like a pro.

To get started, start 7 day free trial and create your account.

Connect your social media sources and just copy/paste the provided code to your website.

social media aggregator tool feed

Here is an example of the feed in a carousel layout:

Wrap up

So if you are looking for a creative way to level up your marketing efforts and spice up your strategy, give a social media aggregator tool a GO. 

Or better, contact us so together we can take a look at your use case and advise you what will work best for you.

Hope this helps.

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Avatar for Dance Azmanova
Dance Azmanova

Dance is the Content Marketing Manager at EmbedSocial, responsible for planning, creating, and sharing valuable content about social media marketing, and online reputation.