For marketers juggling multiple platforms, social media aggregators are game changers, as they get content from different social media channels into one place.
Whether you’re showcasing user-generated content or tracking brand mentions, they streamline your workflow, save you time, and boost your visibility.
In this guide, I’ll explore the best social media aggregators for 2025. Each tool offers unique features designed to enhance your marketing efforts.
Let’s dive into the top options available for marketers this year!
What is a social media aggregator?
A social media aggregator is a tool that collects content from various social media platforms thanks to a direct API integration with said platforms. It pulls posts, comments, hashtags, and mentions into one central dashboard.
Once the content is collected, these tools display it in various forms, such as web widget, web feed, social media wall or similar.
Social media aggregators make it easier for marketers to manage multiple accounts, monitor conversations, and display curated content. With everything in one place, the workflow becomes more efficient.
They are especially useful for showcasing user-generated content on websites or digital displays. Once you embed your content, you will start keeping your audience engaged with real-time, authentic social proof.
Whether you’re curating content or managing campaigns, a social media aggregator simplifies the process and keeps your brand organized across platforms.
So, how to incorporate this social network aggregation process into your business? It’s easier than you think. It will take you so little effort and so much impact.
Before telling you that, however, let’s quickly go over the benefits of these social media marketing aggregators.
Benefits of social media aggregators
Social media marketing aggregators offer numerous advantages that can enhance a marketer’s workflow and improve audience engagement:
- Streamline UGC management—manage your UGC from multiple platforms in one place for easier oversight and scheduling;
- Showcase user-generated content—highlight authentic customer posts and reviews directly on your website or social displays;
- Monitor brand mentions in real-time—keep track of what people are saying about your brand across all channels, instantly;
- Boost social proof—display positive interactions and testimonials to build trust and encourage new customers;
- Save time and effort—manage multiple social profiles efficiently without constantly switching between platforms.
- Engage the audience—provides dynamic, regularly updated content that keeps visitors interested;
- Collect user-generated content—showcases authentic customer experiences to boost reputation and encourage community engagement;
- Stand out from the competition—adds interactive social feeds that create a more modern and engaging website experience;
By leveraging these benefits, you can improve your social media strategy and deliver a more cohesive brand experience across platforms.
How do social media aggregators work?
For social media marketing aggregators to work, they need to be enabled by an application programming interface (API) provided by social networks.
So, for an API to access the user’s actions from another platform, the user will have to permit the social network aggregation platform to pull content their account.
Here is a simple illustration of how a social media aggregator uses user tokens to get content they publish on various social media networks or accounts:
Types of social network aggregation based on platform
You can aggregate content from almost every social media out there.
Here are the most used types of social media aggregations:
- Facebook aggregator—fetch your Facebook business page posts or mentions
- Instagram aggregator—collect posts published on your Instagram profile, generate specific hashtags or account mentions
- Twitter aggregator—generate and embed Twitter hashtags or post where your account is mentioned and embed it on your website
- YouTube video aggregator—craft a video feed from a YouTube channel and display it on your website
- Vimeo video aggregator—create a video feed from a Vimeo channel and show it on your website
- TikTok aggregator—create a TikTok video feed from your TikTok account and embed it on your website
7 best social media aggregators right now
Regularly adding social media to your website can be a game changer.
The best and easiest way to do that is to use a comprehensive social media aggregator that automates most of the tasks for you.
Most of them will automatically update your social wall with new content pulled from the selected social media networks, such as the following:
1. EmbedSocial
As one of the most robust and feature-rich social aggregator tools on our list, EmbedSocial enables everyone to collect, moderate, and display social media content from various networks, including Facebook, Instagram, TikTok, and more.
As one of the best UGC platforms, EmbedSocial has approved API integrations with Google, Instagram, and TikTok, making it very reliable and trustworthy when it comes to aggregating all your content from multiple networks and multiple accounts.
2. Feedlink
Feedlink is a social media aggregator and a link-in-bio tool that brings together content from LinkedIn, TikTok, and Instagram. It automates the process of collecting your posts from these platforms and displays them in a single, unified feed.
Also, it’s a very powerful link-in-bio page that showcases your activity across all social channels, and includes tools like a blog builder, an automatic newsletter feature that pulls content from your social media and a social media scheduler.
3. Nosto
Nosto is a powerful tool that not only aggregates social media content but also focuses on delivering personalized experiences. It allows e-commerce brands to pull in social posts and integrate them into targeted campaigns, tailoring content to individual preferences. This personalization helps businesses engage their audience on a deeper level, driving more meaningful interactions and conversions.
4. TINT
TINT is specifically designed to gather and display UGC in a captivating way. It collects social media posts from various platforms and creates engaging displays that can be embedded on websites, event screens, or even digital signage. For brands looking to highlight authentic customer experiences, TINT provides the perfect social media aggregation platform to boost social proof and customer trust.
5. Elfsight
Elfsight is a social media aggregation platform with a variety of widgets to integrate social media feeds, reviews, forms, and chat functionalities into your website. Their widget allows you to collect and display content from various platforms like Facebook, Instagram, and Twitter. Elfsight provides customization options and analytics to track the performance of your content on your website.
6. SnapWidget
SnapWidget is a social media aggregator known for its ease of use and affordability. They offer pre-built templates and a user-friendly interface to get you started quickly. SnapWidget supports a good range of social media platforms and allows for some customization of the appearance of your feeds. However, they may have less advanced features compared to some competitors.
7. Loox
Loox is a social media aggregator specifically designed to showcase user-generated content (UGC) on your website. They excel at helping businesses leverage UGC for social proof and increased conversions. Loox offers features to curate content, moderate reviews, and even incentivize customers to share content. While powerful for UGC, Loox may not be as comprehensive for general social media feed aggregation compared to some other options.
Each of these social media aggregator tools can embed social media walls into all major platforms, such as WordPress, Squarespace, Weebly, Wix, and Shopify.
Related:
Comparison of the best social media marketing aggregators
We compared the most important features of the best social media aggregators so you can easily see which one best suits your needs:
How to choose the best social media aggregator for you?
The best social media aggregator for your business needs to help you in various use cases and give you complete control over the content you display.
It might be difficult to decide which tool will work best for you since there are so many choices out there, but here’s what you need to consider when choosing your best social media aggregator tool:
- Access to a large variety of social media platforms as a source
- Option to combine content from several platforms and generate it on the spot
- Option to embed feeds on multiple websites with one account
- Option for real-time updates on your social wall
- Option to collect UGC where users mention your brand
- UGC rights management feature to manage the rights for your content
- Possibility to create a UGC shop on your website
- Advanced moderation features to curate and moderate UGC
- Responsive design, a variety of customization options, and custom CSS
- Plenty of integration options with other platforms
- Integration to embed TikTok videos, which are in high demand
How to embed your social media feed now?!
After reading this guide, you are probably ready to jump into action!
EmbedFeed is one of the best free social media aggregators on the market. You can collect and display your social media activity on your website very easily, like a pro.
To get started, start a 7-day free trial, create your account, and follow these steps:
Step 1: Choose a social media network
The platform supports all major social media networks to choose to connect Facebook, Instagram, TikTok, Twitter, or YouTube. Each network requires specific permission to be allowed by the users to enable the system to pull all posts automatically.
Step 2: Select the widget template
Make sure your aggregated social media feeds fit your brand and layout on your website. Choose a slider, grid, carousel, social wall, or default feed layout to build your new Facebook widget.
Step 3: Customize and embed the widget
Once you create your social media widget, you can customize it. Once you are finished, just copy/paste the provided code to your website.
Here is an example of the feed in a carousel layout:
Related:
4 ways to use social media aggregation on your website
Luckily, there are social media aggregator tools and social media monitoring tools that don’t limit you to just one social media network.
Instead, they create endless opportunities for your social media walls.
Play smart, and don’t settle down for displaying social posts only. Use the power of social aggregators to sell your products too.
Here are some ideas you can copy to sell on-site:
1. Create a shoppable feed with UGC content
Create a special UGC for e-commerce experience on your website via a social wall with user-generated content. Next, tag the photos with your products:
2. Combine various social media into a UGC social wall
Combine several social media networks into one visually-appealing UGC wall.
For example, you can combine your Instagram and Facebook posts in one feed. EmbedSocial can merge all your social network activity into one stunning widget:
3. Create a slideshow with your products
Free your creativity!
Display your product by showing how people use it with posts generated from different platforms in an outstanding slideshow or carousel format:
4. Create and display a hashtag campaign
Hashtag campaigns can be a real motivator boost. They can spread your message by motivating users to post original content about your brand.
These are just some social media aggregated hashtag examples that, from experience, have shown to be very effective:
By doing this, you will show your potential customers your business and services as experienced by guests that have already visited.
This will increase their trust, help them make decisions, and convert faster.
Check out more examples of Instagram walls.
Conclusion: Social media aggregators are a necessary marketing tool!
If you are looking for a creative an effective method to level up your marketing efforts, social media aggregators become essential tools for that.
As for which platform to pick, there is no “one size fits all” answer, as the best social media aggregator depends on your specific needs and preferences.
That said, a good option for many people is EmbedSocial, as it allows you to collect all of your social media feeds in one place, provides loads of fast-loading and customizable widgets and has a dedicated support team.
Embed Instagram feed on your website without lifting a finger!
Generate and embed Instagram widget with your feed, mentions, or hashtags directly to your website.
FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.
FAQs about social media aggregators
What is the purpose of a social aggregator tool?
Social aggregators are tools that allow users to collect content from different social media platforms in one place. This can be done in various ways, but the most common is to embed a widget on your website that will automatically pull in updates from your different social media accounts.
What is the best social media aggregator?
There is no one-size-fits-all answer to this question, as the best social media aggregator depends on your specific needs and preferences. However, some popular social media aggregators include Hootsuite, Sprout Social, and EmbedSocial, providing tons of integrations with major social media networks.
What is an Instagram aggregator?
An Instagram aggregator like EmbedSocial is a platform that has a direct API integration with Instagram to search for and collect images from other Instagram users or posts from your own connected Instagram accounts. This can be useful for finding images from a particular event, location, or topic.
What is a Twitter aggregator?
A Twitter aggregator is a tool that connects to Twitter’s API and allows users to collect their own Tweets, mentioned posts, or Twitter hashtags published by others. Twitter aggregators are very useful for tracking trending topics and finding new and interesting content to share with your followers.
