Best Social Media Aggregators for Marketers in 2025

For marketers juggling multiple platforms, social media aggregators are game changers, as they can collect content from different social media platforms.

Whether you’re showcasing user-generated content or doing social listening, they streamline your workflow, save you time, and boost your visibility.

For that reason, I explore the best social media aggregators for 2025—each of which offers unique features that enhance your marketing efforts.

Let’s find a social media aggregator for your exact needs!

What is a social media aggregator?

A social media aggregator is a tool that collects content from various social media platforms thanks to a direct API integration with said platforms. It pulls posts, comments, hashtags, and mentions into one central dashboard.

Once the content is collected, these tools display it in various forms, such as web widgets, web feeds, social media walls, and other similar forms.

A social feed aggregator makes it easier for marketers to manage multiple accounts, monitor conversations, and display curated content from their fans. With everything in one place, the workflow becomes more efficient.

They are especially useful for showcasing user-generated content on websites or digital displays. And once you embed your content, you will start keeping your audience engaged with real-time, authentic social proof.

Whether you’re curating content or managing campaigns, a social media aggregator app simplifies the process and keeps your brand organized everywhere.

So, how do you incorporate this social network aggregation process into your business? It’s easier than you think, and it will have a massive impact on your brand.

Before telling you that, however, let’s quickly go over the benefits of social media marketing aggregators for businesses of all types and sizes.

Benefits of content aggregation platforms

Social media marketing aggregators offer numerous advantages that can enhance a marketer’s workflow and improve audience engagement:

• Streamline UGC management—manage your UGC from multiple platforms in one place for easier oversight and scheduling;
• Showcase user-generated content—highlight authentic customer posts and reviews directly on your website or social displays;
• Monitor brand mentions in real-time—keep track of what people are saying about your brand across all channels, instantly;
• Boost social proof—display positive interactions and testimonials to build trust and encourage new customers;
• Save time and effort—manage multiple social profiles efficiently without constantly switching between platforms;
• Engage the audience—provides dynamic, regularly updated content that keeps visitors interested;
• Collect user-generated content—showcases authentic customer experiences to boost reputation and encourage community engagement;
• Stand out from the competition—adds interactive social feeds that create a more modern and engaging website experience.

Naturally, by leveraging these benefits, you improve your social media strategy and deliver a more cohesive brand experience across platforms.

How does a social media content aggregator work?

For social media marketing aggregators to work, they need to be enabled by an application programming interface (API) provided by social networks.

So, for an API to access the user’s actions from another platform, the user will have to allow the social network aggregation platform to pull their content.

Here’s a simple illustration of how social media aggregators rely on user tokens to get content they publish on various social media networks or accounts:

Types of social network aggregation based on platform

You can aggregate content from almost every social media out there.

Here are the most used types of social media aggregations:

1. Facebook aggregator—fetches your Facebook business page posts or mentions;
2. Instagram aggregator—collects posts published on your Instagram profile, account mentions, or public hashtagged posts;
3. Twitter aggregator—generates and embeds Twitter hashtags, posts that mention your account, or your own posts;
4. YouTube video aggregator—crafts a video feed from a YouTube channel and displays it on your website;
5. Vimeo video aggregator—creates a video feed from a Vimeo channel and show it on your website;
6. TikTok aggregator—creates a TikTok video feed from your TikTok account and embeds it on your website.

7 best social media aggregators to choose from

So, what’s the best social media aggregator app for your brand?

The answer is simple: the one that automates most of the tasks for you. Therefore, you have to take a look at what you need done first.

That said, most of them collect your social media posts and create website widgets that update automatically:

1. EmbedSocial

As one of the most robust and feature-rich social aggregator tools on our list, EmbedSocial enables everyone to collect, moderate, and display social media content from various networks, including Facebook, Instagram, TikTok, and more.

As one of the best UGC platforms, EmbedSocial has approved API integrations with Google, Instagram, and TikTok, making it very reliable and trustworthy when it comes to aggregating all your content from multiple networks and multiple accounts.

This is what makes EmbedSocial one of the best social media aggregators out there:

Collect content from all major social media platforms

EmbedSocial offers seamless integrations with Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter (X), and more. Whether you’re running a hashtag campaign or tracking Instagram mentions, all content is automatically pulled with minimal effort.

Customize your widgets with full design freedom

Every EmbedSocial website widget is fully customizable—choose from grid, carousel, slider, masonry, or wall layouts. Add your branding, adjust fonts and colors, and even use custom CSS. This ensures the embedded feed matches your website.

Moderate and manage user-generated content with ease

Filter, approve, or hide posts before they go live. You can even tag, label, or search through content—a powerful tool for UGC campaigns and brand safety, especially when running contests or featuring customer feedback.

Enable eCommerce with shoppable UGC widgets

Turn your aggregated content into a high-converting sales channel. With Instagram shoppable feeds, you can tag products directly in user-generated posts, link to your product pages, and drive revenue via the social proof you display on your website.

Built-in analytics to track engagement and performance

Understand what content resonates best. EmbedSocial provides in-depth analytics on impressions, clicks, and engagement so you can optimize your content strategy and showcase ROI to your clients or stakeholders.

Advanced features for agencies and multi-location brands

EmbedSocial supports multiple user roles, white-label options, and team access—making it ideal for agencies. It also supports bulk widget creation and multi-location review feeds, perfect for franchises and enterprises.

2. Feedlink

While primarily a link-in-bio tool, Feedlink is also a social media aggregator that brings together content from LinkedIn, TikTok, and Instagram. It automates the process of collecting your posts from these platforms and displays them in a single, unified feed.

Also, it’s a very powerful link-in-bio page with advanced tools like a blog builder, an automatic newsletter, and a social media scheduler.

3. Nosto

Nosto is a powerful tool that not only aggregates social media content but also focuses on delivering personalized experiences. It allows e-commerce brands to pull in social posts and integrate them into targeted campaigns, tailoring content to individual preferences. This personalization helps businesses engage their audience on a deeper level, driving more meaningful interactions and conversions.

4. TINT

TINT is specifically designed to gather and display UGC in a captivating way. It collects social media posts from various platforms and creates engaging displays that can be embedded on websites, event screens, or even digital signage. For brands looking to highlight authentic customer experiences, TINT provides the perfect social media aggregation platform to boost social proof and customer trust.

5. Elfsight

Elfsight is a social media aggregation platform with a variety of widgets to integrate social media feeds, reviews, forms, and chat functionalities into your website. Their widget allows you to collect and display content from various platforms like Facebook, Instagram, and Twitter. Elfsight provides customization options and analytics to track the performance of your content on your website.

6. SnapWidget

SnapWidget is a social media aggregator known for its ease of use and affordability. They offer pre-built templates and a user-friendly interface to get you started quickly. SnapWidget supports a good range of social media platforms and allows for some customization of the appearance of your feeds. However, they may have less advanced features compared to some competitors.

7. Loox

Loox is a social media aggregator specifically designed to showcase user-generated content (UGC) on your website. They excel at helping businesses leverage UGC for social proof and increased conversions. Loox offers features to curate content, moderate reviews, and even incentivize customers to share content.

However, while powerful for UGC, Loox may not be as comprehensive for general social media feed aggregation compared to some other options.

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Each of these social media aggregator tools can embed social media walls into all major platforms, such as WordPress, Squarespace, Weebly, Wix, and Shopify.

Comparison of the best social media marketing aggregators

We compared the most important features of the best social media aggregators so you can easily see which one best suits your needs:

Platform:	EmbedSocial	Tagbox	Juicer	Elfsight	Walls.io
Customization	✅	✅	✅	✅	✅
Auto-sync	✅	✅	✅	✅	✅
Widget templates	✅	✅	✅	✅	✅
Integrations	✅	✅	✅	✅	✅
Analytics	✅	✅	✅	✅	✅
Shoppable feeds	✅	✅	❌	✅	✅
API access	✅	❌	❌	❌
Custom posts	✅	❌	❌	❌	✅
Team accounts	✅	❌	❌	❌	✅
Live customer support	✅	❌	❌	❌	❌
Free version	✅	✅	✅	✅	✅
Number of sources	3	4	5	3	10
View limits	5,000/month	50,000/month	n/a	50,000/month	unlimited
Moderation	✅	✅	✅	✅	✅
Pricing	$29/month	$29/month	$25/month	$10/month	$180/month

How to choose the best social media aggregator for you?

The best social media aggregator for your business needs to help you in various use cases and give you complete control over your content.

It might be difficult to decide which tool will work best, as there are many choices out there, but here’s what you need to consider when choosing your best social media aggregator tool:

• Access to a large variety of social media platforms as a source
• Option to combine content from several platforms and generate it on the spot
• Option to embed feeds on multiple websites with one account
• Option for real-time updates on your social wall
• Option to collect UGC where users mention your brand
• UGC rights management feature to manage the rights for your content
• Possibility to create a UGC shop on your website
• Advanced moderation features to curate and moderate UGC
• Responsive design, a variety of customization options, and custom CSS
• Plenty of integration options with other platforms
• Integration to embed TikTok videos, which are in high demand

How to embed a social media feed using EmbedSocial?

So, how would the process to embed social media posts go?

Here’s how EmbedSocial—one of the best free social media aggregators—helps you collect and display your social media activity on your website like a pro.

First, start your 7-day free trial, create your account, and read below:

Step 1: Choose a social media network

The platform supports all major social media networks, including Facebook, Instagram, TikTok, Twitter, and YouTube, and each platform requires users to approve the use of their social media posts by EmbedSocial.

Here’s how you can embed an Instagram feed via our platform:

Step 2: Select your widget template

Choose the right widget type (slider, grid, carousel, social wall, etc.) to ensure your aggregated social media feed fits your brand and website layout:

Step 3: Customize the widget and copy the widget code

Once you create and customize your social media widget, copy the provided code from the ‘Embed’ section of the Editor:

Step 4: Paste the code in your website builder

The last step requires you to paste the code in your CMS or website builder of choice. The process typically involves adding an empty HTML element on the page where you want the widget to appear:

Once you are done, this is how your widget can look like when embedded on your site (provided you choose the carousel layout):

4 ways to use social media aggregation on your website

Luckily, there are social media aggregator tools and social media monitoring tools that don’t limit you to just one social media network.

Instead, they create endless opportunities for your social media walls.

Play smart, and don’t settle for displaying social posts only. Use the power of social aggregators to sell your products too.

Here are some ideas you can copy to sell on-site:

1. Create a shoppable feed with UGC content

Embed a unique UGC shoppable widget on your website that contains user-generated content with product links:

2. Combine various social media into a UGC social wall

You can and should combine different social media networks into one UGC widget. For example, EmbedSocial can merge all social media feeds into one stunning widget:

3. Create a slideshow with your products

Display your products via posts on different social media in which people show how they use them. Use a grid or a carousel effect for the biggest impact:

4. Create and display a hashtag campaign

Hashtag contests can really motivate your customers to create original content you can use! Then, you only have to use one of our social media hashtag widgets to get the most out of that content:

Check out more examples of Instagram walls!

Conclusion: Social media aggregators are a necessary marketing tool!

If you are looking for a creative an effective method to level up your marketing efforts, social media aggregators are essential tools for that.

As for which platform to pick, there is no “one size fits all” answer, as the best social aggregator tool depends on your specific needs and preferences.

That said, a good option for many people is EmbedSocial, as it allows you to collect all of your social media feeds in one place, provides loads of fast-loading and customizable widgets and has a dedicated support team.

FYI: You can automatically embed an Instagram widget with a social media aggregator, bringing your website to life with fresh content.

FAQs about social media aggregators

What is the purpose of a social aggregator tool?

Social aggregators are tools that allow users to collect content from different social media platforms in one place. This can be done in various ways, but the most common is to embed a widget on your website that will automatically pull in updates from your different social media accounts.

What is the best social media aggregator?

There is no one-size-fits-all answer to this question, as the best social media aggregator depends on your specific needs and preferences. However, some popular social media aggregators include Hootsuite, Sprout Social, and EmbedSocial, providing tons of integrations with major social media networks.

What is an Instagram aggregator?

An Instagram aggregator like EmbedSocial is a platform that has a direct API integration with Instagram to search for and collect images from other Instagram users or posts from your own connected Instagram accounts. This can be useful for finding images from a particular event, location, or topic.

What is a Twitter aggregator?

A Twitter aggregator is a tool that connects to Twitter’s API and allows users to collect their own Tweets, mentioned posts, or Twitter hashtags published by others. Twitter aggregators are very useful for tracking trending topics and finding new and interesting content to share with your followers.