How EmbedSocial Helped Creative Loafing Scale Event Management

Creative Loafing is a leading lifestyle and events publication, covering everything from local happenings to culture, food, music, and entertainment. Known for reliable, up-to-date guides, they help readers navigate the best happenings in their community.

Managing thousands of events and keeping the information up-to-date was a major challenge for Creative Loafing. They needed a solution that would help them stay on top of it all without the manual effort. That’s when EmbedSocial stepped in.

Before EmbedSocial

Creative Loafing relied heavily on manual work. With hundreds of events happening in Atlanta each week, they struggled to keep up with the influx of data. Their previous method relied on interns manually searching social media platforms like Facebook and Instagram for event listings. This process was not only time-consuming but also unsustainable, limiting their ability to scale and meet demand.

The Solution

After a bit of research, Creative Loafing discovered EmbedSocial. Our event aggregation tools and API integration were exactly what they needed to automate the process. Instead of manually searching social media, EmbedSocial pulled event data directly from feeds and displayed it on their website—saving hours of work and helping them stay ahead. The tool fit perfectly into their workflow, offering both flexibility and customization that suited their unique needs.

The Impact

The results were almost immediate. What started as a few hundred event listings quickly grew to thousands. They went from managing 300-400 events to handling anywhere between 3,800-5,000 events. This streamlined their process and significantly expanded their reach, giving them more coverage of the local scene. The time saved was reinvested into curating high-quality content, allowing the team to focus on what mattered most: delivering value to their readers.

“EmbedSocial didn’t just save us time—it opened up new possibilities to grow our event database. Now, we can manage thousands of events without overloading our team.”

Ben Eason

Chairman and CEO at Creative Loafing Atlanta

What’s next:

Creative Loafing isn’t stopping here. They’re excited to keep expanding with EmbedSocial, especially when it comes to creating more interactive content, like collaborating with venues to share “critics’ picks” and highlight standout events. With EmbedSocial on their side, they know they can keep growing and stay competitive in a fast-paced industry.

If you’re still managing events or user-generated content the old-school way—manual searches and tedious processes—it’s time to rethink your approach. Reach out to us to see how EmbedSocial can help you scale and manage event data smarter, just like we did for Creative Loafing.