It’s a composite metric that evaluates how much exposure, engagement, and sentiment a piece of media generates. It’s especially useful for PR teams and marketing analysts.
Key factors that shape the score
- Volume of social media mentions;
- Social sentiment of each mention;
- Domain authority of the platform;
- Social amplification (shares, reposts);
- Influencer involvement or endorsements.
How brands use media impact scores
With the right media intelligence tools, you can:
- Quantify the value of press hits and earned mentions;
- Identify which sources deliver the strongest impact;
- Compare media effectiveness across campaigns.
This allows teams to optimize future outreach and see which channels actually move the needle.
