Limited access to social data
Without a unified API, developers must manage separate integrations for Instagram, Facebook, TikTok, and others, wasting time and risking incomplete data.
Social Media API for AI Agents and Your Own Apps
Access posts, media, reviews, and UGC from all major social networks via one single API powered by EmbedSocial's verified connections. Skip the hassle of multiple social media APIs. Connect once, collect everywhere, and start building custom social experiences fast.
What is a social media API?
A social media API is one interface that returns posts, media, reviews and user generated content from many networks, so you do not integrate each platform separately. EmbedSocial collects that content through verified connections and serves it two ways: a REST API for your own apps, and an MCP server your AI assistant can query. Connect Claude or ChatGPT and build your own reports from a prompt. API access is on the Premium plan.
EmbedSocial MCP + AI
Use the API, or pull the same data with the EmbedSocial MCP
The Social Media API is one way in. You can also connect the EmbedSocial MCP to Claude or ChatGPT and pull the same posts, mentions, reviews, and widget analytics with a prompt. The same connection goes further, since it can also build widgets, export to a spreadsheet, or send results to Slack.
Content
Threads MCP alternative: get posts by keyword into Google Sheets
Using the EmbedSocial MCP, fetch Threads media matching [keyword] from the last 30 days and log the author, post text, URL and date to a "Threads posts" tab in my Google Sheet.
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Content
Sync your Instagram feed to a Webflow website
Using the EmbedSocial MCP and the Webflow connector, list my Instagram feed widgets, confirm the latest media in each, and update the embed on my Webflow site so it shows my newest posts.
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Analytics
Export widget engagement metrics into Google Sheets
Using the EmbedSocial MCP, pull media and engagement metrics: post clicks, icon clicks, lightbox opens, and CTA clicks, for my widget [widget] over the last 90 days. Export the results into Google Sheets with one row per day and clear column headers.
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Analytics
Match UGC placements to Google Search Console pages
Using the EmbedSocial MCP, list the pages and widgets with review or UGC placements, then compare against Google Search Console impressions and CTR to find pages where social proof lifts SEO.
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CEO note
Access to a unified Social Media API is a game-changer
"Access to a unified Social Media API is a game-changer for developers and brands. With EmbedSocial, you can tap into social data from multiple platforms through one reliable connection. No more juggling tokens or permissions, but empowering teams to build apps, dashboards, and experiences enriched with real-time, authentic social content."
— Nikola Bojkov, CEO at EmbedSocial
Stop juggling tokens and endpoints. use one Social Media API for all
Access to the EmbedSocial API gives developers a single, reliable way to fetch social media posts, mentions, and reviews from multiple platforms without juggling different APIs, tokens, and permissions for each.
Platform and rate limits
Direct API access from social networks comes with approval processes and throttled requests. EmbedSocial handles all compliance and delivers standardized data instantly.
Inconsistent data formats
Each platform structures data differently, making it difficult to merge posts, captions, and media. EmbedSocial normalizes everything into one simple JSON format.
Complex maintenance
Every platform changes its API frequently. Our API shields you from those changes, keeping your integrations stable without extra engineering work.
One API, every network
Every source you connect is one endpoint away
15 review and social sources, connected through official APIs. Connect an account once in EmbedSocial, then read its posts, media, and reviews through the same normalized JSON.
Unified JSON format across all platformsNo separate developer accounts requiredCombine UGC + Reviews endpoints in the same stack
Social media aggregation
Collect all your posts, mentions, and hashtags in one feed.
EmbedSocial automatically pulls social media posts from connected accounts and hashtags, stores them securely, and delivers clean, normalized data ready for use.
- Auto-fetch content from Instagram, Facebook, TikTok, and more.
- Unified JSON format for all platforms
- Filter by tags, keywords, or accounts
Real-time data access
Fetch new posts the moment they appear online.
Our API syncs content in near real time, so your apps and dashboards always stay current.
- Instant updates from all connected accounts
- Timestamp and metadata included for each post
- Supports both historical and live data retrieval
Content moderation and tagging
Filter, flag, and manage UGC automatically.
Developers can integrate moderation workflows directly through the API to keep feeds clean and on-brand.
- Enable moderation workflows by filtering posts
- Tag-based organization and search
- Retrieve only approved or filtered content
Multi-platform integration
Use one API instead of five different ones.
Avoid the complexity of managing multiple API credentials, permissions, and schema changes.
- Unified access to major social networks
- Compliance and token management handled by EmbedSocial
- No need to apply for separate developer accounts on each platform
Custom dashboards and analytics
Turn raw data into insights.
Use the API to power your own social dashboards, reports, or analytics tools.
- Retrieve media metadata such as captions, timestamps, and source details
- Filter performance data by source or keyword
- Combine UGC and reviews within EmbedSocial to understand brand impact
API access
Where to get your API key
The EmbedSocial API is included on the Premium and Enterprise plans. Start a Premium free trial, or talk to us about Enterprise, then pick up your key and the full documentation inside your account.
Start a Premium trial
API access is included on the Premium and Enterprise plans. Connect your sources and let EmbedSocial collect the content you want to read.
Open Integrations in your account
Go to Profile, then Integrations, and find the EmbedSocial API Key section.
Copy your key and the docs
The API documentation sits next to your key, with the endpoint URL, the required parameters, and a sample response.
Reading a widget's content takes your API key and that widget's reference code. See how to get your API key and documentation, or check the API limitations per platform. For higher volumes or a custom setup, talk to us about Enterprise.
Start free. All Social Media API features included.
Available in Premium plans. Official and approved API integration.
$99.00/ month
Connect once. Collect everywhere. Build fast.
- Read-only Social Media API for posts, mentions, and reviews
- Unified JSON format across all platforms
- Filter by tags, keywords, accounts, date range
- Near-real-time content syncing
- No separate developer accounts required
- Combine UGC + Reviews endpoints in the same stack
Official API integrations
EmbedSocial has official API integrations with all major social media networks.
Fast-loading widgets
We design interactive social media widgets that load fast on your website.
Risk-free
If it’s not for you, cancel or request to delete your account.
Dedicated support team
Just click the bottom left chat icon, and our team will assist you in real-time.
What our users are saying:
4.9/5(202)
TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.
What I like best about EmbedSocial is how effortlessly it pulls in and displays social media content in one place. It saves me hours of manual work and keeps my website looking dynamic and fresh.
Alex and other EmbedSocial staff who have worked with me over this time are always so incredibly responsive and genuinely care about my business.
I love how intuitive EmbedSocial has been to use and the support Embed offers to help you utilize the software. I had a proactive Customer Success Manager who offered meetings, a trial extension then fantastic customer service in troubleshooting an additional account I started in error.
EmbedSocial has streamlined the review process for us. It’s user-friendly, looks great on our site, and adds instant trust.
It works exceptionally well and offers great customization options and filters. So far, it has proven to be an excellent widget with many useful features. Highly recommended.
EmbedSocial looks great on our website. Plus it's easy to setup and use. You can customize the widget directly through their platform so no custom coding really necessary.
The perfect tool to showcase your customer stories. Helps you in getting the word out in the best and most economical way. The dashboard is easy to use and the support team is always available to offer any kind of help that's required.
One of the standout features of EmbedSocial is its user-friendly interface, which makes it easy for users of all technical levels to navigate and utilize its capabilities. The platform offers a seamless way to aggregate social media content and display it on websites, which is particularly helpful for enhancing engagement and showcasing user-generated content.
Being part of a 100% volunteer run 501(c)(3) you can only imagine the technology help we need... EmbedSocial has made it easy to keep our adoptable pets up to date not only on social media but our website too!
The most helpful thing about EmbedSocial is the convenience of accessing my social media feeds for my website. I had issues with connecting to my social media sites and EmbedSocial Customer Service was quick to help me figure out the issue and resolve it.
Antonia was my support person on an issue I was having and she was AMAZING. I use a lot of online tools and she stuck with me the entire time and followed up to make sure everything was good.
FAQs about the Social Media API offered by EmbedSocial
Have a specific question about using EmbedSocial's social media management API? Check the FAQ section below or click the bottom right chat icon and talk with us.
What is a social media API?
A social media API is an interface that lets software read or publish social network data without a person using the app. Each network runs its own, with its own approval process, tokens and rate limits. EmbedSocial gives you one API across all of them, so you integrate once instead of separately per platform.
Is there a free social media API available?
Most networks publish a free developer API, but each needs its own app review, token management and quota handling, and several restrict the data a new app can read. EmbedSocial's API is on the Premium plan. Every plan includes a 7-day free trial, so you can test the endpoints before committing.
Is Instagram's API free?
Meta's Instagram API has no licence fee, but it requires a developer account, app review and ongoing token refreshes, and the data it returns depends on the permissions your app is granted. EmbedSocial connects to Instagram through official APIs and exposes the results through one endpoint, so you skip the app review and the token handling.
What is the EmbedSocial API for social media?
A read-only social media API that lets you fetch posts and UGC from your connected sources in one unified, normalized JSON format.
Is this a social media management API for publishing?
No. It's read-only. Use it to retrieve, filter, and display content. Posting and scheduling are handled in the UI, not via public write endpoints. If you need to publish or schedule posts programmatically, use InvisibleAPI, the social media publishing API built by the EmbedSocial team. Instagram and X are live today, with more platforms on the way.
How does the social media API integration work with EmbedSocial?
Create an account, connect your social profiles, then use your API key to call our endpoints and pull the synced content into your app or CMS.
Can I use it as a social media monitoring API?
Yes, for your connected sources. Filter by tags, keywords, accounts, and date range to track the content you care about.
Which platforms are supported?
Major networks connected in your EmbedSocial account. Data comes back in a single schema, so you code once and reuse everywhere.
Do I need my own platform developer approvals?
No. EmbedSocial maintains official integrations. You avoid separate tokens, scopes, and compliance for each network.
Is the data real time?
You get the latest data as soon as it's synced to your EmbedSocial account. No streaming/webhooks at this time.
What data fields can I expect?
Media URLs, captions, timestamps, source, account info, tags, and IDs. Use these to power feeds, search, and reporting.
Which plan includes API access?
API access is included on the Premium and Enterprise plans. Start a Premium free trial, then find your API key and the API documentation under Profile, then Integrations, in your account.
What about rate limits and quotas?
Limits depend on your plan. They're designed to keep performance stable. Higher tiers unlock higher request volumes.
Can I combine UGC with reviews data?
Yes. Use our Social Media API alongside our Reviews endpoints inside the same stack to analyze or display both together.
Build social experiences
from one API.
Use the EmbedSocial Social Media API to pull posts, media, reviews, and UGC from every major network in one normalized JSON feed, and power your own apps, dashboards, and widgets fast.
Start free trial. * All features included.