Choose mentions or keywords
Open Add source, choose Threads, then select Mentions posts for posts that tag you or Keywords for terms you want to track.
Threads social listening tool for fast-moving brands
Track brand mentions, trending conversations via any keywords, and your own accounts, so you never miss a moment that matters on Threads.
All features included. Setup in 2 minutes.
Loved by 400,000+ big and small brands. World-famous and local
Start with the Threads conversations you want to collect
Connect your Threads account and choose mentions or keywords. Both require Pro Plus or higher.
Connect your Threads account
Select Connect with Threads, sign in, and approve the requested permissions.
Collect the relevant posts
Posts start importing after you return to EmbedSocial. Review the collected content in your connected source.
Choose what your Threads source collects
Mentions posts collects posts that tag your account. Keywords collects posts containing the terms you choose. Select the source type before connecting your account.
7-day free trial. Credit card required.
Why monitor Threads?
Because culture spreads fast nowadays, and dies faster, on Threads, so you need to be in the know as soon as possible.
See when your brand gets name-dropped
Users don't always tag you. With keyword and mention monitoring, you can catch every brand reference, even if it's subtle or indirect.
Monitor your brand's voice and how it lands
Keep tabs on your own Threads activity, from what you post to how people react, you'll always know how your content performs.
Analyze your brand's impact
The Insights page now pulls actual data automatically to show metrics like total posts, top authors, common hashtags, keyword usage, and sentiment breakdown.
Your Threads social listening suite
Built to help you track real-time conversations with real context.
Threads API integration
Official Threads API for real-time monitoring
With EmbedSocial, you can monitor your Threads accounts, track brand mentions, follow keyword conversations, and filter posts by source or relevance, all in real time. Powered by Threads' official API, this integration helps you stay on top of what matters, when it matters.
Tags
Organize Threads posts to reuse in widgets or repost
Automatically tag Threads posts based on the keywords people use, like "recommendations," "reviews," or specific product names. Quickly surface posts where users ask for advice, mention your brand, or talk about products without tagging you directly. Perfect for discovering leads, loyal fans, or UGC worth reusing, all neatly organized and ready to act on.
Repost UGC
Turn Threads mentions into cross-platform content
EmbedSocial makes it easy to discover UGC on Threads and instantly repurpose it across your other platforms. Whether it's a glowing review, product mention, or trending post, you can save time by turning it into content for social media, newsletters, or ads. Perfect for boosting credibility, increasing reach, and letting your customers speak for you.
Keyword Listening
Try social lead generation and meet your customers right where they are looking for you
Go beyond mentions and monitor industry terms, campaign names, or product nicknames that matter to your brand. Spot trends or discover leads that potentially look for your products or services.
Threads Insights
See what hits, what flops, and what spreads
Analyze your Threads data to uncover the most used hashtags, top-performing keywords, author activity, and sentiment trends. Use these insights to report on impact, guide content planning, or refine messaging.
Use cases for Threads social listening
Ways real teams are using EmbedSocial to win on Threads.
Market research
Track real-time reactions on Threads to new launches, features, or campaigns. Monitor keyword spikes, user sentiment, and emerging themes that help you refine positioning and messaging fast.
Lead generation
Discover Threads conversations where potential customers are asking for recommendations or discussing pain points. Jump in at the right time with helpful replies or product mentions that drive leads.
Brand monitoring
Monitor Threads for every brand mention, even without a direct tag. Spot customer praise, criticism, or questions, and track how Threads users respond to your posts in real time.
Competitor tracking
Follow competitor mentions on Threads to see how their audience reacts to announcements, launches, and feedback. Uncover gaps, spot sentiment shifts, and adjust your strategy accordingly.
More advanced features
Not just a widget, but an all-in-one solution for all your UGC.
Multiple sources + import
Pull UGC automatically from Instagram, YouTube, TikTok, LinkedIn, and more, plus upload your own content manually.
Auto-sync
Seamlessly sync content in real time using official API integrations with platforms like Instagram, YouTube, Google, and more.
Multi-account support
Manage social listening across all your brands or clients from one centralized dashboard.
AI enrichment (soon)
The system scores and organizes posts by importance, based on sentiment, or keyword triggers, so you can focus on what matters and take action faster.
Social inbox (soon)
Manage all Instagram DMs and comments in one place.
Organize content with tags
Filter content by platform, media type, keywords, tags, and even performance. Organize posts into tag-based folders for easy access and reuse.
Analytics & reports
Insights on which source collects the most UGC with export options in CSV for in-depth analysis.
Multi-filtering
Filter by platform, keyword, sentiment, media type, account, or date, perfect for campaign tracking or competitor monitoring.
Moderation
Hand-pick or set up bulk filters based on keywords, media type or date filters to approve or reject specific customer content.
EmbedSocial MCP + AI
Turn collected social mentions into AI-powered insights
After collecting social media mentions in EmbedSocial, you can also connect the EmbedSocial MCP to Claude or ChatGPT and ask it to analyze the conversations for you.
Analytics
Analyze Threads mentions with Claude
Using the EmbedSocial MCP, pull Threads mentions from [source] and summarize topics, sentiment, standout posts, and recommended responses.
Open in
Analytics
Export Threads sentiment analysis into Google Sheets
Using the EmbedSocial MCP, pull Threads mentions from [source] for the last 30 days. Analyze sentiment as positive, negative, or neutral, group recurring themes, quote one example post for each theme, and export the results into a Google Sheet.
Open in
Analytics
Send negative Threads mentions to Slack
Using the EmbedSocial MCP, scan today's Threads mentions from [source]. Find negative posts or complaints that need attention. For each flagged post, include severity, reason, suggested response, and post link. Send the summary to Slack channel [channel].
Open in
Analytics
Build monthly Threads listening reports in Gamma
Using the EmbedSocial MCP, pull this month's Threads posts from [source]. Create a monthly listening report with mention volume, sentiment breakdown, top posts, recurring themes, risks, opportunities, and recommendations for next month. Format the output as a Gamma-ready report outline with slide titles and short slide copy.
Open in
Ready to track every Threads mention?
Start your 7-day free trial today and turn Threads conversations into conversions.
$49.00/ month
Start with the basic plan, and upgrade as your business grows.
- See when your brand gets name-dropped
- Monitor your brand's voice and how it lands
- Analyze your brand's impact
- Multi-account support
- Analytics & reports
Official API integrations
EmbedSocial has official API integrations with all major social media networks.
Fast-loading widgets
We design interactive social media widgets that load fast on your website.
Risk-free
If it’s not for you, cancel or request to delete your account.
Dedicated support team
Just click the bottom left chat icon, and our team will assist you in real-time.
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Catch every Threads mention
the moment it matters.
Use EmbedSocial's Threads social listening to track brand mentions, follow keyword conversations, and turn trending posts into UGC you can act on fast.
Start free trial. * All features included.