Sentiment analysis is a process that uses AI or natural language processing to detect the emotional tone behind words, positive, negative, or neutral. Social media is used to understand how people feel about your brand based on mentions, comments, or reviews.
What is sentiment analysis?
Sentiment analysis, or opinion mining, is a powerful way to gauge public perception. It analyzes text from user-generated content—like reviews, social media posts, or messages—to determine emotional context.
With EmbedSocial, the sentiment analysis tool is built into the social listening dashboard, helping brands monitor how customers feel in real time across Instagram, Facebook, YouTube, X (Twitter), and Google Reviews.
How does sentiment analysis work?
Sentiment analysis works by scanning text content and assigning a score or label based on sentiment.
With social listening tools like EmbedSocial, sentiment analysis works as follows:
- AI scans the text of posts, mentions, or reviews
- Each piece of content is tagged as positive, negative, or neutral
- Brands can filter, sort, and analyze content by sentiment to identify trends or spikes
Some tools also use a confidence score or emotion classifier (e.g., joy, anger, surprise), but at its core, the goal is to measure customer satisfaction at scale.
Why is sentiment analysis important?
Here’s why sentiment data is a must-have for modern brands:
Brand health tracking
Go beyond quantity. Understand the quality of brand mentions and content aggregated with hashtag tracking. A high volume of negative sentiment may signal an issue before it escalates.
Campaign performance
Track how people feel about your product launch or influencer campaign, not just how many talked about it.
Customer support insights
Spot frustrated customers in reviews or comments so your team can respond faster and prevent churn.
Product development
Use customer feedback to guide product decisions. If many users mention “slow shipping” or “great packaging,” you’ll know what’s working (and what’s not).
How to use sentiment analysis effectively
EmbedSocial makes it easy to take action on sentiment insights:
Monitor mentions in real time
Get a pulse on what’s trending and how your audience feels about it.
Set alerts for negative sentiment
Be the first to know if something goes wrong—before it spreads.
Segment content by emotion
Use filters to see only positive or negative feedback for faster decision-making.
Export sentiment reports
Share performance with your team or clients using automated reports with sentiment summaries.
