Why Mitsubishi Electric Embedded Social Media into Their Corporate Site

Mitsubishi Electric started using EmbedSocial to pull their latest social posts straight into their corporate site. Now, instead of feeling like a static brochure, the site shows what’s actually happening inside the company, right as it happens.

Why did they choose EmbedSocial

The rising importance of social-driven communication

Corporate websites are no longer just static information hubs. For a large-scale brand like Mitsubishi Electric, they play a key role in shaping brand value and deepening engagement with stakeholders.

Mitsubishi needed a way to:

• Share real-time updates from various business areas
• Centralize content from multiple platforms
• Strengthen their employer brand and cultural image

Social media is a powerful tool to close the gap between companies and consumers. Mitsubishi uses its official accounts on X (formerly Twitter), Instagram, Facebook, and YouTube to share:

• New technology and product updates
• Recruiting messages and company culture insights

They wanted a way to bring all of that content onto their corporate website—automatically and efficiently.

What changed with EmbedSocial

1. Centralized social content, displayed in real time

With EmbedSocial, Mitsubishi now collects and showcases posts from all major platforms directly on their site. Visitors get a clear view of the company’s latest updates without having to jump between apps.

2. Stronger branding and recruiting presence

By featuring behind-the-scenes posts and development stories, Mitsubishi is using social content to present a more approachable, human side of the company, especially useful for job seekers and brand followers.

3. Less manual work, more efficiency

Thanks to EmbedSocial’s automation, social posts update on the site in real time without any manual input. This frees up the web team to focus on other priorities.