Brand monitoring is the ongoing process of tracking your brand’s presence across digital channels, especially on social media.
It helps you understand how people perceive your brand by collecting and analyzing public mentions, hashtags, reviews, and keywords related to your products, services, or campaigns.
What is brand monitoring?
Brand monitoring uses social listening tools to scan platforms like Instagram, X (Twitter), YouTube, Facebook, and even forums or blogs. It captures both direct mentions (e.g., @yourbrand) and indirect ones (e.g., “I love the new running shoes from BrandX”)—providing a full view of public conversations.
In platforms like EmbedSocial, brand monitoring includes data from:
- Social media mentions
- Hashtag tracking
- Keyword tracking
- Review platforms (e.g., Google Reviews)
- User-generated content (UGC)
All of this helps brands stay informed, responsive, and strategically aware of how their audience is engaging with them online.
Why is brand monitoring important?
For brands managing large volumes of social data, brand monitoring offers:
- Real-time visibility into how people are talking about you
- Early detection of negative sentiment or potential crises
- Opportunities to engage with happy customers or loyal fans
- Insights to improve marketing, product development, and support
- Competitive benchmarking by tracking mentions of rival brands
- Fuel for discovering authentic content through UGC
It’s especially critical for measuring brand health, improving the accuracy of sentiment analysis, and increasing your share of voice (SOV).
What can you do with brand monitoring?
- Set up alerts for spikes in mentions or negative sentiment
- Track product-specific conversations using keyword filters
- Identify and engage with influencers or loyal customers
- Analyze trends in feedback, reviews, or campaign performance
- Discover UGC that you can reuse for social proof or marketing
