Crisis alerts detect sudden sentiment shifts or spikes in negative mentions, helping your brand act before a small issue escalates.
What triggers a crisis alert?
Typically, third-party platforms that offer this service trigger it after doing a sentiment analysis on:
- Sudden spikes in brand mentions;
- Rapid shifts from positive to negative sentiment;
- Unusual review patterns.
You’ll get notified in real time so your team can assess and respond fast.
Building a crisis alert system?
To stay ahead:
- Choose the right brand monitoring system;
- Set clear thresholds for alert triggers;
- Assign response teams;
- Monitor review platforms and social media simultaneously.
