Crisis Detection

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Crisis detection is your early-warning system for reputational risk, i.e., catching problems before they escalate.

Spotting signs of a brewing crisis

Crisis detection with EmbedSocial includes:

  • Watching for negative sentiment trends;
  • Tracking spikes in complaint-heavy reviews;
  • Tracking the right keywords to reveal impending crises.

Why early detection is critical?

  • Limits brand damage;
  • Gives you time to control the narrative;
  • Prevents delayed, reactive responses.

How to respond effectively?

  • Set up crisis alerts to catch issues early;
  • Conduct a sentiment analysis often;
  • Investigate flagged mentions quickly;
  • Acknowledge issues publicly when needed;
  • Loop in customer support and PR immediately.

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