Affordable Brightlocal alternative

While Brightlocal provides robust local SEO software for agencies and businesses, EmbedSocial takes Google Business Profile management to the next level with real-time review updates, customizable widgets, and bulk management features – all at a more affordable price for multi-location businesses.

Finally, managing your GBP locations has never been easier!

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Loved by 300,000+ big and small brands. World-famous and local

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Looking for the best BrightLocal alternative?!

Reviews management software for a fraction of the BrightLocal’s price

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Better pricing

EmbedSocial offers cheaper and richer plans, such as its $29 PRO plan—comparable to Birdeye’s $59/month Track plan fro the same number of locations and less features.

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Bigger widgets library

With 50+ types of widgets to display your online reviews and customer feedback.

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Limitless

Use more widgets, add more team accounts, and no limits on views on websites.

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Why is EmbedSocial the better option for multi-location marketers?

Managing your Google Business Profiles and local SEO is easier, faster, and more effective with EmbedSocial – here’s how we compare key features:

Bulk GBP management
Simplify multi-location GBP management at scale.

EmbedSocial – it’s built for 100, 1000+ location businesses and offers tools for bulk updates across multiple Google business profiles, streamlining information changes, image uploads, and review management.

BrightLocal – supports multi-location businesses but may require more manual adjustments compared to EmbedSocial’s bulk tools.

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Analytics
Automatically collect and analyze Google business profile data

EmbedSocial – comprehensive GBP-specific insights, including customer engagement, review trends, and visibility metrics tailored for local SEO, providing an instant overview of GBP dashboards for all your locations.

BrightLocal – has a strong focus on SEO reporting but primarily targets broader SEO metrics rather than deep GBP integration.

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Local SEO tools
Get schema code, profile score and optimization tips to increase local search rankings

EmbedSocial—Offers detailed performance insights, actionable optimization tips, and built-in Schema markup for your Google Business Profile. These features help boost your profile score, enhance local search rankings, and improve visibility with rich snippets.

BrightLocal – Provides robust SEO reporting but lacks built-in Schema markup for each location.

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Review responder
Save tons of time with automated response workflow

EmbedSocial – a user-friendly platform with automation for tasks like responding to reviews and syncing updates across multiple GBP locations.

BrightLocal – well-designed tools but requires manual effort for some features that EmbedSocial automates.

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Publishing
Publish posts and upload photos across multiple Google Business Profiles.

EmbedSocial – Streamlines creating and publishing Google Posts for multiple profiles, allowing you to schedule updates, upload photos in bulk, and manage campaigns effortlessly.

BrightLocal – Offers limited functionality for Google Post publishing and lacks tools for bulk photo uploads, requiring more manual effort to maintain consistency across multiple profiles.

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80+ Pre-Built Google reviews widgets with bulk customization

Display Google reviews on any location on your website.

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Embeddable code

Embed Google reviews widget on any platform that supports JavaScript.

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Mobile responsive

Mobile-friendly widgets that fit any device size.

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One widget, multiple sources

Construct a combo widget that will include reviews from various sources.

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Custom CSSPopular

Stay on brand and make your own style and design for unique widgets.

Browse Google reviews widgets

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Google Reviews SliderImage Description
Embed Google reviews in a slider.
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Google Reviews FeedImage Description
Show reviews in a full-page feed.
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Google Reviews PopupImage Description
Display Google reviews in a popover widget.
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Google Reviews CarouselImage Description
Show Google reviews in a modern carousel.
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Google CTA WidgetImage Description
Add buy buttons to your shop on your Google reviews widget.
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Google Single CarouselImage Description
Show reviews in a large , single slide carousel.
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Dark Google BadgeImage Description
Show floating Google rating badge.
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Dark Grid WidgetImage Description
A modern widget with dark theme for your Google reviews.

See reviews widgets in action

Google templates
All templates
More features

Compete platform for managing Google Business Profiles and optimizing local SEO

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Multiple sources

Aggregate reviews automatically from major platforms like Google, Facebook, and Yelp, ensuring comprehensive feedback coverage.

Auto-Update

Keep your review widgets updated with real-time data from your Google Business Profiles, reflecting the latest customer feedback.

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GBP Dashboards

Access a comprehensive dashboard that offers location health metrics, performance insights, and actionable GBP analytics.

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Listing management

Easily group and ungroup GBP locations to streamline updates, edits, and performance tracking for multi-location businesses.

Listings edit tracker

Monitor and track unwanted changes made by the public to your GBP listings, ensuring data accuracy across all locations.

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Google publishing

Create and publish Google Posts directly from the platform to engage customers and share updates across all GBP locations.

Advanced moderation

Highlight your best reviews and filter out less favorable or irrelevant ones to maintain a professional online presence.

Local SEO stars snippet

Boost visibility on search engines by leveraging review schema and showcasing ratings directly in search results.

Review analytics and insights

Track performance metrics like review trends, customer sentiment, and engagement rates for better decision-making.

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All features

All features included. * No contracts.

BrightLocal vs EmbedSocial: Comparison table

Here’s how EmbedSocial and BrightLocal compare across key Google Business Profile and Local SEO features to help you make the right choice for your business:

Features Brightlocal Track plan EmbedSocial PRO plan
No. of widgets Limited Unlimited
Customer support with a dedicated support team Email only Live chat & Email
GBP API integration
Reviews analytics
Profile score and insights
GBP & reviews analytics
Widget templates
Review response automation
GBP edit tracker
Google publishing
Bulk update
Team accounts
Schema code
Pricing $59 $29
The decision

Why choose EmbedSocial?

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Experience

10+ years working with social media APIs as a Facebook Marketing Partner.

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Compliance

Maintains direct API access to all major social media networks.

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Limitless

Ability to add reviews on unlimited websites with no page view limits or charges for more team accounts.

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More sources

Generate Trustpilot, or Google reviews from lots of locations.

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Future focused

Advanced AI tools like AI translation, AI summary card, AI reviews assistant, etc.

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User friendly

Easy to navigate and display review widgets in just a few clicks.

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Big widgets library

Multiple widget styles and types can be customized with a drag-and-drop builder.

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Compatible

Embeddable codes that work with any email, web builder, or eCommerce platform.

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Reliable support

Dedicated customer success team with premium support and quick response.

Join 300,000+ users who grow with EmbedSocial

Loved by 300,000+ big and small brands. World-famous and local

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Works with 99.9% of web builders & eCommerce platforms

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Frequently asked questions

More questions? Simply click the live chat icon on the bottom right to connect with our team instantly!

EmbedSocial stands out as an affordable and comprehensive solution for businesses looking to manage their Google Business Profile listings, including their business information, reviews, posts, and more. Unlike BrightLocal, EmbedSocial provides powerful features such as multi-location support, AI-powered review summaries, and the ability to embed Google and Trustpilot reviews in the same widget—all for a fraction of the cost.

With our extensive customization options, free Schema code, and user-friendly interface, EmbedSocial is the perfect choice for businesses and agencies managing multiple locations or large-scale UGC campaigns.
Yes, EmbedSocial provides extensive customization options, allowing you to create widgets that seamlessly match your brand’s style. You can adjust colors, fonts, and layouts, and even choose how reviews are displayed.

For multi-location businesses, you can create unique designs for each location or a unified design across all locations to maintain consistency. This level of customization ensures your review widgets enhance your brand identity and fit perfectly within your website design.
Yes, EmbedSocial is specifically designed to support businesses with multiple locations. Whether you manage five locations or fifty, you can seamlessly collect, organize, and display reviews from multiple Google Business Profiles in a single, unified widget. This feature is invaluable for multi-location businesses looking to provide a cohesive experience for their customers. It also eliminates the need for separate tools or accounts for each location, saving you time and money.
EmbedSocial includes several local SEO services, such as a built-in Schema markup code for all review widgets, which helps search engines display your negative and positive reviews in rich snippets. Rich snippets increase the visibility of your business in search results, improving click-through rates and boosting your local SEO performance.

For multi-location businesses, the ability to embed reviews with Schema markup for each location ensures that your locations have higher local search rankings, driving more customers to your business.
EmbedSocial offers an affordable solution without compromising on features. While BrightLocal charges higher fees for advanced review management and multi-location support, EmbedSocial provides these tools at a fraction of the cost.

With our free plan that includes Schema code, auto-syncing Google reviews, and even the option to integrate Trustpilot reviews, EmbedSocial ensures that businesses of all sizes can access premium features without breaking the bank.
EmbedSocial is perfect for agencies managing reviews for multi-location clients because it simplifies the process of collecting, displaying, and analyzing feedback across multiple Google Business Profiles.

With features like bulk management, customizable widgets, and affordable pricing, EmbedSocial allows agencies to provide high-quality review management services without inflating their costs.

Additionally, agencies can leverage EmbedSocial’s ability to integrate reviews from multiple platforms, such as Google and Trustpilot, to offer their clients a comprehensive online reputation management solution.
Our AI-powered review summary analyzes all your customer feedback and generates a concise summary card that highlights key sentiments. This feature is particularly useful for businesses with a high volume of reviews, as it makes it easier for potential customers to quickly understand what others are saying about your business.

For multi-location businesses, the AI summary provides an at-a-glance overview of performance across locations, helping build trust and improving customer conversions.
Yes! EmbedSocial allows you to create, schedule, and publish Google Posts directly from your dashboard.

This feature helps businesses keep their customers informed with updates, promotions, and announcements across all their GBP locations, saving time and ensuring consistent messaging.
EmbedSocial uses the official Google Reviews API to automatically sync and update your reviews daily. This ensures that the feedback displayed on your website is always fresh and up-to-date.

For businesses with multiple locations, this feature is especially important as it keeps your customers informed of the latest reviews for each location without requiring manual updates.
EmbedSocial includes a listings edit tracker that monitors unwanted changes made by the public to your GBP information.

This feature alerts you to updates like incorrect business hours or contact details, ensuring your profiles remain accurate and trustworthy for customers. That way, you won’t have to look at your local rank tracker, which should help you with your local search marketing.


Maximize efficiency, minimize costs – centralize your multi-location management today!

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Other notable BrightLocal alternatives