+87% More Booking Clicks: Behind Grace Loves Lace’s Review Strategy

The Challenge

Grace Loves Lace creates unforgettable bridal experiences across the world — from Australia to the US and the UK. But behind the romance, Lisa, their E-commerce & CRM Manager, faced a complex operational puzzle:

“Everything we do is six times more complicated — six websites, 24 boutiques, different booking flows…”

They already had hundreds of Google reviews — brides sharing the moment they found the one.

But those stories were trapped inside Google.

Showing them dynamically across multiple sites and pages felt almost impossible. Brides could only see feedback if they happened to click a specific Google listing — not exactly the emotional reassurance you want when choosing the dress, especially online.

The Solution

Lisa turned to EmbedSocial, which finally made it possible to go global with reviews.

Instead of managing dozens of local integrations, her team could use one simple dashboard to pull in live reviews across every region and every boutique page.

“It was the only platform that could scale with us. Everything else was too static or too manual — EmbedSocial just made it simple to go global.”

Now, every Grace Loves Lace website displays real-time reviews — whether you’re browsing in London or Los Angeles. Their bookings page automatically aggregates reviews from all boutiques, and if a bride clicks a location (say, Miami), the widget instantly switches to show reviews from that exact store.

The Impact

Since launch, the numbers tell their own story:

• 70% of boutiques saw an increase in “Book Appointment” click-throughs
• Some locations recorded lifts as high as +87%
• The rollout required almost no ongoing management — truly set and forget

But for Lisa, the biggest win isn’t just data — it’s emotion.

“Seeing real stories from real brides takes away a lot of the nerves and anxiety. It helps them walk into an appointment already trusting us.”

Lisa, Grace Loves Lace

E-commerce & CRM Manager.

For Grace Loves Lace, EmbedSocial didn’t just centralize reviews — it humanized them.
By turning scattered feedback into a global, real-time layer of social proof, the team built confidence at scale — one dress, one bride, one story at a time.