Overview
The account-level numbers for the period you ask for, in one response.
Instagram Insights API
Instagram insights for every account you manage, through one API
Connect Instagram professional accounts once and read their overview, trends, breakdowns and audience demographics from your own code, dashboard or AI agent. Built by the EmbedSocial team as InvisibleAPI, a separate product with its own pricing.
7-day free trial. $9 a month covers your first 2 connected accounts.
What you get
The four insight groups Instagram exposes for a professional account
Every connected account returns the same shape, so one integration covers a single brand or a whole agency portfolio.
Trends
How those numbers move over time, ready to chart or alert on.
Breakdowns
The same metrics split by the dimensions Instagram reports.
Audience demographics
Who follows and reaches the account, so reports answer the "who" as well as the "how many".
Read and write
Insights and publishing on the same connection
InvisibleAPI already publishes to Instagram and X: images, carousels, videos as Reels, scheduling and multi-account publishing. Add the insights scopes to an Instagram connection and the same account reports back how it performs.
- Publishing API for Instagram and X, with post scheduling
- Instagram account insights on connections that carry the insights scopes
- Automatic token refresh and idempotent retries
- Up to 100 published posts per connected account per billing period
POST /api/v1/organizations/{organizationId}/publishing/jobs
Host: api.invisibleapi.ai
Authorization: Bearer YOUR_API_KEY
# scopes: publishing:read, publishing:publish
{ "clientRequestId": "spring-drop-01",
"requestedPublishAt": "2026-09-22T09:00:00Z" }
# poll the job until it reports "published"Built for agents
Let Claude or any MCP client pull the numbers
The MCP server ships with the plan. Give an AI agent a scoped API key or an OAuth consent and it can read insights and publish posts without you writing glue code.
- MCP server for AI agents, included in the plan
- API keys with scopes and team roles: owner, admin, member, viewer
- One organization owns each connected account, so access follows the team
# Weekly report > Pull the last 30 days of overview and trends for every connected Instagram account and summarize what changed. # Audience check > Show the audience demographics for our main Instagram account and suggest a posting time for that audience. # Publish > Schedule this image and caption as an Instagram post for tomorrow at 9:00 and tell me when the job is published.
Dashboard included
See the same insights in the InvisibleAPI dashboard
Not every report needs code. The dashboard shows Instagram account insights for every connected account, plus job history, account states and live usage against your limits.
- Instagram insights in the dashboard for every connected account
- Account states so you know when a connection needs reauthorization
- Live usage against the 100 posts per account limit
How it works
From sign-up to your first insights call
Three steps, one afternoon.
Create an organization
Sign up for InvisibleAPI and create the organization that will own the accounts.
Connect Instagram with insights scopes
Connect an Instagram professional account (Business or Creator) and grant the insights scopes. A publishing-only connection can be reconnected later to add them.
Call the insights endpoint
Create an API key and request overview, trends, breakdowns or audience demographics for that account, or read them in the dashboard.
Why not build on the Instagram Graph API yourself?
You can. The Graph API is public. What you take on is the app review, the token lifecycle, the per-account plumbing and the maintenance every time Meta changes a field.
$$$$+.00
Your own Graph API integration
- Meta app review and permission approvals to manage
- Token refresh and reauthorization logic you write and monitor
- One integration per account type, one more for publishing
- Developer time before the first chart, and again after every API change
InvisibleAPI
$9.00a month for 2 accounts
- Connected accounts and tokens handled for you
- Insights and publishing on one API and one MCP server(Key difference)
- Every feature included, price only moves with connected accounts
- 7-day free trial, monthly billing through Stripe
Each additional connected account adds $5 a month.
Pricing
One plan. Pay per connected account.
Every feature is included. $9 a month covers your first 2 connected accounts, and each additional account adds $5 a month. Billed monthly through Stripe, starting with a 7-day free trial.
2 connected accounts included. +$5 a month per additional account.
Instagram Insights API questions
Is this part of my EmbedSocial plan?
No. InvisibleAPI is a separate product built by the EmbedSocial team, with its own account, dashboard and pricing. Your EmbedSocial widgets, reviews and social listening are unaffected, and you do not need an EmbedSocial plan to use InvisibleAPI.
Which insights are available?
Instagram account insights: overview, trends, breakdowns and audience demographics. They are available for Instagram professional accounts (Business or Creator) whose connection carries the insights scopes.
Do you offer insights for X?
Not today. Insights are Instagram-only. X accounts can be connected for publishing.
I connected an account for publishing. Can I add insights later?
Yes. A connection made for publishing only does not carry the insights scopes. Reconnect the account and grant them, and the insights endpoint starts working for that account.
What does it cost?
One plan with every feature included. $9 a month covers your first 2 connected accounts and each additional account adds $5 a month. Billing is monthly through Stripe and starts with a 7-day free trial. Full details on invisibleapi.ai/pricing.
Can an AI agent use it?
Yes. The MCP server is included in the plan, so Claude and other MCP-compatible clients can read insights and publish posts using a scoped API key or OAuth consent.
Start pulling Instagram insights this week
7-day free trial. Every feature included from day one.