NewAnnouncing EmbedSocial MCP: connect your data to any AI tool
EmbedSocial Automations

20+ social media automation workflows
for your UGC and reviews

Most social media automation tools automate posting. EmbedSocial automates what happens with the social content, UGC, and reviews you already have: collect it, display it, monitor it, and report on it, through AI agents in Claude, ChatGPT, and any MCP tool.

Try a workflowClaudeChatGPT
Nick Poggi, TrovaTripRyan HazlewoodZanna Ollove, Boston CollegeBrooks Hitzfield, Seven Sons

Loved by 400,000+ big and small brands. World-famous and local

Mercedes-BenzFordEmiratesUniversalBest WesternVaynerMedia
See it in action

From a prompt to a published widget

Watch EmbedSocial turn a request into a ready-to-embed widget.

Workflow library

Browse social media automation workflows

Browse 20+ social media automation workflows you can run from a prompt. Pick a category, copy the prompt into your AI tool, and it runs on your live EmbedSocial data.

Lead generation
EmbedSocial YouTube Google Sheets

Find YouTube creators by keyword and add them to Google Sheets

Pull creators from your YouTube keyword tracking and drop them into a sheet, ready for outreach.

Using the EmbedSocial MCP, pull YouTube media from my keyword-tracking source for [keywords]. Extract each creator's channel name, video title, URL and view count, then write them as rows to a "YouTube creators" tab in my Google Sheet.

Open in Claude ChatGPT
Content
EmbedSocial TikTok Slack

Find TikTok UGC by hashtag and send the best picks to Slack

Fetch recent TikTok hashtag posts, rank them by the engagement captured at fetch, and post the top picks to Slack.

UGC Platform

Using the EmbedSocial MCP, fetch TikTok hashtag media for [#hashtag] from the last 7 days. Rank by engagement, pick the top 5, and post them with links to #marketing in Slack.

Open in Claude ChatGPT
Conversion
EmbedSocial Instagram Canva

Pull Instagram mentions by keyword into a Canva ad batch

Grab Instagram mentions that match a keyword and turn the best assets into Canva ad variations.

Social Listening

Using the EmbedSocial MCP, get Instagram mention media matching [keyword]. Filter to photos and videos, then create Canva ad variations from the top 5 assets.

Open in Claude ChatGPT
Content
EmbedSocial X Google Sheets

Track X (Twitter) keyword mentions and log them to Google Sheets

Keep a running log of who is mentioning your keywords on X, with text, links, and engagement.

Social Listening

Using the EmbedSocial MCP, pull X posts matching [keywords] for the last 30 days and log author, post text, URL and engagement to an "X mentions" tab in my Google Sheet.

Open in Claude ChatGPT
Conversion
EmbedSocial Threads

Collect Threads posts by keyword for a social wall widget

Gather matching Threads posts so you can feature them on a social wall, newest first.

Social Media Wall

Using the EmbedSocial MCP, fetch Threads media matching [keyword] and list the items to add to my social wall widget, newest first.

Open in Claude ChatGPT
Content
EmbedSocial Instagram

Sync your Instagram feed to a website widget

Confirm the Instagram feed embedded on your site is showing your latest posts.

Instagram Feed Widget

Using the EmbedSocial MCP, list my Instagram feed widgets and show the latest media in each so I can confirm the feed embedded on my site is up to date.

Open in Claude ChatGPT
Content
EmbedSocial

Aggregate all networks into one social media feed widget

Use EmbedSocial as a social media aggregator and flag any network missing from your main widget.

Social Media Aggregator

Using the EmbedSocial MCP, list my widgets and the media sources feeding each, and flag any network (Instagram, TikTok, YouTube, X, Threads, Facebook) missing from my main aggregator widget.

Open in Claude ChatGPT
Conversion
EmbedSocial YouTube Gamma

Find YouTube video testimonials by keyword and build a Gamma deck

Surface YouTube videos that read as testimonials and turn the strongest into a ready-to-present deck.

Testimonial Widget

Using the EmbedSocial MCP, find YouTube media matching [product/keyword] that read as testimonials, pull the strongest 8, and build a Gamma deck with one quote or video per slide.

Open in Claude ChatGPT
Conversion
EmbedSocial TikTok Canva

Turn top TikTok UGC videos into Canva ad creatives

Take your highest-engagement TikTok UGC (by the counts captured at fetch) and spin up Canva ad variations.

UGC Platform

Using the EmbedSocial MCP, pull the highest-engagement TikTok UGC videos for [hashtag/keyword] and generate 3 Canva ad creative variations from each.

Open in Claude ChatGPT
Conversion
EmbedSocial Instagram

Rank Instagram UGC by engagement for retargeting ads

Get your top Instagram UGC, ranked by the engagement captured at fetch, to use as retargeting creative.

UGC Platform

Using the EmbedSocial MCP, rank my Instagram UGC media by engagement for the last 30 days and give me the top 10 to use as retargeting ad creative.

Open in Claude ChatGPT
Content
EmbedSocial

Spot widgets running low on fresh UGC

Find widgets that have not picked up enough new content lately, so you know what to refresh.

UGC Platform

Using the EmbedSocial MCP, list my widgets and count media added in the last 14 days; flag any widget with fewer than 5 new items so I can refresh it.

Open in Claude ChatGPT
Analytics
EmbedSocial Slack

Send a weekly social proof report to Slack

Post a weekly recap of widget performance (clicks, lightbox opens, CTA clicks) straight to your team.

Widget Analytics

Using the EmbedSocial MCP, pull last-7-days widget analytics (post clicks, lightbox opens, CTA clicks), identify top movers, and post a weekly social proof report to #growth in Slack.

Open in Claude ChatGPT
Analytics
EmbedSocial Google Sheets

Log widget engagement metrics to Google Sheets

Append a dated row per widget so you can track widget engagement over time in a sheet.

Widget Analytics

Using the EmbedSocial MCP, pull widget analytics for the last 30 days and append a dated row per widget (post clicks, icon clicks, lightbox opens, CTA clicks) to my "Widget metrics" Google Sheet.

Open in Claude ChatGPT
Analytics
EmbedSocial Amplitude

Compare widget CTA clicks against Amplitude funnels

See which widgets correlate with conversions by lining up CTA clicks against your Amplitude funnel.

Widget Analytics

Using the EmbedSocial MCP, pull CTA and lightbox clicks per widget for the last 30 days, then compare against my Amplitude conversion funnel to see which widgets correlate with conversions.

Open in Claude ChatGPT
Analytics
EmbedSocial Search Console

Match UGC placements to Google Search Console pages

Find pages where review or UGC placements line up with strong Search Console impressions and CTR.

UGC Platform

Using the EmbedSocial MCP, list the pages and widgets with review or UGC placements, then compare against Google Search Console impressions and CTR to find pages where social proof lifts SEO.

Open in Claude ChatGPT
Ecommerce
EmbedSocial Instagram TikTok Shopify

Match Instagram & TikTok UGC to Shopify product pages

Map UGC that mentions a product to the matching Shopify page for shoppable galleries.

Shoppable Widget

Using the EmbedSocial MCP, find Instagram and TikTok UGC mentioning [product], and map each asset to the matching Shopify product page for shoppable UGC.

Open in Claude ChatGPT
Ecommerce
EmbedSocial Instagram TikTok YouTube Shopify

Gather fresh product UGC across networks before a launch

Pull the most recent UGC for a product across networks, ready to feature on a Shopify launch page.

UGC Platform

Using the EmbedSocial MCP, pull the most recent UGC across Instagram, TikTok and YouTube mentioning [product] from the last 14 days and list assets ready to feature on the Shopify launch page.

Open in Claude ChatGPT
Ecommerce
EmbedSocial Google Merchant Center

Audit product reviews for Google Merchant Center seller ratings

Find products that fall short of the review count needed for Google seller ratings.

Google Reviews Widget

Using the EmbedSocial MCP, count product reviews by product for the last 90 days and flag products below the review threshold needed for Google seller ratings.

Open in Claude ChatGPT
Ecommerce
EmbedSocial Google Klaviyo

Add Google reviews and UGC to Klaviyo email and SMS flows

Pick the best reviews and UGC to drop into your Klaviyo welcome and abandoned-cart flows.

Google Reviews Widget

Using the EmbedSocial MCP, pull top recent reviews and UGC for [product] and suggest which to place in my Klaviyo welcome and abandoned-cart flows.

Open in Claude ChatGPT
Lead generation
EmbedSocial Instagram TikTok Clay

Find creators from Instagram & TikTok mentions and enrich them in Clay

Build a deduped creator list from mentions and hashtags, then enrich it in Clay for outreach.

Influencer Discovery

Using the EmbedSocial MCP, pull creators from Instagram and TikTok mentions and hashtags for [keyword], dedupe by handle, and send the list to Clay to enrich with contact info for outreach.

Open in Claude ChatGPT
Conversion
EmbedSocial Google Canva

Turn Google reviews into social media posts in Canva

Pull your latest 5-star Google reviews and design branded social media posts from them in Canva, one quote per post.

Google Reviews Widget

Using the EmbedSocial MCP, pull my latest 5-star Google reviews, then design 5 branded social media post graphics from them in Canva, one review quote per post.

Open in Claude ChatGPT
Content
EmbedSocial Buffer

Repost your best brand mentions with Buffer

Pull your top mentions and UGC from the last 7 days, draft a caption for each, and queue the best as reposts in Buffer.

Social Media Publishing

Using the EmbedSocial MCP, pull my top brand mentions and UGC from the last 7 days, draft a short caption for each, and schedule the best as reposts in Buffer.

Open in Claude ChatGPT
One connection, every source

Everything your social media automation can reach

From a single connection, your automations reach every feed, review source, and widget in your EmbedSocial account.

Social media feeds

Reach Instagram, TikTok, YouTube, X, Threads, Facebook, and more from one place.

UGC and mentions

Pull hashtag posts, mentions, and creator content by keyword across networks.

Reviews and testimonials

Collect and filter reviews from Google, Facebook, Trustpilot, and more.

Widgets and walls

Build feeds, social walls, galleries, and shoppable widgets from a prompt.

Social listening

Track brand mentions, keywords, and themes across the channels you monitor.

Widget analytics

Read clicks, lightbox opens, and CTA clicks for any widget on your site.

Get started

Connect EmbedSocial for social media automation in a minute

Add the EmbedSocial MCP to your AI tool, then run any workflow above. Pick your tool and follow the exact steps.

  1. Open the Add custom connector page in Claude

    This opens the "Add custom connector" dialog in Claude.

    Open in Claude

  2. Add the EmbedSocial MCP URL

    Name it EmbedSocial, paste the URL, and click Add.

    URL 
    https://embedsocial.com/admin/mcp

  3. Connect and authorize

    Sign in with your EmbedSocial account to authorize access.

  4. Start prompting

    Build a widget with our latest 5-star Google reviews.

Social media automation FAQ

What you need to know about automating your social content with EmbedSocial.

What is social media automation?
Social media automation uses software to handle repetitive social media tasks for you instead of doing them by hand. Most tools automate posting and scheduling. EmbedSocial automates the other side: collecting, displaying, monitoring, and reporting on the social content, UGC, and reviews you already have.
Is social media automation just scheduling posts?
No. Scheduling is one type of social media automation, and it is the one most tools focus on. EmbedSocial does not post or schedule. It automates what happens with your existing content: pulling UGC by keyword, building widgets, tracking mentions, and reporting on widget engagement, all from a prompt.
What can I automate with EmbedSocial?
You can collect UGC and mentions by keyword or hashtag, build feeds and social walls, match UGC to product pages, turn reviews into social posts in Canva, send reviews into email flows, queue reposts into a publishing tool like Buffer, monitor brand mentions, and report on widget analytics. Browse the workflow library above for examples you can run today.
Does EmbedSocial post or schedule content for me?
EmbedSocial works with the content already in your feeds, UGC, and review sources, so you can display it, monitor it, and report on it. For reposting, the AI agent hands the content to your own publishing tool, like Buffer, to schedule.
What is the difference between social media automation tools and a social media aggregator?
Social media automation tools run a task for you. A social media aggregator pulls all your networks into one place. EmbedSocial is both: one connection aggregates every network you track, and the AI agents automate what you do with that content.
Which AI tools does it work with?
Any tool that supports MCP, including Claude, ChatGPT, Cursor, and Claude Code. Pick your tool in the Get started section above for the exact setup steps.
Do I need to code to automate social media with EmbedSocial?
No. For Claude and ChatGPT you paste a URL and sign in. Developer tools like Cursor and Claude Code use a short config you can copy from this page. Every workflow then runs from a plain-language prompt.
Can it do AI social media automation like brand monitoring?
Yes. Set up an EmbedSocial feed with your platforms, hashtags, and keywords, and the AI agents read that live feed to surface mentions, themes, and spikes whenever you ask. That is AI social media automation for listening and reporting, not posting.
EmbedSocial Automations

Put your social content to work from any AI tool

EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.

Start free trial Schedule demo