What are social media and review widgets for HubSpot CMS?
HubSpot social media widgets are website elements that let you display live content from Google, Instagram, TikTok, YouTube, Facebook, and other platforms directly on your HubSpot pages.
Instead of manually copying reviews or screenshots, a widget connects to your social accounts and review profiles, pulls content automatically, and keeps it updated.
For HubSpot, this means real Google reviews on product or service pages, a HubSpot Instagram feed that drives engagement, TikTok video feeds that showcase your products in action, and shoppable widgets that let visitors click directly from social content to your offerings. All of this works through HubSpot’s drag-and-drop editor using the Embed module, or by adding code to a Custom Module and HubL template.
Why use EmbedSocial on HubSpot?
HubSpot is built for conversion-focused websites, landing pages, and campaigns, which makes it a strong fit for social proof widgets placed exactly where buying intent is highest.
EmbedSocial is a UGC and review management platform with AI-powered widget design, automatic content syncing, and moderation workflows built for teams that want fresh social proof without manual busywork.
One account covers every widget type: Google reviews, Instagram feeds, TikTok videos, YouTube content, Facebook posts, testimonials, social proof notifications, and shoppable galleries. That means you do not need one tool for reviews, another for video, and a third one for UGC. Fewer tabs. Fewer headaches.
EmbedSocial’s shoppable widgets let you tag products or offers directly in UGC content so visitors can move from discovery to action without friction.
Reviews auto-sync every 10 minutes, social feeds refresh continuously, and new content appears on your HubSpot site within minutes of being published.
Choose from 200+ widget templates or use the AI vibe editor to describe the design you want and generate it instantly.
Benefits of social proof for HubSpot pages
Adding live reviews, videos, and UGC to your HubSpot site gives your pages more than decoration. It gives them evidence:
- Higher conversion rates—real customer reviews and UGC reduce hesitation on landing and sales pages;
- Stronger SEO signals—fresh review content and schema markup can support search visibility;
- More time on site—interactive feeds and video widgets keep visitors engaged longer;
- Shoppable UGC—tag products and offers in Instagram and TikTok content for direct action paths;
- Reduced manual work—auto-sync removes the need to copy reviews and update screenshots by hand;
- Multi-source trust—combine Google, Facebook, Trustpilot, and Yelp reviews in one widget;
- Better product discovery—video widgets help visitors see products and services in real-world use
HubSpot review widget and social media features
- Google reviews auto-sync—link your Google Business Profile and have new reviews appear on your HubSpot pages automatically, typically within 10 to 15 minutes.
- HubSpot Instagram feed—pull your latest Instagram posts, reels, and stories into HubSpot so your landing pages and campaign pages always show fresh visual content.
- TikTok video widget—display TikTok videos on your site in grid, carousel, or autoplay formats, depending on the page layout and the type of content you want to highlight.
- YouTube feed widget—bring in YouTube videos, playlists, and Shorts to create richer sections for demos, tutorials, testimonials, or brand storytelling.
- Shoppable UGC galleries—make social content more actionable by tagging products or offers directly inside UGC so visitors can click through from the widget.
- Testimonial widgets—build review-focused sections with content from Google, Facebook, and custom forms using layouts like sliders, grids, or wall-of-love displays.
- AI vibe editor and 200+ templates—either begin with a prebuilt template or describe the look you want and let the AI generate a matching widget design.
- AI moderation and tagging—sort, filter, and approve review and UGC content before it goes live on your HubSpot website.
- Schema markup—add aggregate star rating schema to supported review widgets to help search engines better understand the content.
- Widget analytics—measure views, clicks, and overall engagement to see which widgets are doing the heavy lifting.
Additional capabilities for HubSpot sites:
- Cross-page widget publishing—use the same widget across website pages, landing pages, and campaign assets;
- Multi-source displays—merge content from review sites and social channels into one widget; Granular content filtering—control output by rating, keyword, hashtag, or content type;
- Flexible embed options—place widgets inside page content or through HubSpot code insertion settings;
- Responsive widget layouts—keep displays polished across desktop, tablet, and mobile devices;
- Built-in review collection—capture new customer feedback through dedicated request forms;
- Email and SMS outreach tools—send review requests automatically to generate more fresh content;
- Custom styling controls—fine-tune the look with design settings and advanced CSS support
How to add social media widgets to HubSpot
Follow these steps to embed any EmbedSocial widget on your HubSpot pages:
Step 1: Create your EmbedSocial account
Sign up for a free EmbedSocial account at embedsocial.com. No credit card required. Choose a widget template from 200+ options or use the AI vibe editor to generate the layout you want.
Step 2: Connect your sources
Go to the Sources tab and connect the platforms you want to use—Google Business Profile for reviews, Instagram for posts and stories, TikTok for videos, YouTube for playlists, or Facebook for posts and reviews.
Step 3: Customize your widget
Pick a layout such as slider, grid, carousel, wall of love, or masonry. Apply filters by rating, keyword, or content type. Then adjust colours, fonts, spacing, and other design settings so the widget matches your HubSpot pages.
Step 4: Copy your embed code
Open the Embed tab inside the widget editor and copy the JavaScript snippet for your widget.
Step 5: Add the widget to your HubSpot pages
In HubSpot, you can paste embed code into a rich text module, which supports embed code as one of its content types, or add broader script placement through header and footer code snippets for HubSpot-hosted pages. HubSpot’s own documentation confirms both options.
That gives you a few practical placement paths: add the widget directly inside a landing page section, place it on a website page, include it in a blog template area, or use broader code placement when you need the script available across HubSpot-hosted content.
Need help placing widgets on specific HubSpot pages like landing pages or service pages? Contact our support team via live chat or email.
Note: The free plan supports a Google Maps source with a badge and currently shows 5 random Google reviews. For full review imports, shoppable widgets, and advanced controls, use a paid plan after the free trial. For HubSpot-specific shoppable UGC, check the shoppable widget page.
Embedding specific widgets on HubSpot
Google Reviews on HubSpot
Connect your Google Business Profile and display live Google reviews on landing pages, service pages, homepage sections, or dedicated testimonial areas. You can also filter the widget to highlight only your strongest reviews.
Learn more about Google reviews widgets →
HubSpot Instagram Feed
Bring your latest Instagram posts, reels, and stories into HubSpot as a live feed. Use it to add visual proof, branded content, or customer content to campaign and website pages.
Learn more about Instagram feed widgets →
TikTok Videos on HubSpot
Embed TikTok videos directly on HubSpot pages to showcase customer clips, product demos, behind-the-scenes content, or branded campaigns.
Learn more about TikTok video widgets →
YouTube Feed on HubSpot
Add YouTube videos, Shorts, playlists, and tutorials to your HubSpot pages to build stronger media sections around products, services, or customer stories.
Learn more about YouTube feed widgets →
Facebook reviews and posts on HubSpot
Display Facebook reviews and recommendations alongside Google reviews, or embed your Facebook page feed to keep your site updated with recent posts.
Learn more about Facebook widgets for HubSpot →
Shoppable UGC on HubSpot
Turn social proof into a direct click path by tagging products or offers inside Instagram posts, TikTok videos, and other UGC galleries.
Learn more about shoppable widgets →
Social Proof App for HubSpot & Testimonials
Create dedicated testimonial sections or add trust-building widgets across your HubSpot pages by combining reviews from multiple sources into one clean display.
Learn more about testimonial widgets →
Best HubSpot review widget comparison
| Feature | EmbedSocial | Competition |
|---|---|---|
| Product tagging | ✅ Shoppable UGC | ❌ |
| Google reviews auto-sync | ✅ Every 10 min | ✅ |
| Instagram + TikTok + YouTube feeds | ✅ All in one account | ⚠️ Separate widgets per plan |
| AI vibe editor | ✅ | ❌ |
| WordPress shortcode + JS embed | ✅ Both | ✅ JS only |
| Schema / rich snippets | ✅ | ✅ |
| AI moderation | ✅ | ❌ |
| Free plan | ✅ | ⚠️ Limited | /tr>
| Unlimited widgets | ✅ | ❌ |
Premium website widgets for HubSpot
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Frequently asked questions
Have a question about using EmbedSocial widgets on HubSpot?
Check these FAQs or click the bottom right chat icon and talk with us.
Use the HubSpot Embed module or add code to a Custom Module. Create your widget in EmbedSocial, copy the JavaScript embed code, and paste it into the Embed module in your HubSpot page editor. Or add the code to a Custom Module for site-wide placement. The widget appears immediately when you publish.
Yes. EmbedSocial works seamlessly with HubSpot CMS through the Embed module in the drag-and-drop editor, or by adding code to Custom Modules and HubL templates. No plugin or app installation required.
Yes. You can place any EmbedSocial widget (Instagram feed, Google reviews, TikTok, testimonials) on HubSpot pages using the Embed module. Paste the JavaScript code directly into the module — no coding skills required.
Yes. EmbedSocial widgets work on HubSpot landing pages, service pages, blog posts, and any other page type. Use the Embed module to add widgets to any HubSpot page.
EmbedSocial supports Google reviews, Instagram feeds, TikTok videos, YouTube feeds, Facebook posts and reviews, testimonials, social proof notifications, shoppable UGC galleries, and social wall widgets. All widget types work on HubSpot through the same JavaScript embed method.
Yes. Once connected, reviews sync every 10 minutes, and social feeds update continuously. New content appears on your HubSpot pages within minutes of being published on the source platform.
Yes. The free plan supports a Google Maps source with a review badge and currently shows 5 random Google reviews. For full review imports, shoppable features, and all widget types, check the pricing plans at https://embedsocial.com/pricing/
No. HubSpot’s Embed module lets you paste the EmbedSocial JavaScript code without touching theme files or code. Just add the Embed module to your page and paste your code. No coding required.
No. EmbedSocial widgets load asynchronously and don’t block your page rendering. The embed code is lightweight and content loads after the main page, so your Core Web Vitals and page speed are not affected.