How the Industrious Office has improved its conversion rate by displaying Google reviews and badges on their website.
- Industry
- Education
- Location
- US
- Goals
- Sync all reviews from different sources in one page.
- Type
- B2C
We had the opportunity to talk with Eric Hnatov, Senior Manager of Website Optimization at Industrious Office. We discussed their everyday challenges and how displaying customer reviews can help them stand out from the competition and gain new clients effortlessly.
About Industrious Office
Offering various professionally designed and flexible workspaces, Industrious Office supports companies of all sizes and stages, helping them find coworking and private offices that will fit their needs best.
They believe that the right workplace can move your business forward by giving your team members spaces to focus, collaborate and, at the same time, avoid thousands of distracting, necessary details like making sure the Wi-Fi is fast and secure, if the printer actually works, etc.
Check out Industrious Office products and locations here.
Their goal is to have 100 locations in the US, where they provide a top-tier working experience for members. The EmbedReviews platform helps them reach this goal by automatically collecting and organizing their Google testimonials. Our reviews platform allows them to display powerful user-generated content from customers using Industrious Office services and attract new potential clients based on social proof.
The Awareness
“We need to sync all reviews from different sources in one page.”
Eric Hnatov, Senior Manager of Website Optimization at Industrious Office
Q: In your experience, what is the biggest benefit to showcase customers’ reviews on your website?
It provides valuable social proof by showing potential customers how satisfied our members are with our product.
Q: Do customer reviews influence your conversion rates? If so, what is the outcome?
Displaying our Google reviews and badges have improved our CVR for both new applicants and memberships purchased.
Q: Where do customers mostly leave reviews for your business?
Google Location.
Q: What is your biggest challenge when it comes to managing your online reviews?
When creating new review widgets, it’s a lot of work to copy the same settings and custom CSS.
The Solution
“EmbedReviews helps us provide immediate social proof!”
Eric Hnatov, Senior Manager of Website Optimization at Industrious Office
Q: Why have you decided to try EmbedReviews, and how is your experience so far?
They work well with Google reviews, and the team has been incredibly attentive, even making custom changes for us.
Q: How easy is it to use EmbedReviews for displaying social proof?
It has been pretty simple, and the EmbedReviews team has been great in assisting with technical implementation.
Q: What have you learned from working with us?
Different ways to aggregate reviews from Google My Business.
Q: Do you need specific additional functionality from EmbedReviews?
It would be nice to have more control over the look and feel of the badges.
“EmbedReviews is a great solution with a team that is truly dedicated to their client’s success. I highly recommend them as a review and social proof tool!”
Eric Hnatov
Senior Manager of Website Optimization at Industrious OfficeMore related stories
XTERRA is more than just a race organizer. It’s a global movement built on challenge, nature, and community. As the original off-road triathlon brand, XTERRA operates events worldwide and connects a passionate audience through trail runs, triathlons, and storytelling that spans continents. To bring that community feel online—and maintain the same level of authenticity and…
About Click Sluice Click Sluice is a digital marketing agency specializing in high-converting websites for local service businesses, particularly law firms. With over 15 years of experience, founder Chris Rossi has seen what works—and what doesn’t—when it comes to turning traffic into leads. One of their most powerful conversion levers? Customer reviews. By using EmbedSocial,…
Mitsubishi Electric started using EmbedSocial to pull their latest social posts straight into their corporate site. Now, instead of feeling like a static brochure, the site shows what’s actually happening inside the company, right as it happens. Why did they choose EmbedSocial The rising importance of social-driven communication Corporate websites are no longer just static…
