Automate Instagram product mention tracking in Google Sheets

Name: Automate Instagram mentions in Google Sheets
Brand: EmbedSocial
Price: 9 USD
Rating: 4.9 (202 reviews)

Use EmbedSocial's Google Sheets social listening agent to track Instagram product mentions, collect relevant UGC, and organize campaign-ready posts in a spreadsheet.

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EmbedSocial

Instagram

Claude

Google Sheets

One connection. Runs on your live EmbedSocial data.

What does it do?

Connect the EmbedSocial MCP inside Claude (or any other AI tool) and it becomes a social listening agent that reads your Instagram posts mentioning a product, campaign, or brand keyword, picks the strongest ones, and writes them straight into a structured spreadsheet in Google Sheets.

Useful for

Tracking Instagram product mentions: find posts where customers mention a product, feature, campaign, or branded hashtag.
Building a UGC content library: collect post URLs, captions, creators, dates, and recommended next steps in Google Sheets.
Prioritizing posts for marketing action: flag which Instagram mentions are worth reposting, adding to a widget, using in ads, or sending for review.

How to set up

1
Create your EmbedSocial account
Sign up for a free EmbedSocial trial to connect your social media sources and turn on the MCP.
Start free trial
2
Connect your social media sources in EmbedSocial
Add the social media accounts, hashtags, and sources you want to work with.
3
Create a widget with your Instagram sources
Create a widget that auto-updates each time you have new posts in the selected sources. You can create different widgets for different accounts, or combine them into one.
4
Set up the EmbedSocial MCP in Claude or ChatGPT
Paste the EmbedSocial MCP URL (https://embedsocial.com/admin/mcp) into Claude, ChatGPT, or any MCP tool, then sign in with your EmbedSocial account to authorize access.
5
Run the prompt
Paste the prompt above into your AI tool and let the agent run it on your live EmbedSocial data.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.

Here's how all that looks via an interactive video:

Real-world use case

Imagine you are a social media manager running a summer campaign for a new product launch. Instead of manually scrolling through Instagram posts, hashtags, and feeds, you ask the agent:

The prompt

Find Instagram media in my EmbedSocial feeds mentioning [product keyword] from the last 30 days. Add the post URL, creator, date, caption summary, sentiment, and recommended action to a Google Sheet.

Open in

The agent reviews your connected EmbedSocial data, finds relevant Instagram mentions, summarizes each post, and organizes the best UGC in Google Sheets, so your team can quickly decide what to repost, feature, or save for future campaigns.