Influencer Marketing

Influencer marketing meaning Influencer Marketing is a type of social media marketing strategy that uses endorsements and product mentions from influencers – individuals with a dedicated social following are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and their...

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Influencer marketing meaning

Influencer Marketing is a type of social media marketing strategy that uses endorsements and product mentions from influencers – individuals with a dedicated social following are viewed as experts within their niche.

Influencer marketing works because of the high amount of trust that influencers have built up with their following, and their recommendations serve as a form of social proof to their followers.

Types of Influencer Marketing:

  1. Paid Partnerships:
  2. Gifting:
  3. Affiliate Marketing:
    • Influencers promote a product and receive a commission for every sale made through a link they share.
  4. Collaborations:
  5. Event Invitations:
    • Brands invite influencers to events, openings, or launches, hoping that the influencer will share their experience with their audience.
  6. Sponsored Content:
    • Brands pay influencers to create content that promotes their products or services, typically with specific guidelines for the content. You might be tempted to use some of the best influencer marketing tools to find the type of influencers.
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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.