Shadowban

What does shadowban mean? e a user’s content is purposely made less visible or discoverable to other users without the user being explicitly notified. When someone is shadowbanned, their posts, comments, or activities may not appear in other users’ feeds, search results, or within certain platform features, like hashtag searches or explore tabs. How does...

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What does shadowban mean?

e a user’s content is purposely made less visible or discoverable to other users without the user being explicitly notified. When someone is shadowbanned, their posts, comments, or activities may not appear in other users’ feeds, search results, or within certain platform features, like hashtag searches or explore tabs.

How does shadowbanning work?

Shadowbanning works by quietly limiting the visibility of a user’s content on a social media platform. The user’s posts, comments, or activities do not appear in others’ feeds, search results, or on discovery pages, thus reducing their reach without any notification to the user that the restriction has been put in place.

This is typically done through the platform’s algorithms, which are programmed to filter out or hide the content based on various triggers, such as potential rule violations or spam-like behavior.

For example, if you regularly receive a certain number of views and likes on your TikTok videos and suddenly notice a significant and persistent decrease despite no change in your content quality or posting frequency, you might be shadowbanned on TikTok.

How do you know if you’ve been shadowbanned?

You might suspect you’ve been shadowbanned if your posts suddenly receive significantly less engagement, don’t appear under hashtags, or your followers report not seeing your content in their feeds without any clear notification from the platform. However, you must also check your Instagram analytics for a better view and, after that, learn how to remove the shadowban.

How do you prevent your content from being shadowbanned?

To prevent your content from being shadowbanned, follow these guidelines:

  1. Understand the Platform’s Rules: Read and adhere to the platform’s terms of service and community guidelines.
  2. Avoid Spammy Behavior: Don’t post repetitive content, avoid over-posting, and don’t excessively use irrelevant hashtags.
  3. Engage Naturally: Build genuine interactions rather than using bots or automated services to increase engagement.
  4. Quality Content: Focus on creating valuable, original content that will likely be well-received by the community.
  5. Use Hashtags Wisely: Don’t overuse or misuse popular Instagram hashtags; only use relevant ones.
  6. Report Concerns: If you encounter issues or are mistakenly penalized, use the platform’s support features to report problems or appeal.
  7. Stay Updated: Keep informed about any new changes to the platform’s policies.

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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