Bodymod: Scaling trust and social proof across a multilingual market

🧑‍💻 Brand Name: Bodymod

📍 Industry: Online Piercing Jewelry Shop

Markets: 30+ localized websites across Europe, USA, and Australia

The Challenge

Bodymod has been in the piercing jewelry business since 2005, growing from a small room in Denmark to an international e-commerce powerhouse with distribution hubs in Germany and a headquarters in Malta. With over 30 localized websites, trust is everything. Customers want to know they’re buying from a reliable brand, and authentic reviews help make that happen.

However, managing customer reviews across multiple languages was a major roadblock. While customers were leaving reviews on platforms like Trustpilot and Google, Bodymod lacked a seamless way to showcase them on their site in each customer’s native language. 

For over a year, Bodymod’s team manually translated reviews in EmbedSocial—an inefficient and time-consuming process. They needed a scalable solution to automate translations and strategically display customer feedback to increase conversions.

The Solution

That’s where EmbedSocial came in. Working closely with Bodymod, our developers collaborated with their team to integrate AI translations, automating the process and eliminating this hurdle. Bodymod also integrated EmbedSocial’s review widgets to bring real-time social proof directly onto their website. Key features included:

• AI-Powered Translations: Automating review translations across 30+ websites, eliminating the need for manual work.
• Custom Review Widgets: Handpicked, high-impact reviews right where customers need to see them.
• Review Filtering: Prioritizing text-based reviews for specific sections to highlight authentic customer feedback.

Watch how Bodymod scaled trust across multiple markets by turning real customer experiences into growth – something Jason and his team swear by 👇

The Impact

The results have been undeniable. By showcasing customer testimonials directly on their product pages, Bodymod has seen increased engagement and customer confidence. Their team, especially Jason Matthews (Customer Service Manager) and Goran Belovinov (Marketing), have praised EmbedSocial not just for the technology but for the ongoing support and responsiveness that set the platform apart from competitors.

“EmbedSocial was the fastest to respond when we were evaluating platforms—and that level of support hasn’t changed. The personal touch in customer service makes all the difference,” says Jason. “The ability to curate and display our best reviews has been a game-changer.”

Jason Matthews

Customer Success Manager at Bodymod

What’s next?

With AI translations now fully in place, Bodymod is looking ahead. Their development team in Romania is already exploring new ways to weave social proof into their site—leveraging EmbedSocial to boost SEO and drive even more conversions.

For any e-commerce brand selling across multiple markets, the takeaway is clear: great products get you in the game, but real customer experiences build the trust that keeps people coming back.