Export Threads sentiment analysis into Google Sheets

What does it do?

Connect EmbedSocial with Google Sheets and Claude to create an agent that analyzes Threads mentions from your connected sources and exports the results into a spreadsheet. Instead of reading every mention manually, the agent groups posts by sentiment, theme, topic, and urgency, then creates a clean Google Sheets report your team can review.

Useful for

• Running Threads sentiment analysis: see whether brand mentions are positive, negative, neutral, or mixed.
• Finding recurring audience themes: group repeated questions, complaints, praise, and product comments.
• Creating shareable listening reports: export structured insights into Google Sheets for marketing, support, or leadership teams.

How to set up

1. 1

   Create your EmbedSocial account

   Sign up for a free EmbedSocial trial to connect your social sources and turn on the MCP.

   Start free trial
2. 2

   Connect your Threads sources in EmbedSocial

   Add the Threads accounts, mentions, keywords, or widgets you want the agent to analyze.

3. 3

   Create a widget with your Threads content

   Use a widget that collects the posts the agent should read.

4. 4

   Connect Google Sheets in your AI tool

   Make sure your AI environment can create or update a Google Sheet.

5. 5

   Set up the EmbedSocial MCP in Claude

   Paste the MCP URL into Claude and authorize access with your EmbedSocial account.

6. 6

   Run the prompt

   Ask Claude to analyze Threads mentions and export the sentiment report into Google Sheets.

Real-world use case

Imagine you manage social listening for a brand that gets regular Threads mentions. Instead of reading each post manually and trying to summarize sentiment by hand, you ask Claude:

The prompt

Using the EmbedSocial MCP, pull Threads mentions from [widget] for the last 30 days. Analyze sentiment as positive, negative, or neutral, group recurring themes, quote one example post for each theme, and export the results into a Google Sheet.

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Open in

Claude reviews the Threads content available in EmbedSocial, groups mentions by sentiment and topic, then creates a spreadsheet with clear columns for post text, author, sentiment, theme, urgency, and recommended action.