Track LinkedIn Mentions in Google Sheets

What does it do?

Connect EmbedSocial with Claude and Google Sheets to create an agent that pulls LinkedIn posts mentioning your company page and logs them in a spreadsheet. The agent records the author, date, post text, link, sentiment, and theme for each mention, then adds a summary tab with weekly volume and sentiment trends.

Useful for

• Building a searchable mention history: collected mentions in one sheet you can filter, sort, and share;
• Tracking brand perception over time: see how mention volume and sentiment change week by week;
• Spotting recurring topics: find out what people mention your company for most often.

How to track LinkedIn Mentions in Google Sheets

1. Create your EmbedSocial account. Sign up for a free EmbedSocial trial to connect LinkedIn and turn on the MCP.
2. Connect your LinkedIn company page and add mentions as a source. EmbedSocial will collect posts that mention your page.
3. Let the widget collect posts. Give it a few days to pull in mentions.
4. Connect Google Sheets in your AI tool. Enable the separate Google Sheets connector in Claude on the web or Claude Desktop to create and edit spreadsheets. Google Drive alone does not provide these editing tools. Authenticate with a Google account that can access the target sheet. Team and Enterprise owners must enable connectors for their organization.
5. Set up the EmbedSocial MCP in Claude. Paste the MCP URL into Claude and authorize access with your EmbedSocial account. Use a Claude environment that supports the connected tools required below.
6. Run the prompt. Ask your AI tool to log the mentions in Google Sheets. Run it weekly to keep the sheet up to date.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts. LinkedIn tracking covers the connected company Page and its collected mentions only. It does not cover personal profiles or LinkedIn-wide keyword searches. Recurring runs require scheduled tasks on a paid Claude plan and access to all required connectors. Tasks using only remote connectors can run remotely; tasks requiring local files or apps run locally. Availability and organization settings vary. Test the workflow manually before scheduling it.

Your AI tool pulls the mentions, tags each one, and builds a tracker your team can filter and share.

Prefer to build this into your own app instead of running it from a prompt? The same posts, mentions, reviews and widget analytics are available through the social media API.