Rank Threads brand advocates in Google Sheets
Use EmbedSocial's Threads brand advocate agent to identify people who repeatedly mention your brand, get engagement, and may be worth adding to your outreach list.
ThreadsClaudeGoogle SheetsOne connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude and Google Sheets to create an agent that reviews Threads mentions and ranks authors by post count, engagement, sentiment, and brand fit. Instead of looking only at follower counts, the agent helps you find advocates based on real mentions and actual interaction with your brand.
Useful for
- Finding Threads brand advocates: surface people already talking about your brand.
- Building outreach lists: rank creators, customers, and community members in Google Sheets.
- Prioritizing partnership opportunities: focus on people with repeated positive mentions and useful engagement.
How to set up
- 1
Create your EmbedSocial account
Sign up for a free EmbedSocial trial to connect your social sources and turn on the MCP.
Start free trial - 2
Connect your Threads sources in EmbedSocial
Add brand mentions, hashtags, keywords, or account sources.
- 3
Create a widget with your Threads mentions
Use a widget that collects the posts the agent should review.
- 4
Connect Google Sheets in your AI tool
Make sure your AI environment can create or update a spreadsheet.
- 5
Set up the EmbedSocial MCP in Claude
Paste the MCP URL into Claude and authorize access with your EmbedSocial account.
- 6
Run the prompt
Ask Claude to rank authors and export the advocate list into Google Sheets.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Real-world use case
Imagine your brand gets regular mentions on Threads and you want to find the people worth engaging with first. Instead of scrolling through posts one by one, you ask Claude:
Using the EmbedSocial MCP, pull Threads mentions from [widget] and aggregate them by author. Rank the top brand advocates by post count, average engagement, sentiment, and brand fit. Export the results into Google Sheets with columns for author, profile link, post count, engagement, sentiment, example post, and suggested outreach angle.
Claude reviews your Threads mentions, groups posts by author, and creates a ranked spreadsheet your social or partnerships team can use.
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Put your social content to work from any AI tool
EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.