Rank TikTok Brand Advocates in Google Sheets
Use EmbedSocial’s TikTok brand advocate agent to find the creators who already mention your brand and rank them by impact.
One connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude or ChatGPT and Google Drive to create an agent that pulls TikTok videos that mention your brand and groups them by creator. The agent ranks each creator by number of mentions, total engagement, average engagement per video, posting consistency, and sentiment. It sorts creators into advocate tiers and exports the ranked list into a spreadsheet.
Useful for
- Building an influencer shortlist from real fans: creators who already mention you without being paid;
- Separating loyal advocates from one-time posts: posting consistency shows who keeps coming back;
- Filtering for positive voices: AI sentiment scoring shows which creators talk about you positively.
How to rank TikTok Brand Advocates in Google Sheets
- Create your EmbedSocial account. Sign up for a free EmbedSocial trial to connect TikTok tracking and turn on the MCP.
- Add TikTok mentions as a source. Track videos where creators mention your brand’s TikTok account.
- Let the widget collect videos. Give it at least a few weeks so repeat creators show up in the data.
- Connect Google Drive in your AI tool. Make sure your AI environment can create or update a spreadsheet.
- Set up the EmbedSocial MCP in Claude or ChatGPT. Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.
- Run the prompt. Ask your AI tool to rank your brand advocates and export the results into Google Sheets.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts. TikTok mention tracking is available on the Pro Plus plan. Always ask creators for permission before you reuse their videos.
Real-world use case
Imagine you’re planning a creator program and want to start with people who already talk about your brand. Instead of digging through hundreds of TikToks to find repeat posters, you ask Claude or ChatGPT:
Using the EmbedSocial MCP, pull TikTok mention videos from [widget] for the last [90] days. Group the videos by creator and rank each creator by number of mentions, total engagement, average engagement per video, number of active weeks, and average sentiment. Sort them into three tiers: top advocates, rising advocates, and one-time posters. Export the results into Google Sheets with a ranked advocates tab, a top videos tab with links, and a raw data tab.
Your AI tool groups the mentions by creator, scores each one, and builds a ranked advocate list ready for your outreach or partnerships team.
Prefer to build this into your own app instead of running it from a prompt? The same posts, mentions, reviews and widget analytics are available through the social media API.
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