Send new Google Reviews to Clay for enrichment
Use EmbedSocial's reviewer enrichment agent to find out which of your happy customers might also be B2B opportunities.
One connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude or ChatGPT and Clay to create an agent that pulls new reviewers along with their review text and source, then sends them to Clay to enrich and flag any reviewers tied to a company. Instead of manually researching each reviewer, the agent surfaces potential B2B leads hiding in your review activity.
Useful for
- Surfacing hidden B2B opportunities: find reviewers connected to companies you might want to sell to;
- Automating reviewer research: skip manually looking up who's behind each review;
- Turning happy customers into leads: build on existing goodwill rather than starting cold.
How to send new Google Reviews to Clay for enrichment
- Create your EmbedSocial account. Sign up for a free EmbedSocial trial to connect your Google Reviews source and turn on the MCP.
- Confirm your Google Reviews source is active. Make sure new reviewers are being tracked.
- Connect Clay in your AI tool. Make sure your AI environment can send data to a Clay table for enrichment.
- Set up the EmbedSocial MCP in Claude or ChatGPT. Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.
- Run the prompt. Ask your AI tool to pull new reviewers and send them to Clay for enrichment.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Real-world use case
Imagine some of your Google reviewers might actually be decision-makers at companies you'd want as customers. Instead of researching each reviewer manually, you ask Claude or ChatGPT:
Using the EmbedSocial MCP, pull new reviewers from the last 14 days and send name, review text, and source to Clay to enrich and flag any tied to a company.
Your AI tool pulls the new reviewers and sends them to Clay, which returns the list enriched and flagged for any company ties.
Prefer to build this into your own app instead of running it from a prompt? The same posts, mentions, reviews and widget analytics are available through the social media API.
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Put your social content to work from any AI tool
EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.