Turn Threads audience topics into a content calendar

What does it do?

Connect EmbedSocial with Claude and Google Sheets to create an agent that reviews Threads posts, identifies recurring audience topics, and turns them into post ideas. The agent looks for questions, complaints, trending themes, strong opinions, and repeated phrases, then organizes them into a calendar your social team can use.

Useful for

• Finding Threads content ideas: turn real audience conversations into post topics.
• Planning a content calendar: organize topics into a weekly or monthly posting plan.
• Creating audience-led content: base your posts on what people already discuss, ask, and react to.

How to set up

1. 1

   Create your EmbedSocial account

   Sign up for a free EmbedSocial trial to connect your social sources and turn on the MCP.

   Start free trial
2. 2

   Connect your Threads sources in EmbedSocial

   Add the Threads keywords, mentions, accounts, or widgets you want to monitor.

3. 3

   Create a widget with your Threads content

   Use a widget that collects the posts the agent should analyze.

4. 4

   Connect Google Sheets in your AI tool

   Make sure your AI environment can create or update a Google Sheet.

5. 5

   Set up the EmbedSocial MCP in Claude

   Paste the MCP URL into Claude and authorize access with your EmbedSocial account.

6. 6

   Run the prompt

   Ask Claude to identify audience topics and turn them into a content calendar.

Real-world use case

Imagine you are planning next month's Threads content and want to base it on real audience conversations. Instead of guessing what to post, you ask Claude:

The prompt

Using the EmbedSocial MCP, pull the highest-engagement Threads posts from [widget] for [niche/keyword]. Identify recurring audience topics, questions, complaints, and formats that are working. Turn them into a 4-week content calendar in Google Sheets with post ideas, angles, hooks, and suggested posting dates.

Copy

Open in

Claude reviews your connected Threads content, finds repeated themes and high-performing formats, then creates a calendar your team can edit, approve, and publish from.