NewAnnouncing EmbedSocial MCP: connect your data to any AI tool
EmbedSocial Automations

15+ social media automation workflows
for your UGC and reviews

Most social media automation tools automate posting. EmbedSocial automates what happens with the social content, UGC, and reviews you already have: collect it, display it, monitor it, and report on it, through AI agents in Claude, ChatGPT, and any MCP tool.

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Nick Poggi, TrovaTripRyan HazlewoodZanna Ollove, Boston CollegeBrooks Hitzfield, Seven Sons

Loved by 400,000+ big and small brands. World-famous and local

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See it in action

From a prompt to a published widget

Watch EmbedSocial turn a request into a ready-to-embed widget.

Workflow library

Browse social media automation workflows

Browse 15+ social media automation workflows you can run from a prompt. Pick a category, copy the prompt into your AI tool, and it runs on your live EmbedSocial data.

Content
EmbedSocial InstagramGoogle Sheets

Track Instagram product mentions in Google Sheets

Find Instagram media in my EmbedSocial feeds mentioning [product keyword] from the last 30 days. Add the post URL, creator, date, caption summary, sentiment, and recommended action to a Google Sheet.

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Lead generation
EmbedSocial YouTubeGoogle Sheets

Find YouTube creators by keyword and add them to Google Sheets

Using the EmbedSocial MCP, pull YouTube media from my keyword-tracking source for [keywords]. Extract each creator's channel name, video title, URL and view count, then write them as rows to a "YouTube creators" tab in my Google Sheet.

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Content
EmbedSocial TikTokSlack

Send TikTok mentions UGC to Slack

Using the EmbedSocial MCP, fetch TikTok hashtag media for [#hashtag] from the last 7 days. Rank by engagement, pick the top 5, and post them with links to #marketing in Slack.

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Conversion
EmbedSocial InstagramCanva

Turn Instagram hashtags into Canva ads

Using the EmbedSocial MCP, get my Instagram mention media. Filter to photos and videos, then create Canva ad variations from the top 5 assets.

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Content
EmbedSocial XGoogle Sheets

Track X (Twitter) keyword mentions and log them to Google Sheets

Using the EmbedSocial MCP, pull X posts matching [keywords] for the last 30 days and log author, post text, URL and engagement to an "X mentions" tab in my Google Sheet.

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Content
EmbedSocial ThreadsGoogle Sheets

Threads MCP alternative: get posts by keyword into Google Sheets

Using the EmbedSocial MCP, fetch Threads media matching [keyword] from the last 30 days and log the author, post text, URL and date to a "Threads posts" tab in my Google Sheet.

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Content
EmbedSocial InstagramWebflow

Sync your Instagram feed to a Webflow website

Using the EmbedSocial MCP and the Webflow connector, list my Instagram feed widgets, confirm the latest media in each, and update the embed on my Webflow site so it shows my newest posts.

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Conversion
EmbedSocial YouTubeGamma

Find YouTube video testimonials by keyword and build a Gamma deck

Using the EmbedSocial MCP, find YouTube media matching [product/keyword] that read as testimonials, pull the strongest 8, and build a Gamma deck with one quote or video per slide.

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Conversion
EmbedSocial TikTokCanva

Turn top TikTok UGC videos into Canva ad creatives

Using the EmbedSocial MCP, pull the highest-engagement TikTok UGC videos for [hashtag/keyword] and generate 3 Canva ad creative variations from each.

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Conversion
EmbedSocial Instagram

Rank Instagram UGC by conversion from the website for retargeting ads

Using the EmbedSocial MCP, rank my Instagram UGC by website widget engagement (post clicks and CTA clicks) for the last 30 days and give me the top 10 to use as retargeting ad creative.

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Content
EmbedSocial

Export stale widgets into a content refresh list

Using the EmbedSocial MCP, list my widgets and count media added in the last 14 days; flag any widget with fewer than 5 new items so I can refresh it.

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Analytics
EmbedSocial Slack

Send weekly social proof report to Slack

Using the EmbedSocial MCP, pull last-7-days widget analytics (post clicks, lightbox opens, CTA clicks), identify top movers, and post a weekly social proof report to #growth in Slack.

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Analytics
EmbedSocial Google Sheets

Log widget engagement metrics to Google Sheets

Using the EmbedSocial MCP, pull widget analytics for the last 30 days and append a dated row per widget (post clicks, icon clicks, lightbox opens, CTA clicks) to my "Widget metrics" Google Sheet.

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Analytics
EmbedSocial GoogleSlack

Send low-rated Google reviews to Slack

Using the EmbedSocial MCP, find low-rated Google reviews and send each review with a short summary to Slack [choose channel]. Check this widget [widget name].

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Analytics
EmbedSocial GoogleClaude

Analyze Google reviews with review sentiment analysis in Claude

Using the EmbedSocial MCP, pull recent Google reviews from [widget] and analyze sentiment, recurring themes, complaints, praise, and recommended actions.

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Analytics
EmbedSocial ThreadsClaude

Analyze Threads mentions with Claude

Using the EmbedSocial MCP, pull Threads mentions from [widget] and summarize topics, sentiment, standout posts, and recommended responses.

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Ecommerce
EmbedSocial InstagramTikTokShopify

Match Instagram & TikTok UGC to Shopify product pages

Using the EmbedSocial MCP, find Instagram and TikTok UGC mentioning [product], and map each asset to the matching Shopify product page for shoppable UGC.

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Ecommerce
EmbedSocial InstagramTikTokYouTubeShopify

Gather fresh product UGC across networks before a launch

Using the EmbedSocial MCP, pull the most recent UGC across Instagram, TikTok and YouTube mentioning [product] from the last 14 days and list assets ready to feature on the Shopify launch page.

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Ecommerce
EmbedSocial GoogleKlaviyo

Add Google reviews and UGC to Klaviyo email and SMS flows

Using the EmbedSocial MCP, pull top recent reviews and UGC for [product] and suggest which to place in my Klaviyo welcome and abandoned-cart flows.

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Lead generation
EmbedSocial InstagramTikTokClay

Find creators from Instagram & TikTok mentions and enrich them in Clay

Using the EmbedSocial MCP, pull creators from Instagram and TikTok mentions and hashtags for [keyword], dedupe by handle, and send the list to Clay to enrich with contact info for outreach.

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Conversion
EmbedSocial GoogleCanva

Turn Google reviews into Instagram posts

Using the EmbedSocial MCP, pull my latest 5-star Google reviews, then design 5 branded social media post graphics from them in Canva, one review quote per post.

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Content
EmbedSocial ClaudeGoogle

Build customer case studies with Claude and Google

Using the EmbedSocial MCP, pull strong reviews from [widget] and draft short customer case study outlines with challenge, result, quote, and suggested angle. Then, transfer those case studies to a Google Doc.

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Content
EmbedSocial Buffer

Repost your best brand mentions with Buffer

Using the EmbedSocial MCP, pull my top brand mentions and UGC from the last 7 days, draft a short caption for each, and schedule the best as reposts in Buffer.

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One connection, every source

Everything your social media automation can reach

From a single connection, your automations reach every feed, review source, and widget in your EmbedSocial account.

Social media feeds

Reach Instagram, TikTok, YouTube, X, Threads, Facebook, and more from one place.

UGC and mentions

Pull hashtag posts, mentions, and creator content by keyword across networks.

Reviews and testimonials

Collect and filter reviews from Google, Facebook, Trustpilot, and more.

Widgets and walls

Build feeds, social walls, galleries, and shoppable widgets from a prompt.

Social listening

Track brand mentions, keywords, and themes across the channels you monitor.

Widget analytics

Read clicks, lightbox opens, and CTA clicks for any widget on your site.

Get started

Connect EmbedSocial for social media automation in a minute

Add the EmbedSocial MCP to your AI tool, then run any workflow above. Pick your tool and follow the exact steps.

  1. Open the Add custom connector page in Claude

    This opens the "Add custom connector" dialog in Claude.

    Open in Claude

  2. Add the EmbedSocial MCP URL

    Name it EmbedSocial, paste the URL, and click Add.

    URL
    https://embedsocial.com/admin/mcp

  3. Connect and authorize

    Sign in with your EmbedSocial account to authorize access.

  4. Start prompting

    Build a widget with our latest 5-star Google reviews.

Social media automation FAQ

What you need to know about automating your social content with EmbedSocial.

What is social media automation?
Social media automation uses software to handle repetitive social media tasks for you instead of doing them by hand. Most tools automate posting and scheduling. EmbedSocial automates the other side: collecting, displaying, monitoring, and reporting on the social content, UGC, and reviews you already have.
Is social media automation just scheduling posts?
No. Scheduling is one type of social media automation, and it is the one most tools focus on. EmbedSocial does not post or schedule. It automates what happens with your existing content: pulling UGC by keyword, building widgets, tracking mentions, and reporting on widget engagement, all from a prompt.
What can I automate with EmbedSocial?
You can collect UGC and mentions by keyword or hashtag, build feeds and social walls, match UGC to product pages, turn reviews into social posts in Canva, send reviews into email flows, queue reposts into a publishing tool like Buffer, monitor brand mentions, and report on widget analytics. Browse the workflow library above for examples you can run today.
Does EmbedSocial post or schedule content for me?
EmbedSocial works with the content already in your feeds, UGC, and review sources, so you can display it, monitor it, and report on it. For reposting, the AI agent hands the content to your own publishing tool, like Buffer, to schedule.
What is the difference between social media automation tools and a social media aggregator?
Social media automation tools run a task for you. A social media aggregator pulls all your networks into one place. EmbedSocial is both: one connection aggregates every network you track, and the AI agents automate what you do with that content.
Which AI tools does it work with?
Any tool that supports MCP, including Claude, ChatGPT, Cursor, and Claude Code. Pick your tool in the Get started section above for the exact setup steps.
Do I need to code to automate social media with EmbedSocial?
No. For Claude and ChatGPT you paste a URL and sign in. Developer tools like Cursor and Claude Code use a short config you can copy from this page. Every workflow then runs from a plain-language prompt.
Can it do AI social media automation like brand monitoring?
Yes. Set up an EmbedSocial feed with your platforms, hashtags, and keywords, and the AI agents read that live feed to surface mentions, themes, and spikes whenever you ask. That is AI social media automation for listening and reporting, not posting.
EmbedSocial Automations

Put your social content to work from any AI tool

EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.

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