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EmbedSocial Automations

50+ social media automation workflows
for your UGC and reviews

Most social media automation tools automate posting. EmbedSocial automates what happens with the social content, UGC, and reviews you already have: collect it, display it, monitor it, and report on it, through AI agents in Claude, ChatGPT, and any MCP tool.

Nick Poggi, TrovaTripRyan HazlewoodZanna Ollove, Boston CollegeBrooks Hitzfield, Seven Sons

Loved by 400,000+ big and small brands. World-famous and local

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See it in action

From a prompt to a published widget

Watch EmbedSocial turn a request into a ready-to-embed widget.

Workflow library

Browse social media automation workflows

Browse 50+ social media automation workflows you can run from a prompt. Pick a category, copy the prompt into your AI tool, and it runs on your live EmbedSocial data.

Content
EmbedSocial InstagramGoogle Sheets

Automate Instagram product mention tracking in Google Sheets

Find Instagram media in my EmbedSocial feeds mentioning [product keyword] from the last 30 days. Add the post URL, creator, date, caption summary, sentiment, and recommended action to a Google Sheet.

Open inClaudeChatGPT
Lead generation
EmbedSocial YouTubeGoogle Sheets

Extract YouTube creators by hashtag into Google Sheets

Using the EmbedSocial MCP, pull YouTube media from my #Hashtag source for [#hashtag]. Extract each creator's channel name, video title, URL, and view count, then write them as rows to a new tab called "YouTube creators" in my Google Sheet.

Open inClaudeChatGPT
Content
EmbedSocial TikTokSlack

Send TikTok mentions UGC to Slack

Using the EmbedSocial MCP, fetch TikTok hashtag media for [#hashtag] from the last 7 days. Rank by engagement, pick the top 5, and post them with links to #marketing in Slack.

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Conversion
EmbedSocial InstagramCanva

Turn Instagram hashtags into Canva ads

Using the EmbedSocial MCP, get my Instagram mention media. Filter to photos and videos, then create Canva ad variations from the top 5 assets.

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Content
EmbedSocial

Export stale widgets into a content refresh list

Using the EmbedSocial MCP, list my widgets and count media added in the last 14 days; flag any widget with fewer than 5 new items so I can refresh it.

Open inClaudeChatGPT
Content
EmbedSocial ClaudeGoogle

Build customer case studies with Claude and Google

Using the EmbedSocial MCP, pull strong reviews from [source] and draft short customer case study outlines with challenge, result, quote, and suggested angle. Then, transfer those case studies to a Google Doc.

Open inClaudeChatGPT
Content
EmbedSocial XGoogle Sheets

Log X keyword mentions into Google Sheets

Using the EmbedSocial MCP, pull X posts matching the keywords [X, Y] for the last 30 days and log author, post text, URL, and engagement to an "X mentions" tab in my Google Sheet.

Open inClaudeChatGPT
Conversion
EmbedSocial GoogleCanva

Turn Google reviews into Instagram posts

Using the EmbedSocial MCP, pull my latest 5-star Google reviews, then design 5 branded social media post graphics from them in Canva, one review quote per post.

Open inClaudeChatGPT
Conversion
EmbedSocial Google Google Slides

Build weekly Google Reviews marketing decks

Using the EmbedSocial MCP, pull this week's Google Reviews and select the strongest ones by rating and content. Create a Google Slides deck with one review per slide, including reviewer name, rating, and quote.

Open inClaudeChatGPT
Conversion
EmbedSocial YouTube Gamma

Find YouTube video testimonials by hashtags and build a Gamma deck

Using the EmbedSocial MCP, find YouTube media matching [product/hashtag] that read as testimonials, pull the strongest 8, and build a Gamma deck with one quote or video per slide.

Open inClaudeChatGPT
Conversion
EmbedSocial TikTokCanva

Turn top TikTok UGC videos into Canva ad creatives

Using the EmbedSocial MCP, pull the highest-engagement TikTok UGC videos for [hashtag/keyword] and generate 3 Canva ad creative variations from each.

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Content
EmbedSocial ThreadsGoogle Sheets

Threads MCP alternative: get posts by keyword into Google Sheets

Using the EmbedSocial MCP, fetch Threads media matching [keyword] from the last 30 days and log the author, post text, URL and date to a "Threads posts" tab in my Google Sheet.

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Analytics
EmbedSocial InstagramGoogle Sheets

Compare Instagram competitor hashtags in Google Sheets

Using the EmbedSocial MCP, pull Instagram posts from [source] tracking #[brand one] and #[brand two]. Calculate share of voice, track daily post volume for each hashtag, break down sentiment as positive, negative, neutral, or sarcastic for each brand, group posts into recurring conversation themes, and list the top related hashtags for each brand. Export the results into Google Sheets with a raw data tab and a summary dashboard.

Open inClaudeChatGPT
Analytics
EmbedSocial Instagram Google Slides

Build an Instagram competitor comparison report in Google Slides

Using the EmbedSocial MCP, pull Instagram posts from [source] tracking #[brand one] and #[brand two]. Calculate share of voice, daily volume trend, sentiment breakdown, main conversation themes, and top related hashtags for each brand. Export the output as a Google Slides presentation with slide titles and short slide copy, including a methodology slide and suggested next steps.

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Analytics
EmbedSocial Slack

Send weekly social proof report to Slack

Using the EmbedSocial MCP, pull last-7-days widget analytics (post clicks, lightbox opens, CTA clicks), identify top movers, and post a weekly social proof report to #growth in Slack.

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Analytics
EmbedSocial GoogleSlack

Send low-rated Google reviews to Slack

Using the EmbedSocial MCP, find low-rated Google reviews and send each review with a short summary to Slack [choose channel]. Check this widget [widget name].

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Analytics
EmbedSocial GoogleClaude

Analyze Google reviews with review sentiment analysis in Claude

Using the EmbedSocial MCP, pull recent Google reviews from [source] and analyze sentiment, recurring themes, complaints, praise, and recommended actions.

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Analytics
EmbedSocial GoogleClaude

Build monthly Google Reviews executive reports

Using the EmbedSocial MCP, pull all Google Reviews from the last calendar month, plus the month before it as a baseline, for [business/location]. Summarize average rating, review volume, rating trend versus the month before, top praise themes, top complaint themes, and recommended actions. Create a formatted executive report in Google Docs with clear headings and a short summary at the top.

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Analytics
EmbedSocial GoogleGoogle Sheets

Track review trends in Google Sheets

Using the EmbedSocial MCP, export reviews and daily rating averages for the last 90 days into a "Review trends" tab in my Google Sheet. Append only the dates that are not already in the tab and leave existing rows in place, so the tab keeps its full history each time this runs.

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Analytics
EmbedSocial ThreadsClaude

Analyze Threads mentions with Claude

Using the EmbedSocial MCP, pull Threads mentions from [source] and summarize topics, sentiment, standout posts, and recommended responses.

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Analytics
EmbedSocial Google Sheets

Export widget engagement metrics into Google Sheets

Using the EmbedSocial MCP, pull media and engagement metrics: post clicks, icon clicks, lightbox opens, and CTA clicks, for my widget [widget] over the last 90 days. Export the results into Google Sheets with one row per day and clear column headers.

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Ecommerce
EmbedSocial InstagramTikTokShopify

Match Instagram & TikTok UGC to Shopify product pages

Using the EmbedSocial MCP, find Instagram and TikTok UGC mentioning [product], and map each asset to the matching Shopify product page for shoppable UGC.

Open inClaudeChatGPT
Ecommerce
EmbedSocial InstagramTikTokYouTubeShopify

Gather fresh product UGC across networks before a launch

Using the EmbedSocial MCP, pull the most recent UGC across Instagram, TikTok and YouTube mentioning [product] from the last 14 days and list assets ready to feature on the Shopify launch page.

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Ecommerce
EmbedSocial Google Klaviyo

Add Google reviews and UGC to Klaviyo email and SMS flows

Using the EmbedSocial MCP, pull top recent reviews and UGC for [product] and suggest which to place in my Klaviyo welcome and abandoned-cart flows.

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Lead generation
EmbedSocial InstagramTikTok Clay

Find creators from Instagram & TikTok mentions and enrich them in Clay

Using the EmbedSocial MCP, pull creators from Instagram and TikTok mentions and hashtags for [keyword], dedupe by handle, and send the list to Clay to enrich with contact info for outreach.

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Conversion
EmbedSocial Instagram

Export ranked Instagram UGC into a retargeting shortlist

Using the EmbedSocial MCP, rank my Instagram UGC by website widget engagement (post clicks and CTA clicks) for the last 30 days and give me the top 10 to use as retargeting ad creative.

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Content
EmbedSocial Instagram Webflow

Sync your Instagram feed to a Webflow website

Using the EmbedSocial MCP and the Webflow connector, list my Instagram feed widgets, confirm the latest media in each, and update the embed on my Webflow site so it shows my newest posts.

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Content
EmbedSocial Buffer

Repost your best brand mentions with Buffer

Using the EmbedSocial MCP, pull my top brand mentions and UGC from the last 7 days, draft a short caption for each, and schedule the best as reposts in Buffer.

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Analytics
EmbedSocial ThreadsGoogle Sheets

Export Threads sentiment analysis into Google Sheets

Using the EmbedSocial MCP, pull Threads mentions from [source] for the last 30 days. Analyze sentiment as positive, negative, or neutral, group recurring themes, quote one example post for each theme, and export the results into a Google Sheet.

Open inClaudeChatGPT
Content
EmbedSocial ThreadsGoogle Sheets

Turn Threads audience topics into a content calendar

Using the EmbedSocial MCP, pull the highest-engagement Threads posts from [source] for [niche/keyword]. Identify recurring audience topics, questions, complaints, and formats that are working. Turn them into a 4-week content calendar in Google Sheets with post ideas, angles, hooks, and suggested posting dates.

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Lead generation
EmbedSocial ThreadsClaude

Find sales leads from Threads conversations

Using the EmbedSocial MCP, review Threads posts from [source] and find posts with buying intent. Look for people asking for recommendations, comparing tools, complaining about competitors, or describing a problem our product can solve. For each opportunity, include the post text, author, why it is a lead, and a friendly reply suggestion.

Open inClaudeChatGPT
Analytics
EmbedSocial ThreadsClaude

Compare Threads competitor mentions with Claude

Using the EmbedSocial MCP, compare Threads posts mentioning [my brand] and [competitor] from [widget/source]. Compare mention volume, sentiment, recurring praise, recurring complaints, and standout posts. Summarize the results in a table and give me 3 positioning takeaways.

Open inClaudeChatGPT
Lead generation
EmbedSocial ThreadsGoogle Sheets

Rank Threads brand advocates in Google Sheets

Using the EmbedSocial MCP, pull Threads mentions from [source] and aggregate them by author. Rank the top brand advocates by post count, average engagement, sentiment, and brand fit. Export the results into Google Sheets with columns for author, profile link, post count, engagement, sentiment, example post, and suggested outreach angle.

Open inClaudeChatGPT
Analytics
EmbedSocial ThreadsSlack

Send negative Threads mentions to Slack

Using the EmbedSocial MCP, scan today's Threads mentions from [source]. Find negative posts or complaints that need attention. For each flagged post, include severity, reason, suggested response, and post link. Send the summary to Slack channel [channel].

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Analytics
EmbedSocial Threads Gamma

Build monthly Threads listening reports in Gamma

Using the EmbedSocial MCP, pull this month's Threads posts from [source]. Create a monthly listening report with mention volume, sentiment breakdown, top posts, recurring themes, risks, opportunities, and recommendations for next month. Format the output as a Gamma-ready report outline with slide titles and short slide copy.

Open inClaudeChatGPT
Analytics
EmbedSocial InstagramGoogle Sheets

Export Instagram product feedback into Google Sheets

Using the EmbedSocial MCP, pull Instagram mentions and UGC posts from [source]. Extract product feedback, complaints, feature requests, recurring questions, and praise. Group the feedback by theme, count how often each theme appears, include example posts, and export the results into Google Sheets.

Open inClaudeChatGPT
Lead generation
EmbedSocial InstagramGoogle Sheets

Rank Instagram brand advocates in Google Sheets

Using the EmbedSocial MCP, pull Instagram mentions from [source] and aggregate posts by author. Rank the top brand advocates by post count, engagement, content quality, sentiment, and brand fit. Export the results into Google Sheets with columns for handle, profile link, post count, engagement, example post, and suggested outreach angle.

Open inClaudeChatGPT
Analytics
EmbedSocial TikTokGoogle Sheets

Export TikTok campaign sentiment into Google Sheets

Using the EmbedSocial MCP, pull TikTok campaign posts from [source] for [campaign hashtag]. Analyze sentiment as positive, negative, or neutral, identify recurring reactions, highlight the top 10 posts by engagement, and export the results into Google Sheets.

Open inClaudeChatGPT
Analytics
EmbedSocial TikTokGoogle Sheets

Analyze TikTok mentions by market in Google Sheets

Using the EmbedSocial MCP, pull TikTok mentions from [source]. Analyze the posts by market or language where possible. For each market, summarize mention volume, sentiment, top themes, top posts, and recommended actions. Export the results into Google Sheets.

Open inClaudeChatGPT
Analytics
EmbedSocial Instagram Gamma

Build monthly Instagram listening reports in Gamma

Using the EmbedSocial MCP, pull this month's Instagram mentions and UGC posts from [source]. Create a monthly Instagram listening report with mention volume, top posts, sentiment, recurring themes, product feedback, campaign highlights, and recommendations. Format the output as a Gamma-ready report outline with slide titles and short slide copy.

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Lead generation
EmbedSocial Instagram HubSpot

Turn Instagram mentions into HubSpot leads

Create a HubSpot lead whenever someone on Instagram asks for product recommendations matching what we offer.

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Analytics
EmbedSocial Google Notion

Create customer success reports in Notion AI

Using the EmbedSocial MCP, pull this week's reviews and rating average, then save a summary with highlights and concerns to my Notion workspace.

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Content
EmbedSocial Google DeepL

Translate Google Reviews with DeepL

Translate all new German Google Reviews into English automatically.

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Analytics
EmbedSocial Google Airtable

Sync Google Reviews with Airtable

Using the EmbedSocial MCP, sync new reviews from [widget] into my Airtable base with reviewer, rating, date, and text.

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Conversion
EmbedSocial Google Figma

Generate sales testimonials in Figma

Using the EmbedSocial MCP, pull my top 8 highest-rated reviews and map them into my Figma testimonial template slots.

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Lead generation
EmbedSocial YouTube Clay

Find YouTube creators with Clay MCP

Find YouTube creators talking about AI website builders and enrich them in Clay.

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Analytics
EmbedSocial Search Console

Match UGC placements to Google Search Console pages

Using the EmbedSocial MCP, list the pages and widgets with review or UGC placements, then compare against Google Search Console impressions and CTR to find pages where social proof lifts SEO.

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Analytics
EmbedSocial Amplitude

Compare widget CTA clicks against Amplitude funnels

Compare CTA clicks on product widgets with Amplitude conversion rates for the last 30 days.

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Conversion
EmbedSocial Google HubSpot

Generate review-based email campaigns in HubSpot

Using the EmbedSocial MCP, pull my best recent reviews and draft a HubSpot email campaign featuring the strongest customer quotes.

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Lead generation
EmbedSocial Google Clay

Send new Google Reviews to Clay for enrichment

Using the EmbedSocial MCP, pull new reviewers from the last 14 days and send name, review text, and source to Clay to enrich and flag any tied to a company.

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One connection, every source

Everything your social media automation can reach

From a single connection, your automations reach every feed, review source, and widget in your EmbedSocial account.

Social media feeds

Reach Instagram, TikTok, YouTube, X, Threads, Facebook, and more from one place.

UGC and mentions

Pull hashtag posts, mentions, and creator content by keyword across networks.

Reviews and testimonials

Collect and filter reviews from Google, Facebook, Trustpilot, and more.

Widgets and walls

Build feeds, social walls, galleries, and shoppable widgets from a prompt.

Social listening

Track brand mentions, keywords, and themes across the channels you monitor.

Widget analytics

Read clicks, lightbox opens, and CTA clicks for any widget on your site.

Get started

Connect EmbedSocial for social media automation in a minute

Add the EmbedSocial MCP to your AI tool, then run any workflow above. Pick your tool and follow the exact steps.

  1. Open the Add custom connector page in Claude

    This opens the "Add custom connector" dialog in Claude.

    Open in Claude
  2. Add the EmbedSocial MCP URL

    Name it EmbedSocial, paste the URL, and click Add.

    URL
    https://embedsocial.com/admin/mcp
  3. Connect and authorize

    Sign in with your EmbedSocial account to authorize access.

  4. Start prompting

    Build a widget with our latest 5-star Google reviews.

Social media automation FAQ

What you need to know about automating your social content with EmbedSocial.

What is social media automation?
Social media automation uses software to handle repetitive social media tasks for you instead of doing them by hand. Most tools automate posting and scheduling. EmbedSocial automates the other side: collecting, displaying, monitoring, and reporting on the social content, UGC, and reviews you already have.
Is social media automation just scheduling posts?
No. Scheduling is one type of social media automation, and it is the one most tools focus on. EmbedSocial does not post or schedule. It automates what happens with your existing content: pulling UGC by keyword, building widgets, tracking mentions, and reporting on widget engagement, all from a prompt.
What can I automate with EmbedSocial?
You can collect UGC and mentions by keyword or hashtag, build feeds and social walls, match UGC to product pages, turn reviews into social posts in Canva, send reviews into email flows, queue reposts into a publishing tool like Buffer, monitor brand mentions, and report on widget analytics. Browse the workflow library above for examples you can run today.
Does EmbedSocial post or schedule content for me?
EmbedSocial works with the content already in your feeds, UGC, and review sources, so you can display it, monitor it, and report on it. For reposting, the AI agent hands the content to your own publishing tool, like Buffer, to schedule.
What is the difference between social media automation tools and a social media aggregator?
Social media automation tools run a task for you. A social media aggregator pulls all your networks into one place. EmbedSocial is both: one connection aggregates every network you track, and the AI agents automate what you do with that content.
Which AI tools does it work with?
Any tool that supports MCP, including Claude, ChatGPT, Cursor, and Claude Code. Pick your tool in the Get started section above for the exact setup steps.
Do I need to code to automate social media with EmbedSocial?
No. For Claude and ChatGPT you paste a URL and sign in. Developer tools like Cursor and Claude Code use a short config you can copy from this page. Every workflow then runs from a plain-language prompt.
Can it do AI social media automation like brand monitoring?
Yes. Set up an EmbedSocial feed with your platforms, hashtags, and keywords, and the AI agents read that live feed to surface mentions, themes, and spikes whenever you ask. That is AI social media automation for listening and reporting, not posting.
EmbedSocial Automations

Put your social content to work from any AI tool

EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.