See your Instagram audience demographics by age and city with Claude
Age, gender, top cities and countries of the people who follow you, and of the people who actually engage.
One connection. Runs on the accounts you connect in InvisibleAPI.
What does it do?
Ask Claude for the audience demographics of a connected Instagram account: age, gender, top cities and countries of your followers and of the people who engage. Claude turns the raw numbers into a short read on who you are actually reaching.
Useful for
- Checking that your audience matches the customer you are writing for;
- Adding a "who" section to a client report, not only reach;
- Choosing which cities or languages to plan content for.
How to see your Instagram audience demographics by age and city with Claude
- Create your InvisibleAPI account. Sign up for InvisibleAPI and create the organization that will own your social accounts. It comes with a 7-day free trial.
- Connect your Instagram and X accounts. Connect the Instagram professional accounts (Business or Creator) and X accounts you want Claude to work with.
- Add the InvisibleAPI MCP to Claude. In Claude, open Customize, Connectors, Add custom connector, and paste https://api.invisibleapi.ai/mcp. Approve access for one organization; there is no API key to copy.
- Run the prompt. Paste the prompt below into Claude and let it run on the accounts you connected.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Real-world use case
Imagine you are planning next quarter and want to know who you are really talking to on Instagram. You ask Claude:
Using the InvisibleAPI MCP, get the follower demographics and the engaged audience demographics for [account name] for this month: age, gender, top cities and top countries. Summarize who follows us versus who actually engages, and tell me if anything should change in what we post.
Claude reads both sets and points out the gaps, for example followers who skew older than the people who engage. Meta only shares demographics for accounts with at least 100 followers, so a brand new account will come back empty.
See how an agency runs this alongside other prompts: How agencies use Claude and ChatGPT for Instagram.
InvisibleAPI is a separate product built by the EmbedSocial team, with its own pricing: $9 a month covers your first 2 connected accounts, each extra account is $5, and there is a 7-day free trial. Its MCP publishes to Instagram and X and reads Instagram account insights. To read what other people post about you, use the EmbedSocial Instagram MCP.
More InvisibleAPI automations
Compare Instagram Reels vs. feed reach in Google Sheets
Using the InvisibleAPI MCP, get Instagram account insights for [account] for the last 30 days. Request two separate reach breakdowns: one by media product type (Reels, feed posts, Stories), and one by follow type (followers vs. non-followers). Keep the breakdowns separate. Do not calculate non-follower reach per format. Export the results into Google Sheets with a raw data tab and a summary comparison with a recommendation on content mix.
Post to Instagram from Claude with InvisibleAPI
Using the InvisibleAPI MCP, publish this image to our Instagram account [account name] with the caption below. Image: [public JPEG link]. Caption: [caption]. Then check the publish job and tell me when it is live, or what went wrong.
Post to X (Twitter) from Claude with InvisibleAPI
Using the InvisibleAPI MCP, write an X post under 280 characters announcing [news], in the tone of our last announcement below, and show it to me first. Once I say yes, publish it to [X account] with this image: [public JPEG link]. Then confirm it is live.
Frequently asked questions
How do I see my Instagram audience demographics in Claude?
Why are my Instagram demographics empty?
Publish and report on Instagram and X from Claude
InvisibleAPI is built by the EmbedSocial team. Connect your accounts once, then publish posts and pull Instagram insights from a prompt.