Compare YouTube competitor hashtags in Google Sheets
Use EmbedSocial's YouTube competitor hashtag agent to see how your brand's hashtag stacks up against a competitor's on YouTube.
One connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude or ChatGPT and Google Drive to create an agent that pulls YouTube videos tracked under two competing brand hashtags and compares them side by side. The agent calculates video volume, total views, and engagement, and recurring themes for each hashtag, then exports the comparison into a spreadsheet.
Useful for
- Benchmarking video presence against a competitor: see who's generating more hashtag-tagged video content;
- Comparing engagement, not just volume: views and engagement per video, not just a raw post count;
- Spotting theme differences: see what topics each brand's hashtag is associated with.
How to set up
- 1
Create your EmbedSocial account
Sign up for a free EmbedSocial trial to connect your YouTube hashtag tracking and turn on the MCP.
Start free trial - 2
Create a widget with both brand hashtags
Add the two competing hashtags you want to compare, e.g. #brandone and #brandtwo.
- 3
Let the widget collect videos
Give it a few days to pull public YouTube videos using either hashtag.
- 4
Connect Google Drive in your AI tool
Make sure your AI environment can create or update a spreadsheet.
- 5
Set up the EmbedSocial MCP in Claude or ChatGPT
Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.
- 6
Run the prompt
Ask your AI tool to compare the two hashtags and export the results into Google Sheets.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Real-world use case
Imagine you want to know whether your brand or a competitor is generating more video buzz around a shared campaign hashtag. Instead of counting videos manually, you ask Claude or ChatGPT:
Using the EmbedSocial MCP, pull YouTube videos from [widget] tracking #[brand one] and #[brand two]. Calculate video volume, total views, total engagement, and main recurring themes for each hashtag. Export the results into Google Sheets with a raw data tab and a summary comparison.
Your AI tool pulls the tracked videos, calculates the comparison metrics, and creates a spreadsheet ready to share internally or with a client.
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