Build an Instagram competitor comparison report in Google Slides

What does it do?

Connect EmbedSocial with Claude or ChatGPT and Google Slides to create an agent that reviews Instagram posts tracked under two competing brand hashtags and builds a slide-ready comparison report. The agent covers share of voice, daily volume trends, sentiment breakdown, conversation themes, and related hashtags, then formats it all as a Google Slides-ready outline your team can present as-is.

Useful for

• Presenting competitive social listening findings: turn hashtag comparison data into client- or leadership-ready slides.
• Pitching or evaluating new business: package a quick competitive snapshot for prospects or internal stakeholders.
• Tracking share of voice over time: re-run the same report as more data accumulates for a fuller trend view.

How to set up

1. 1

   Create your EmbedSocial account

   Sign up for a free EmbedSocial trial to connect your Instagram sources and turn on the MCP.

   Start free trial
2. 2

   Add your Instagram sources

   Add the two competing brand hashtags you want to track (e.g. #brandone and #brandtwo) as Instagram sources in EmbedSocial.

3. 3

   Keep your two hashtag sources separate

   In EmbedSocial, keep the two brand hashtag sources in separate source groups so the agent can compare them cleanly.

4. 4

   Set up the EmbedSocial MCP in Claude or ChatGPT

   Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.

5. 5

   Connect Google Slides in your AI tool

   Make sure your AI environment can create or update a presentation.

6. 6

   Run the prompt

   Ask your AI tool to build the comparison report and export it into Google Slides.

Real-world use case

Imagine you're preparing a competitive pitch and need a quick, credible snapshot of how two brands compare on Instagram. Instead of building slides from scratch, you ask Claude or ChatGPT:

The prompt

Using the EmbedSocial MCP, pull Instagram posts from [source] tracking #[brand one] and #[brand two]. Calculate share of voice, daily volume trend, sentiment breakdown, main conversation themes, and top related hashtags for each brand. Export the output as a Google Slides presentation with slide titles and short slide copy, including a methodology slide and suggested next steps.

Copy

Open in

Your AI tool reviews the tracked posts, builds the comparison, and creates a structured presentation with methodology and next steps, ready to share or present directly from Google Slides.