NewAnnouncing EmbedSocial MCP: connect your data to any AI tool
EmbedSocial InstagramClaudeGoogle Sheets

Export Instagram product feedback into Google Sheets

Use EmbedSocial's Instagram product feedback agent to turn Instagram mentions, comments, and UGC captions into structured product feedback your team can review.

EmbedSocial EmbedSocial
InstagramInstagram
ClaudeClaude
Google SheetsGoogle Sheets

One connection. Runs on your live EmbedSocial data.

What does it do?

Connect EmbedSocial with Claude and Google Sheets to create an agent that reviews Instagram content and extracts product feedback. The agent looks for complaints, feature requests, confusion points, praise, repeated questions, and product mentions, then exports everything into a spreadsheet.

Useful for

  • Mining Instagram product feedback: find useful customer comments inside social content.
  • Sharing feedback with product teams: export themes, examples, and counts into Google Sheets.
  • Finding recurring customer issues: spot repeated complaints, questions, and product requests.

How to set up

  1. 1

    Create your EmbedSocial account

    Sign up for a free EmbedSocial trial to connect your social sources and turn on the MCP.

    Start free trial
  2. 2

    Connect your Instagram sources in EmbedSocial

    Add mentions, hashtags, account posts, or UGC sources you want to analyze.

  3. 3

    Create a widget with your Instagram content

    Use a widget that collects the posts the agent should review.

  4. 4

    Connect Google Sheets in your AI tool

    Make sure your AI environment can create or update a spreadsheet.

  5. 5

    Set up the EmbedSocial MCP in Claude

    Paste the MCP URL into Claude and authorize access with your EmbedSocial account.

  6. 6

    Run the prompt

    Ask Claude to extract product feedback and export it into Google Sheets.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.

Real-world use case

Imagine customers often mention your products in Instagram captions and comments, but that feedback never reaches your product team. Instead of collecting it manually, you ask Claude:

The prompt

Using the EmbedSocial MCP, pull Instagram mentions and UGC posts from [widget]. Extract product feedback, complaints, feature requests, recurring questions, and praise. Group the feedback by theme, count how often each theme appears, include example posts, and export the results into Google Sheets.

Open inClaudeChatGPT

Claude reviews the Instagram content in EmbedSocial, identifies useful feedback, and creates a spreadsheet your product and marketing teams can use.

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