InstagramEmbedSocialClaudeGoogle Sheets

Export Instagram product feedback into Google Sheets

Use EmbedSocial's Instagram product feedback agent to turn Instagram mentions, comments, and UGC captions into structured product feedback your team can review.

One connection. Runs on your live EmbedSocial data.

What does it do?

Connect EmbedSocial with Claude or ChatGPT and Google Sheets to create an agent that reviews Instagram content and extracts product feedback. The agent looks for complaints, feature requests, confusion points, praise, repeated questions, and product mentions, then exports everything into a spreadsheet.

Useful for

  • Mining Instagram product feedback: find useful customer comments inside social content.
  • Sharing feedback with product teams: export themes, examples, and counts into Google Sheets.
  • Finding recurring customer issues: spot repeated complaints, questions, and product requests.

How to export Instagram product feedback into Google Sheets

  1. Create your EmbedSocial account. Sign up for a free EmbedSocial trial to connect your social sources and turn on the MCP.
  2. Connect your Instagram sources in EmbedSocial. Add mentions, hashtags, account posts, or UGC sources you want to analyze.
  3. Connect Google Sheets in your AI tool. Make sure your AI environment can create or update a spreadsheet.
  4. Set up the EmbedSocial MCP in Claude or ChatGPT. Paste the MCP URL into Claude or ChatGPT and authorize access with your EmbedSocial account.
  5. Run the prompt. Ask Claude or ChatGPT to extract product feedback and export it into Google Sheets.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.

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Real-world use case

Imagine customers often mention your products in Instagram captions and comments, but that feedback never reaches your product team. Instead of collecting it manually, you ask Claude or ChatGPT:

The prompt

Using the EmbedSocial MCP, pull Instagram mentions and UGC posts from [source]. Extract product feedback, complaints, feature requests, recurring questions, and praise. Group the feedback by theme, count how often each theme appears, include example posts, and export the results into Google Sheets.

Open inClaudeChatGPT

The agent reviews the Instagram content in EmbedSocial, identifies useful feedback, and creates a spreadsheet your product and marketing teams can use.

Prefer to build this into your own app instead of running it from a prompt? The same posts, mentions, reviews and widget analytics are available through the social media API.

Google Sheets hashtag mentions analysis for #hermanmiller with a theme summary table, a pie chart of hashtag themes, and a raw log of Instagram posts

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