ChatGPT Plugin and MCP Connector

Install the EmbedSocial plugin in ChatGPT, or add it as a custom MCP connector, and pull your posts, UGC, reviews, analytics, and media into the chat by naming an account, widget, or source.

You can now connect your EmbedSocial account to ChatGPT using MCP (Model Context Protocol). Just name a social account, widget, or source, and ChatGPT can pull your content, analytics, or media directly. No exporting, no copy-pasting. 🤖

EmbedSocial is now an approved plugin in ChatGPT. The quickest way to connect is to install the EmbedSocial plugin from its page in ChatGPT. It needs no Developer mode and no server URL. You can still add the MCP server yourself as a custom connector, as described further down.

Connecting Instagram? The Instagram MCP server page lists the five tools and the prompts that run on your Instagram feeds, hashtags and mentions. Agencies can follow the whole loop, from client mentions to reposts and reports, in Claude, ChatGPT and Instagram for agencies.

Prefer Claude? The same MCP server works there too, see Connect EmbedSocial to Claude with MCP.

LinkedIn MCP server for Claude and ChatGPT

What is MCP?

MCP is an open standard that lets AI assistants securely connect to external tools and data. EmbedSocial provides an MCP server, so once you connect it, ChatGPT can read your EmbedSocial content and analytics on your behalf, using your existing account and permissions.

Think of it as a secure bridge: ChatGPT can access the same content and metrics you can see in EmbedSocial, without you having to export, paste, or switch between tools.

What you can do once it's connected

Give ChatGPT the name of a connected social account and it can pull that account's posts, UGC, and reviews. For engagement analytics (post, icon, lightbox, and CTA clicks), name the widget instead. Your media library works differently still: name the source it should come from. With it connected, ChatGPT can:

  • Pull the social posts, UGC, and reviews from a social account you name
  • Filter that content by date range or by keyword
  • Look up an individual post or review from that account
  • Read a widget's engagement analytics, post, icon, lightbox, and CTA click activity over a chosen period
  • Summarize, theme, and turn that content into reports, recaps, and drafts right inside the chat
  • Retrieve your media by naming the source it came from
ChatGPT only reads what's already in your account. It works through your EmbedSocial API key, so it can access the same data you can, and nothing more.

Install the EmbedSocial plugin in ChatGPT

The EmbedSocial plugin is listed in ChatGPT as "Your UGC and widget analytics". It connects your existing EmbedSocial account, so connect your social sources in EmbedSocial first.

  1. Open the plugin page. Go to the EmbedSocial plugin in ChatGPT.

  2. Install it. Click 'Install plugin'.

    The EmbedSocial plugin page in ChatGPT with the Install plugin button and three starter prompts

  3. Sign in. Sign in with your EmbedSocial account to authorize the connection.

  4. Ask about your data. Try one of the starter prompts, such as "Show my widgets and their connected sources."

The plugin listing describes what it does: connect your existing EmbedSocial account to explore its collected social posts and media. Find posts by keyword, source and date, view widget media and individual media details, and summarize widget click counts for a date range.

The plugin provides read-only access. Available data and analytics depend on your account permissions and plan. Click counts do not measure unique visitors, sales or conversions.

The plugin ships with three starter prompts you can run straight away:

  • "Show my widgets and their connected sources."
  • "Find the latest social posts collected in my EmbedSocial account."
  • "Summarize my widget click analytics for this month."

Alternative: add EmbedSocial as a custom connector

Prefer to add the MCP server URL yourself? Integrate EmbedSocial as a custom connector instead. These steps cover setup, connection, and activation.

Custom connectors in ChatGPT require Developer mode to be turned on first. You'll only need to do this once.

Step 1: Turn on Developer mode

In ChatGPT, open Settings, go to Security (under Security and login), and enable Developer mode. This is required before you can add any custom connector.

Step 2: Initiate Custom Plugin Setup

Go to the Plugins section and click the plus (+) button to add a custom plugin.

Step 3: Configure Connector Details

Enter "EmbedSocial" in the name field and provide our specific Remote MCP server URL required for your configuration: https://embedsocial.com/admin/mcp. Then click Create.

Step 4: Authenticate with EmbedSocial

You'll be guided to sign in with your EmbedSocial account to authenticate the connection and enable tool permissions.

Step 5: Analyze Your Data

Once connected, use the chat to request data analysis. ChatGPT will now access your EmbedSocial tools to process your social reviews.

Use cases & example prompts

Track a widget's performance

  • "How many CTA clicks did my 'Homepage Reviews' widget get in the last 30 days?"
  • "Show me the post, lightbox, and CTA clicks for my 'Summer Campaign' widget over the last 90 days."
  • "Which interaction is highest on my 'Instagram Feed' widget in the last 7 days, posts, icon, lightbox, or CTA?"
  • "Draft a short performance recap for my 'Testimonials' widget based on its last-30-day analytics."

Repurpose and report

  • "Pull the data from my 'Trustpilot' account and draft a short recap I can share with my manager."
  • "Write three social captions based on the best reviews in my 'Google Business Profile' account."
  • "Summarize this month's feedback from my 'Yelp' account into themes for the product team."

Work with your media

  • "Get my recent media from 'Instagram' so I can pick a few images for next week's post."
  • "Show me my most recent uploaded images from 'Google'."

What data can the AI access?

The connection is read access to your own EmbedSocial content. Name a social account for posts, UGC, and reviews; name a widget for engagement analytics; name a source for media. Either way, it uses your account's API key, so ChatGPT sees the same data you do and can't reach anything outside your account.

If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at support@embedsocial.com We're here for you 🙏

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