Match Instagram & TikTok UGC to Shopify product pages

What does it do?

Connect EmbedSocial with Claude or ChatGPT and Shopify to create an agent that finds Instagram and TikTok UGC mentioning a specific product and maps each asset to the matching Shopify product page. Instead of manually reviewing UGC and guessing which product it belongs to, the agent pairs each post with its product page so you can feature it as shoppable content.

Useful for

• Making UGC shoppable: connect real customer content directly to the product it features;
• Speeding up merchandising work: skip manually matching posts to product pages one by one;
• Improving product page conversion: add authentic social proof exactly where shoppers are deciding.

How to set up

1. 1

   Create your EmbedSocial account

   Sign up for a free EmbedSocial trial to connect your Instagram and TikTok sources and turn on the MCP.

   Start free trial
2. 2

   Create widgets tracking product mentions

   Add hashtags or keywords tied to specific products.

3. 3

   Connect Shopify in your AI tool

   Make sure your AI environment can read your product catalog.

4. 4

   Set up the EmbedSocial MCP in Claude or ChatGPT

   Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.

5. 5

   Run the prompt

   Ask your AI tool to find the UGC and match it to the right Shopify product pages.

Real-world use case

Imagine you have UGC scattered across Instagram and TikTok but no easy way to tell which product each post is about. Instead of matching manually, you ask Claude or ChatGPT:

The prompt

Using the EmbedSocial MCP, find Instagram and TikTok UGC mentioning [product name] and map each asset to the matching Shopify product page for shoppable UGC.

Copy

Open in

Your AI tool finds the relevant posts and pairs them with the correct product pages, ready to feature as shoppable content.