What is a Trustpilot reviews widget for WordPress?
A Trustpilot reviews widget for WordPress connects your Trustpilot profile to your WordPress site and displays your latest customer reviews in a flexible, customizable layout. Instead of manually copying testimonials, you can publish live review content with a shortcode or embed code and keep it updated automatically.
The widget can be styled to match your WordPress theme, from compact badges to sliders and full review walls. It also helps you surface real customer feedback across landing pages, product pages, and service pages so visitors see trusted proof exactly when they are deciding.
About our Trustpilot widget for WordPress
EmbedSocial makes it easy to collect, manage, and display Trustpilot reviews on WordPress with a single widget. The result is stronger trust signals, more convincing social proof, and a more professional way to showcase what customers are saying about your brand.
Need a simple way to publish Trustpilot reviews, social proof, and customer feedback directly on your website?
EmbedSocial is a reviews platform built to help brands manage customer feedback, turn it into on-site social proof, and increase buyer confidence with conversion-focused widgets.
The EmbedSocial WordPress integration works across reviews, feeds, and user-generated content, so you do not need separate tools for every use case.
Collect, filter, and display your Trustpilot reviews on WordPress in modern widgets that fit blogs, SaaS sites, local business websites, and ecommerce stores.
Whether you use a shortcode, Gutenberg block, or JavaScript snippet, EmbedSocial makes it simple to add your Trustpilot reviews widget to any WordPress page.
Add live Trustpilot reviews to your WordPress site and give visitors a fast way to verify your reputation before they contact you, subscribe, or buy.
Highlight top-rated reviews, feature hand-picked testimonials, and keep the widget aligned with your brand style. Long-form review text, star ratings, and reviewer names all display in layouts designed to stay readable and conversion-friendly.
This WordPress Trustpilot widget can also support structured review content and an always-fresh presentation of your latest customer feedback.
With EmbedSocial, you can build and publish polished review widgets on WordPress without touching code.
Benefits of a Trustpilot widget for WordPress websites
It is more than a simple Trustpilot embed. A WordPress Trustpilot reviews widget helps you manage social proof, reuse customer feedback across key pages, and combine review content from multiple channels in one place.
Some of the biggest advantages include:
- Improve trust and credibility with visible third-party reviews
- Add fresh social proof to key WordPress pages
- Present product or service reviews in a more engaging layout
- Keep visitors on the page longer with review content they actually read
- Increase conversions with proof near forms, CTAs, and product sections
- Save time by avoiding manual review copy-pasting
- Encourage more customers to leave feedback
Trustpilot widget features for WordPress
- Review management – Keep your Trustpilot reviews organized from one dashboard and decide what appears on your WordPress site.
- Featured reviews – Pin your strongest testimonials and showcase the comments that best support your offers.
- Unlimited widgets – Build multiple widgets for your homepage, landing pages, product pages, and sidebars.
- Reviews sync – Pull in Trustpilot reviews automatically instead of manually updating review sections.
- Review requests – Support your review generation workflow with email and SMS request tools.
- Schema-friendly output – Publish review content in a format that helps search engines understand your trust signals.
- Moderation – Filter by keywords, rating, or manual selection before publishing reviews.
- Customization options – Choose different templates, layouts, spacing, and visual settings to match your WordPress theme.
- Web collection forms – Create additional review collection touchpoints from your website when needed.
- Notifications – Get alerts when new reviews arrive so your team can respond faster.
Beyond the core layouts, the widget includes flexible controls for moderation, styling, and publishing:
- Set the number of reviews and pages to display.
- Build combined review widgets from multiple sources.
- Choose from 10+ layouts such as carousel, slider, grid, and badge.
- Create a Trustpilot reviews widget that fits your homepage or landing pages.
- Filter by minimum star rating from 1 to 5.
- Use the widget on WooCommerce product and category pages.
- Customize styling without touching theme files.
- Sort reviews by recency, rating, and other display options.
How to add a Trustpilot reviews widget to WordPress?
Here are the steps to embed the Trustpilot reviews widget in WordPress:
Step 1: Create your EmbedSocial account
Sign up for EmbedSocial and start with a free trial. Once inside, choose a reviews widget template or describe the design you want with the AI vibe editor.
Step 2: Connect your Trustpilot source
Open the Sources tab and connect to Trustpilot. After authorization, EmbedSocial pulls your available Trustpilot reviews into one dashboard so you can manage them in one place.
At this point, you can either connect a public Trustpilot profile URL, which pulls the latest 200 reviews, or you can add your Trustpilot API key to access all of them.
Step 3: Customize your Trustpilot widget
Pick a slider, grid, badge, carousel, or wall layout, or even create a unique new layout.
Filter by star rating, choose review length, highlight selected testimonials, and fine-tune the colors so the widget fits your WordPress theme.
Step 4: Copy your embed code or shortcode
When the widget is ready, open the Embed tab and copy the JavaScript snippet or WordPress shortcode generated for your Trustpilot reviews widget.
Step 5: Add the widget code to WordPress
Paste the shortcode into a Gutenberg Shortcode block or use a Custom HTML block for the JavaScript embed. Update the page, post, sidebar, or template area, and your live Trustpilot reviews will show instantly.
If you need help during setup, our support team can guide you through the process. New accounts can explore the platform during the trial period before moving to a paid plan.
Please note: Paid EmbedSocial plans unlock more review sources, advanced moderation, unlimited widgets, and additional publishing options. That makes it easier to scale your Trustpilot review strategy across multiple pages and campaigns.
For a more detailed walkthrough on connecting Trustpilot and publishing the widget on WordPress, use this tutorial:
Embed Trustpilot reviews on any web platform in seconds
Frequently asked questions
Have a specific question about our Trustpilot widget for WordPress powered by EmbedSocial?
Check these FAQs or click the bottom right chat icon and talk with us.
Create your EmbedSocial account, connect Trustpilot as a source, customize the widget, and copy the embed code or shortcode. Then paste it into a Gutenberg Shortcode block or Custom HTML block on any WordPress page where you want your Trustpilot reviews to appear.
Yes. You can moderate the feed, choose featured reviews, filter by keyword, and show only reviews that match your brand, products, or campaigns before publishing the widget on your WordPress site.
Yes. Once your Trustpilot source is connected, new reviews can sync into the widget automatically so your WordPress pages keep showing fresh social proof without manual updates.
It can support SEO by adding fresh review content to landing pages and product-related pages. EmbedSocial also supports schema-friendly review displays, helping search engines better understand the trust signals on your site.
No. You can publish the widget with a JavaScript embed code or shortcode, so you can add Trustpilot reviews without installing another plugin on your WordPress site.
Yes. The widget works with Gutenberg blocks, the Classic editor, widget-ready areas, and most page builders that allow shortcode or custom HTML embeds.
Yes. You can create multi-source review widgets by combining Trustpilot with Google, Facebook, Yelp, and other supported sources in one unified social proof section.
No. The widget loads asynchronously, so it does not block the main page content from rendering and can be added without hurting the editing experience in WordPress.
Yes. You can embed the same Trustpilot reviews widget across homepage sections, sales pages, service pages, blog posts, and WooCommerce product pages.
Yes. You can adjust layout, spacing, card style, review length, colors, and other display settings so the Trustpilot widget blends naturally with your WordPress design.