InstagramEmbedSocialClaudeGoogle Sheets

Rank Instagram brand advocates in Google Sheets

Use EmbedSocial's Instagram brand advocate agent to find customers, creators, and fans who already mention your brand and rank them in Google Sheets.

One connection. Runs on your live EmbedSocial data.

What does it do?

Connect EmbedSocial with Claude or ChatGPT and Google Sheets to create an agent that reviews Instagram mentions and ranks authors by post count, engagement, content quality, and brand fit. The agent helps you find people who are already creating useful brand-related content, so your team can prioritize outreach.

Useful for

  • Finding Instagram brand advocates: surface customers and creators already talking about your brand.
  • Creating influencer outreach lists: rank authors by engagement, frequency, and content quality.
  • Building UGC pipelines: identify people whose posts may be useful for campaigns, widgets, or collaborations.

How to rank Instagram brand advocates in Google Sheets

  1. Create your EmbedSocial account. Sign up for a free EmbedSocial trial to connect your social sources and turn on the MCP.
  2. Connect your Instagram sources in EmbedSocial. Add mentions, hashtags, accounts, or UGC sources you want to review.
  3. Connect Google Sheets in your AI tool. Make sure your AI environment can create or update a spreadsheet.
  4. Set up the EmbedSocial MCP in Claude or ChatGPT. Paste the MCP URL into Claude or ChatGPT and authorize access with your EmbedSocial account.
  5. Run the prompt. Ask Claude or ChatGPT to rank Instagram brand advocates and export the list into Google Sheets.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.

Start free trial

Real-world use case

Imagine you are preparing a creator outreach campaign and want to start with people who already post about your brand. Instead of searching Instagram manually, you ask Claude or ChatGPT:

The prompt

Using the EmbedSocial MCP, pull Instagram mentions from [source] and aggregate posts by author. Rank the top brand advocates by post count, engagement, content quality, sentiment, and brand fit. Export the results into Google Sheets with columns for handle, profile link, post count, engagement, example post, and suggested outreach angle.

Open inClaudeChatGPT

The agent reviews your Instagram mentions, ranks the strongest advocates, and creates a spreadsheet your influencer or community team can review.

See how an agency runs this alongside other prompts: How agencies use Claude and ChatGPT for Instagram.

Prefer to build this into your own app instead of running it from a prompt? The same posts, mentions, reviews and widget analytics are available through the social media API.

Google Sheets ranking of Instagram brand advocates by handle and post count, with profile links, example posts, and a suggested outreach angle for each

More Lead generation automations

EmbedSocialLinkedIn HubSpot
Lead generation

Turn LinkedIn Mentions into HubSpot Leads

Using the EmbedSocial MCP, pull LinkedIn mentions of our company page from [widget] for the last [7] days. Score each mention for buying intent (high, medium, low) based on questions, recommendation requests, pricing interest, or product praise. For every high and medium intent mention, create or update a HubSpot contact with the author’s name, LinkedIn profile URL, company if available, the post link, and a note summarizing the mention and intent score. Skip contacts that already exist and add a note to them instead.

Open inClaude
EmbedSocialTikTokGoogle Sheets
Lead generation

Rank TikTok Brand Advocates in Google Sheets

Using the EmbedSocial MCP, pull TikTok mention videos from [widget] for the last [90] days. Group the videos by creator and rank each creator by number of mentions, total engagement, average engagement per video, number of active weeks, and average sentiment. Sort them into three tiers: top advocates, rising advocates, and one-time posters. Export the results into Google Sheets with a ranked advocates tab, a top videos tab with links, and a raw data tab.

Open inClaudeChatGPT
EmbedSocialYouTubeGoogle Sheets
Lead generation

Extract YouTube creators by hashtag into Google Sheets

Using the EmbedSocial MCP, pull YouTube media from my #Hashtag source for [#hashtag]. Extract each creator's channel name, video title, URL, and view count, then write them as rows to a new tab called "YouTube creators" in my Google Sheet.

Open inClaudeChatGPT
EmbedSocial Automations

Put your social content to work from any AI tool

EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.