Find creators from Instagram & TikTok mentions and enrich them in Clay
Use EmbedSocial's creator discovery agent to turn organic mentions into a ready-to-contact creator list.
InstagramTikTokClaude
One connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude or ChatGPT and Clay to create an agent that pulls creators from Instagram and TikTok mentions and hashtags matching a keyword, deduplicates them by handle, and sends the list to Clay for enrichment. Clay adds contact info and other details to each creator profile, turning a raw mentions list into an outreach-ready dataset.
Useful for
- Building creator outreach lists from real mentions: start with people already talking about your brand;
- Skipping manual profile lookups: let Clay handle enrichment instead of searching each creator by hand;
- Prioritizing warm creator relationships: reach out to people with existing organic interest, not cold leads.
How to set up
- 1
Create your EmbedSocial account
Sign up for a free EmbedSocial trial to connect your Instagram and TikTok sources and turn on the MCP.
Start free trial - 2
Create widgets tracking your brand keyword/hashtags
Make sure mentions are being collected on both platforms.
- 3
Connect Clay in your AI tool
Make sure your AI environment can send data to a Clay table for enrichment.
- 4
Set up the EmbedSocial MCP in Claude or ChatGPT
Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.
- 5
Run the prompt
Ask your AI tool to pull the creators and send them to Clay for enrichment.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Real-world use case
Imagine you want to build a creator outreach list but only want people who are already talking about your brand. Instead of searching manually across platforms, you ask Claude or ChatGPT:
Using the EmbedSocial MCP, pull creators from Instagram and TikTok mentions and hashtags for [keyword], dedupe by handle, and send the list to Clay to enrich with contact info for outreach.
Your AI tool identifies the creators, removes duplicates, and hands off the list to Clay, which returns it enriched and ready for outreach.
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Put your social content to work from any AI tool
EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.