10+ Best LinkedIn Marketing Tools to Grow Your Business in 2024

If you are looking to unlock the full potential of LinkedIn for your business, you need the right attitude, and most importantly the right set of tools.

However, LinkedIn’s built-in tools offer limited functionality to automate your lead generation, schedule posts, and analyze performance. For that reason, equip your marketers with third-party tools custom-made to enhance your LinkedIn presence.

Whether you run a small business or manage multiple LinkedIn accounts, there’s a tool for every purpose that simplifies your process and boosts your results.

In this guide, I’ll classify and break down the best LinkedIn marketing tools for 2024—so you can work smarter, not harder, and start seeing real results.

Best 12 LinkedIn Tools

• 1. EmbedSocial—Best for complete LinkedIn UGC management and publishing
• 2. Hootsuite – Best for all-in-one social media management
• 3. Sprout Social – Best for LinkedIn analytics and engagement management
• 4. LinkedIn Sales Navigator – Best for advanced lead generation and search
• 5. Zopto – Most compliant for automating LinkedIn outreach
• 6. Dux-Soup—Best for automating LinkedIn prospecting
• 7. LinkedIn’s native analytics – Best for basic post and follower insights
• 8. Shield – Most detailed for personal LinkedIn profile analytics
• 9. Oktopost – Best for combining social management and analytics
• 10. Canva – Most versatile for LinkedIn visuals
• 11. Lumen5 – Best for turning text into LinkedIn videos
• 12. Grammarly – Best for polished LinkedIn posts

Top LinkedIn posts scheduling and UGC tools

When you are managing LinkedIn for any type of business, these all-in-one tools streamline content scheduling, engagement, and performance tracking:

1. EmbedSocial—Best for complete LinkedIn UGC management and publishing

EmbedSocial is a robust UGC platform and a LinkedIn marketing tool that allows businesses to easily pull social media posts from every popular social media platform, including LinkedIn. For instance, you can get LinkedIn posts, embed them on your websites, convert them to blog content, and schedule LinkedIn posts for seamless and long-term marketing impact.

Here are the top features that make EmbedSocial a must-have LinkedIn tool:

• LinkedIn feed widgets – easily pull and embed LinkedIn posts onto any website;
• Post conversion – convert LinkedIn posts into blog articles for multi-channel use;
• LinkedIn Post scheduling – schedule and publish LinkedIn posts directly from the platform;
• Content moderation – categorize by tags and filter by date, rating, or keywords;
• Analytics & reports – insights on which posts get the most views and clicks.

EmbedSocial’s LinkedIn widgets come with various benefits, such as automatic updates, call-to-action buttons, different templates and customization options, and much more.

Use case/example:

An airline brand uses EmbedSocial to convert their LinkedIn posts into blog content while embedding customer testimonials on their booking pages, helping build social proof and trust with potential customers. This boosts engagement and saves time.

See our LinkedIn feed widget in action below – showing the latest activity on LinkedIn on our website:

Pricing:

EmbedSocial offers flexible pricing plans starting at €29/month (PRO) up to €99/month (Premium), offering access to multi-account management and in-depth analytics. Additionally, there’s a limited FREE tier and a free trial for new users.

2. Hootsuite – Best for all-in-one social media management

Hootsuite is a comprehensive social media management tool that helps businesses schedule posts, monitor performance, and engage with their audience, making it an ideal solution for managing LinkedIn alongside other social platforms.

Here are Hootsuite’s best features for great LinkedIn marketing strategies:

• Post scheduling—schedule LinkedIn posts at optimal times to boost engagement;
• Analytics dashboard—track key metrics like post performance, audience engagement, and follower growth;
• Engagement tools—manage all LinkedIn messages and interactions in one inbox for quick responses;
• Content calendar—visualize and organize your social content strategy in a single calendar view.

Use case/example:
A marketing agency uses Hootsuite to manage LinkedIn posts for multiple clients, schedule content for peak engagement hours, and use built-in analytics to refine strategies based on performance. This saves time and ensures their clients’ LinkedIn pages stay engaging.

Pricing:
Hootsuite offers a free 30-day trial for new users, with paid plans starting at $99/month. The advanced plans, which include team collaboration features and custom analytics, start at higher tiers for businesses with larger needs.

3. Sprout Social – Best for LinkedIn analytics and engagement management

Sprout Social is a powerful social media management platform that excels in providing in-depth analytics, engagement tools, and post scheduling for LinkedIn, making it ideal for businesses looking to fine-tune their social media strategy.

Here are the top features that make Sprout Social essential for LinkedIn marketing:

• Advanced analytics—monitor post performance, follower demographics, and competitor insights;
• Engagement tracking—respond to LinkedIn messages and comments efficiently from one unified inbox;
• Post scheduling—plan and publish LinkedIn content with optimal timing for maximum reach;
• Collaboration tools—enable teams to work together on LinkedIn marketing campaigns seamlessly.

Use case/example:
A SaaS company uses Sprout Social to track LinkedIn engagement metrics and compare them with other platforms. They use the data to adjust their content strategy and maximize their outreach efforts, leading to a 20% increase in engagement within the first quarter.

Pricing:
Sprout Social offers pricing plans starting at $199/month, which include analytics, scheduling, and engagement tools. The advanced plans include additional features and are available at higher price points up to $399 per month.

LinkedIn automation tools for lead generation and outreach

For businesses focused on generating leads and automating outreach, these LinkedIn tools simplify prospecting and make connecting with clients more efficient:

4. LinkedIn Sales Navigator – Best for advanced lead generation and search capabilities

LinkedIn Sales Navigator is the platform’s native and premium tool designed to help businesses automate lead generation and prospecting, offering advanced search features, real-time insights, and personalized recommendations.

LinkedIn’s Sales Navigator is an essential tool for lead generation for several reasons:

• Advanced search filters—find leads based on specific criteria such as job titles, industries, and company size;
• Lead recommendations—get suggestions on leads based on their activity and relevance to your business;
• Real-time insights—receive notifications when leads engage with your content or change roles;
• InMail messaging—connect with prospects directly through LinkedIn’s messaging platform.

Use case/example:
A B2B SaaS company uses LinkedIn Sales Navigator to filter potential leads by job title and industry. By utilizing real-time insights and lead recommendations, their sales team improves prospect outreach and conversions.

Pricing:
LinkedIn Sales Navigator offers a 30-day free trial, with pricing starting at $99.99/month for the Core plan. The ‘Advanced’ plan with additional features is available at $179.99/month.

5. Zopto – Most compliant for automating LinkedIn outreach

Zopto is a cloud-based tool that automates LinkedIn outreach while maintaining compliance with its policies, making it a popular choice for marketers and sales professionals.

Zopto is ideal for LinkedIn outreach automation for these reasons:

• Profile targeting—filter and target profiles based on industry, location, and role;
• Automated messaging—send messages and connection requests at scale;
• Engagement tracking—monitor response rates and engagement with prospects;
• LinkedIn compliance—uses a dedicated IP and gradual engagement to stay within LinkedIn’s limits.

Use case/example:
A digital marketing agency uses Zopto to automate connection requests and follow-up messages to potential clients. By targeting profiles in specific industries, they increase their lead generation without violating LinkedIn’s guidelines.

Pricing:
Zopto offers pricing plans starting at $197/month, which includes automated outreach and tracking features. Higher-tier plans include more advanced automation options for larger campaigns based on the latest AI technologies.

6. Dux-Soup—Best for automating LinkedIn prospecting

Dux-Soup is a LinkedIn marketing tool focused on prospecting and engagement. It helps sales teams identify and engage with potential leads by automating profile visits, messages, and follow-ups.

Several features make Dux-Soup a powerful tool for LinkedIn prospecting:

• Profile visits—automate visits to LinkedIn profiles to increase visibility and engagement;
• Connection requests—send personalized connection requests based on your prospecting criteria;
• Automated follow-ups—create drip campaigns to automatically follow up with leads;
• CRM integration—easily sync leads and conversations with your CRM.

Use case/example:
A recruitment firm uses Dux-Soup to automate profile visits and connection requests to potential candidates, saving hours of manual prospecting while still maintaining a personal touch through customized messages.

Pricing:
Dux-Soup has a pricing tier at $14.99/mo (Pro Dux) for an individual user and up to $99.00/month for the Cloud Dux tier for a single user. You do get a discount if you choose to pay your subscription yearly or go with a different type of plan.

Best LinkedIn analytics tools to track performance

Tracking your LinkedIn marketing efforts is key to success, and these analytics tools offer valuable insights into post performance, audience growth, and engagement:

7. LinkedIn’s native analytics – Best for basic post and follower insights

LinkedIn’s native analytics provides users with built-in tools to track the performance of posts, audience growth, and engagement metrics, making it essential for everyone.

Here are the key features of LinkedIn’s native analytics:

• Post performance—track likes, comments, shares, and reach of each post;
• Follower insights—monitor follower demographics, such as job titles, locations, and industries;
• Engagement metrics—see how users are interacting with your posts in real-time;
• Competitor insights—compare your page’s performance with that of competitors.

Use case/example:
A small business owner uses LinkedIn’s native analytics to track engagement and audience growth after publishing content. By analyzing these insights, they refine their post strategy, leading to a steady increase in follower engagement.

Pricing:
LinkedIn’s native analytics is free for all users, but premium LinkedIn members can access additional features, including advanced profile analytics and competitor comparisons.

8. Shield – Most detailed for personal LinkedIn profile analytics

Shield is a specialized analytics tool designed for LinkedIn personal profiles, providing in-depth insights into post performance, engagement rates, and audience growth to help individuals optimize their LinkedIn presence.

This is what makes Shield a powerful LinkedIn analytics tool:

• Profile performance—track the reach, impressions, and engagement of your personal LinkedIn posts;
• Engagement tracking—monitor likes, comments, and shares across all LinkedIn posts;
• Audience insights—get detailed information about who’s engaging with your content;
• Growth tracking—visualize follower and connection growth over time.

Use case/example:
A LinkedIn influencer uses Shield to monitor the performance of their posts and engagement trends. With Shield’s detailed insights, they identify which types of posts generate the most engagement and adjust their content strategy accordingly.

Pricing:
Shield offers a 14-day free trial after which they charge $25/month per profile.

9. Oktopost – Best for combining social management and analytics

Oktopost is a social media management tool that integrates with LinkedIn to provide in-depth analytics and employee advocacy features, making it an ideal solution for businesses focused on tracking LinkedIn performance alongside employee engagement.

Oktopost stands out for LinkedIn users due to several features:

• Post performance tracking—monitor the reach, clicks, and engagement of your LinkedIn posts;
• Campaign reporting—get detailed reports on the performance of your LinkedIn campaigns;
• Employee advocacy analytics—track the impact of employee-shared content on LinkedIn;
• Audience segmentation—analyze engagement data based on specific audience segments.

Use case/example:
A B2B company uses Oktopost to measure the effectiveness of their LinkedIn marketing campaigns, tracking post performance and the impact of employee advocacy on lead generation. The platform’s reporting capabilities allow them to adjust their campaigns for better results.

Pricing:
While not immediately visible on its website, Oktopost offers custom pricing plans based on the size and needs of the business. Typically, larger organizations with more complex social media strategies will require higher-tier plans with advanced analytics features.

Tools to enhance content creation for LinkedIn

Creating engaging LinkedIn content is essential for standing out, and these tools help businesses design professional visuals, craft polished posts, and even convert text into video:

10. Canva – Most versatile for LinkedIn visuals

Canva is a user-friendly design tool that helps businesses create custom LinkedIn banners, post visuals, and profile backgrounds using professionally designed templates, making it ideal for creating visually appealing LinkedIn content.

Some features that make Canva a go-to tool for LinkedIn content creation:

• Custom templates—choose from a variety of LinkedIn-specific templates for banners and posts;
• Drag-and-drop design—easily create professional visuals with a simple drag-and-drop interface;
• Brand kits—maintain consistent branding by creating custom color palettes, fonts, and logos;
• Collaboration tools—allow teams to work together on LinkedIn visuals in real-time.

Use case/example:
A small business uses Canva to create eye-catching LinkedIn posts and banners that align with its brand identity. By using the platform’s pre-designed templates, they save time on design while ensuring their content looks polished and professional.

Pricing:
Canva offers a free plan with access to basic features, while the Pro plan starts at $15/month, offering premium templates, brand kits, and collaboration tools. There’s also a Canva Teams plan available for larger teams at $10 per person.

11. Lumen5 – Best for turning text into LinkedIn videos

Lumen5 is a video creation platform that turns blog posts, articles, or any text content into engaging LinkedIn-ready videos, making it perfect for marketers who want to diversify their LinkedIn content strategy.

Some top features that make Lumen5 an essential tool include:

• Text-to-video conversion—automatically turns blog posts and articles into professional-looking videos;
• Customizable templates—choose from a variety of video templates tailored for LinkedIn’s format;
• Media library—access thousands of royalty-free images, video clips, and music tracks for your videos;
• AI-powered video creation—use AI to suggest scenes and animations based on your text content.

Use case/example:
A digital marketing agency uses Lumen5 to convert blog posts into engaging video snippets for LinkedIn. This helps them reach a broader audience, as video content typically generates higher engagement on LinkedIn compared to text posts alone.

Pricing:
Lumen5’s premium plans start at $29/month (Basic) and up to $199/month (Professional). However, if you pay for a full year upfront, you get a $25 discount.

12. Grammarly – Best for polished LinkedIn posts

Grammarly enhances content creation by helping marketers craft professional, polished posts. Its grammar, tone, and style suggestions ensure that your LinkedIn posts resonate well with your audience and maintain a consistent brand voice.

Grammarly helps you craft engaging messages with several features:

• Grammar and spelling checks—catch errors before publishing posts to ensure professionalism;
• Tone suggestions—adjust your tone to match the message you want to convey, whether professional or casual;
• Style improvements—get suggestions to improve clarity, engagement, and conciseness in your LinkedIn posts;
• Plagiarism detection—ensure original content by checking for plagiarism.

Use case/example:
A content marketer uses Grammarly to refine their LinkedIn posts, ensuring they are professional, error-free, and maintain an engaging tone. This helps improve overall post quality and boosts audience engagement.

Pricing:
Grammarly offers a free version with basic grammar and spelling checks, while the Pro plan starts at $12/mo, providing tone and style suggestions, plagiarism detection, and more.

Why LinkedIn marketing tools are crucial for business success?

Since LinkedIn has become an indispensable tool for businesses aiming to boost their marketing efforts, whether in B2B or B2C environments, you must harness its full potential. Once you do, you access several important benefits for your business:

• Ideal for B2B marketing—LinkedIn connects professionals and businesses, making it an ideal platform for B2B networking, lead generation, and content sharing. That said, it also serves B2C marketers with targeted ads based on user demographics;
• Scheduling automation saves time—an advanced LinkedIn automation tool like EmbedSocial or Hootsuite allows businesses to schedule posts, ensuring a consistent presence without the hassle of manual updates and wasted hours;
• Analytics for strategic insights—tools like LinkedIn Analytics and Sprout Social provide businesses with data on post-performance, follower engagement, and audience demographics, enabling marketers to refine their strategies;
• Enhancing engagement with UGC—tools like EmbedSocial help businesses embed user-generated content from LinkedIn onto their websites, fostering trust and boosting engagement by showcasing authentic content from real users;
• Building brand authority—by consistently using LinkedIn marketing tools to share valuable content, businesses can position themselves as industry leaders. Regular posts, insightful articles, and engagement-driven content help establish credibility and trust with your target audience, boosting your brand’s authority in your field.

As you can see, using LinkedIn marketing tools not only saves time but also helps you make data-driven decisions to enhance your marketing success. So, the sooner you embrace these tools, the sooner you’ll get ahead and stay ahead of your competition.

Best practices for using LinkedIn marketing tools

Like with any other tool, you must take a thoughtful approach when using LinkedIn marketing tools to avoid over-automation and ensure meaningful engagement. Here are some best practices that will help you leverage the full potential of your tools:

• Use automation wisely—automate tasks like post-scheduling and outreach, but ensure personalized interactions to avoid repetitive or generic content;
• Integrate multiple tools—combine analytics, content creation, and automation tools to create a comprehensive LinkedIn marketing strategy that covers every aspect of your marketing engagement, tracking, and lead generation;
• Personalize outreach with insights—utilize personality insights to create more personalized communication and improve relationship-building;
• Leverage scheduling tools—schedule posts at optimal times for your audience, ensuring your content reaches the right people when they’re likely to engage;
• Monitor and adjust—regularly review your tool’s analytics to identify what’s working and where improvements are needed, allowing you to adapt your strategy.

By implementing these practices, you maximize the efficiency of your LinkedIn marketing tools while building genuine connections and driving better results.

Conclusion: Make the most out of your LinkedIn presence with third-party tools!

Nowadays, LinkedIn has solidified itself as a crucial platform for businesses to connect, market, and grow, especially with other businesses and professionals.

Therefore, you must harness LinkedIn’s potential using both the platform’s native tools and third-party solutions for automation, content creation, and analytics.

By leveraging tools like EmbedSocial for UGC marketing and post-scheduling, Hootsuite for monitoring performance, and Sprout Social for in-depth analytics, businesses streamline their marketing efforts and stay ahead of the competition.

Additionally, you can rely on automation tools like LinkedIn Sales Navigator, Zopto, and Dux-Soup to make lead generation efficient, while content creation tools like Canva, Lumen5, and Grammarly help you generate high-quality, engaging posts.

By integrating a robust social media aggregator and following best practices, you can maximize your LinkedIn presence and engage more effectively with your audience.

Whether you’re focused on building brand awareness, driving leads, or enhancing content creation, the right LinkedIn marketing tools can make all the difference. Start integrating these tools into your LinkedIn strategy today to unlock its power.

FAQs about the best LinkedIn marketing tools

How can LinkedIn be used for marketing?

LinkedIn helps businesses build brand awareness, engage with target audiences, and share valuable content. Tools like LinkedIn Ads and posts drive visibility, while EmbedSocial allows embedding LinkedIn content on your website for greater reach.

Which LinkedIn automation tool is best?

For lead generation, LinkedIn Sales Navigator excels, while Hootsuite and Sprout Social are great for scheduling and analytics. EmbedSocial combines scheduling with UGC capabilities, making it an all-in-one tool for LinkedIn marketing.

What are the best LinkedIn marketing tools for lead generation?

Tools like LinkedIn Sales Navigator and Zopto automate outreach and help identify potential leads, but EmbedSocial also offers unique ways to pull and embed LinkedIn posts directly on your site, making it easy to showcase your business to new prospects.

How can I track the performance of my LinkedIn posts?

With tools like LinkedIn’s native analytics and Sprout Social, you can track key metrics like engagement and reach. Additionally, with EmbedSocial, you can convert LinkedIn posts into blog content, so you can monitor their impact across platforms.

Can I automate LinkedIn posts?

Absolutely! EmbedSocial allows you to schedule and publish LinkedIn posts, providing seamless post automation for consistent engagement. You can also explore Hootsuite or Sprout Social for similar capabilities, but EmbedSocial integrates UGC features too.