How to Embed Google Reviews with Photos on Your Website?

Unlock the power of authentic testimonials with our guide on embedding Google reviews photos using EmbedSocial. Boost credibility, SEO, and engagement.

Embed a Google reviews widget with photos

Google reviews are more than mere opinions; they shape brand reputations and influence decisions. They become essential, especially from actuall customers who provided detailed information and uploaded photos from their experiences. 

Considering this, have you thought about embedding Google review photos on your website? At EmbedSocial, we recognize the power of visual testimonials, and that is why we’ve built an integration with the Google Maps API to provide an option to embed Google reviews with photos on your website. 

Whether you’re a web developer or a business owner, this post will walk you through simple steps to generate and embed Google reviews with photos. 

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.


Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Start 7-day free trial

Why Embed Google Reviews Photos?

Embedding Google reviews photos on your website isn’t just a visual enhancement; it’s a strategic move that can significantly impact your online success. Here’s why:

  1. Enhancing credibility: People trust peer reviews. You provide authentic evidence of customer satisfaction by showcasing real reviews with photos and building trust with potential clients.
  2. Increasing user engagement: Visual content grabs attention. Displaying Google reviews photos invites visitors to explore and interact with your site, keeping them engaged and encouraging them to explore further.
  3. Boosting SEO: Search engines love fresh and relevant content. By embedding Google reviews photos, you add valuable content and create opportunities for increased organic traffic. It’s a win-win for your website’s visibility.
  4. Showcasing your brand’s personality: Reviews often capture the essence of a brand. Displaying them on your site allows visitors to connect with your brand’s values and character, fostering a deeper connection.
  5. Leveraging social proof: In a world where online opinions matter, social proof is king. Google reviews and photos act as endorsements from real customers, influencing others to choose your products or services.

Embedding Google reviews photos is more than a design choice; it’s a strategic decision that can elevate your brand, engage your audience, and drive growth. If you want to leverage the full potential of online reviews, this integration is a must-try.

Step-by-Step Guide to Embedding Google Reviews Photos with EmbedReviews

Embedding Google reviews photos on your website can be a breeze with the right tools. EmbedReviews offers a seamless solution, making the process straightforward and efficient. Let’s walk through the steps:

First, log in to your EmbedReviews account, or if you still don’t have one, start a free trial here >

Step 1: Navigate to Sources and select ‘Google.’

Select Google as a source

Step 2: Next, click Connect with Google and follow the prompts to authorize EmbedSocial to access your Google reviews.

Connect Google my business profile for your Google reviews widget

Step 3: Once connected, browse through the Google reviews widget templates and click on the one you link in.

Step 4: The system will redirect you to the widget editor, where you can select the reviews you wish to showcase. You can choose to show the reviews with photos by making sure the option is ON.

Turn on a setting to collect Google reviews with photos

Step 6: After customization, click on the Embed tab in the right-hand menu and click on the “Copy code” button to get the widget code.

Embed code for Google reviews photo widget

Step 7: Navigate to the desired location on your website and paste the code. Depending on your website platform, this might be in a widget area, a page editor, or a specific module. Here is an example where to embed the widget in a WordPress page:

Embed social media code in HTML block in WordPress

And voila!

Your Google reviews photos are now beautifully showcased on your website, all thanks to EmbedSocial. By leveraging this platform, you enhance your site’s credibility and provide visitors with authentic, relatable testimonials that can influence their decisions.

See the demo below or go ahead and get a Google reviews photos slider >

Benefits of Using EmbedSocial:

  • Time-saving: Automated processes mean you spend less time managing reviews.
  • Enhanced credibility: Showcase authentic reviews with photos to build trust.
  • Increased engagement: Interactive widgets keep visitors engaged and encourage exploration.
  • Simplifies the embedding process: With a user-friendly interface, EmbedSocial eliminates the need for complex coding. Simply connect, choose, customize, and embed!

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.


Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Start 7-day free trial

Where to Embed the Google Reviews Widget

The strategic placement of your Google reviews widget can significantly influence user behavior and conversion rates. Here’s a deeper dive into optimal locations for embedding the widget:


Why: Your homepage is often the first point of contact for visitors. Showcasing top reviews here can immediately establish trust and credibility.

How: Consider placing a rotating carousel of top-rated reviews or a dedicated section highlighting a few standout testimonials. For maximum visibility, ensure they’re prominently displayed, preferably above the fold.

Here is a demo:

Testimonials Page

Why: A testimonials page is a dedicated space for showcasing customer feedback. It provides a comprehensive view of user experiences and satisfaction.

How: Create a visually appealing layout that displays a mix of reviews, both in text and photo format. Include filters or categories for visitors to browse through specific reviews, such as product-based or service-based feedback.

Product/Service Pages

Why: Reviews directly related to a product or service can significantly influence purchasing decisions by providing real-world feedback.

How: Embed reviews below the product description or next to the “Add to Cart” button. Highlight reviews that provide detailed feedback or showcase the product through photos.

Why: The footer is a constant element across all pages. Embedding reviews here ensures that they’re seen regardless of where the visitor navigates.

How: Incorporate a compact widget that displays one review at a time, rotating through your top reviews. This subtle approach serves as a continuous reminder of your brand’s credibility.

Checkout Page

Why: The checkout process is a critical moment where potential buyers might have second thoughts. Displaying reviews here can alleviate doubts and reinforce trust.

How: Embed a few top reviews near the payment section or right before the final “Place Order” button. Focus on reviews that highlight fast shipping, product quality, or excellent customer service.

By thoughtfully choosing where to embed your Google reviews widget, you can guide visitors through their journey, building trust and confidence every step of the way.

Website-Wide with Floating Widget 

Light Google reviews widget in a floating mode

Why: A floating widget remains visible as users scroll or navigate through different pages, ensuring constant visibility and accessibility of reviews.

How: Implement a floating button or icon on your website’s side or bottom corner. When clicked, it expands to showcase selected reviews. This approach ensures that testimonials are always just a click away without being intrusive. It’s especially effective for mobile users with limited screen space.

Best Practices for Embedding Google Reviews Photos

Embedding Google reviews photos on your website can be a game-changer, but it’s essential to do it right. Here are some best practices to ensure a seamless and effective integration:

Compliance with Google’s Policies: Before embedding any content from Google, familiarize yourself with Google’s policies. Ensure that you’re not violating any terms, especially regarding using and displaying reviews and images. Respect user privacy and always give credit where it’s due. To be sure, EmbedReviews has an official integration with the Google API allowing users to have a seamless  

Ensuring responsiveness: With various devices in use today, from desktops to smartphones, your embedded Google reviews photos must be responsive. This ensures that visitors have a consistent experience, regardless of their device. To be sure, EmbedReviews has lightweight widgets that are all built to support different device sizes, including settings for you as a user to make certain visual changes based on a device, for example, setting several columns on mobile. 

Maintaining visual consistency: While it’s tempting to use flashy designs, it’s essential to maintain a consistent look and feel with the rest of your website. Customize the widget to match your site’s color scheme, fonts, and overall design. This creates a harmonious and professional appearance.

Combine with Instagram photos from customers: This is a great practice that we see our users do, and it can work amazingly when showcasing UGC from multiple platforms, such as Instagram. This option is available in our other product EmbedFeed, where we have options for more visual networks such as Instagram, TikTok, or similar.

Explore some of the templates for the EmbedReviews Google reviews widgets: 


In the digital age, authenticity and trust are paramount. Through this guide, we’ve highlighted the immense value of embedding Google reviews photos on your website. Not only do they enhance credibility and user engagement, but they also offer a strategic advantage in SEO and user conversion. Platforms like EmbedSocial simplify the process, making it accessible even to those without technical expertise.

If you haven’t already, we strongly encourage you to explore the world of visual testimonials by embedding Google reviews photos. They offer a genuine reflection of customer experiences, resonating with potential clients and fostering trust.

Ready to elevate your online presence? Dive into EmbedSocial and harness the power of authentic reviews. For any queries or support, our team is always here to assist. Let’s embark on this journey together and unlock the full potential of user-generated content!

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.


Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Start 7-day free trial

FAQs about Google reviews with photos

Why should I embed Google reviews photos on my website?

Embedding Google reviews photos enhances credibility, provides authentic user-generated content, boosts SEO, and can positively influence purchasing decisions by showcasing real customer experiences.

Is it legal to embed Google reviews on my website?

Yes, as long as you comply with Google’s policies and terms of service. Always ensure you’re not violating any terms, especially regarding the use and display of reviews and images.

Will the embedded reviews update automatically?

With platforms like EmbedSocial, new reviews can be automatically fetched and added to your site, ensuring that your content remains fresh and relevant.

Can I choose which reviews to display?

Yes, most embedding tools, including EmbedSocial, allow you to filter and select specific reviews to showcase based on ratings, dates, or keywords.

Do I need coding skills to embed Google reviews photos?

Not necessarily. Platforms like EmbedSocial simplify the process, allowing you to generate embed code without any coding knowledge. Just copy and paste the code to your website.

What if I receive a negative review? Can I hide it?

Yes, most embedding platforms allow you to filter and select which reviews to display. However, it’s essential to address negative feedback constructively and consider it an opportunity for improvement.

Can I embed reviews from platforms other than Google?

Yes, many embedding tools, including EmbedSocial, support reviews from various platforms like Facebook, Yelp, and TripAdvisor, allowing you to showcase a diverse range of customer feedback.

CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.