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About our Shopify Google Reviews widget
The easiest way to collect and show Google Reviews on your Shopify store on autopilot.
EmbedReviews helps you collect customer testimonials from your Google My Business profile on Google Maps and show a Google reviews widget on your Shopify store. Provide a superb experience for your visitors on your homepage or product pages, show them that they can trust your store, and increase sales with our all-in-one review management tool.
The EmbedSocial Shopify plugin offers a seamless integration experience, allowing Shopify store owners to tap into the vast pool of Google reviews without any heavy lifting.
Benefits of Google reviews for Shopify stores
For e-commerce platforms like Shopify, customer reviews serve as a backbone to the decision-making process of potential buyers. Among the myriad of review platforms, Google reviews hold significant weight due to their authenticity and widespread recognition. Let’s delve into the specific benefits that Google customer reviews bring to Shopify stores:
- Enhanced Trust and Credibility
- Improved SEO and Visibility
- Customer Insights and Feedback:
- Higher Conversion Rates:
- Social Proof and Community Building:
- Free Marketing and Branding:
No coding skills or technical knowledge is required!
Google Reviews Widget Features for Shopify Stores
For Shopify store owners, this involves not just collecting reviews but also displaying them effectively and attractively. The features offered by the integration are meticulously designed to ensure that the reviews not only look good but also resonate with potential buyers.
Let’s delve into the key functionalities that make this possible:
- Google Location Testimonials Integration -This feature allows Shopify store owners to seamlessly pull reviews from their Google location. The integration showcases these reviews in sleek widgets that are compatible with any Shopify theme, making the incorporation of real customer feedback a breeze.
- Customization, Moderation, and CSS Control – Not only can they curate which reviews to display through moderation options, but they also have direct access to a CSS editor. This ensures the widget matches the store’s aesthetics perfectly and provides a consistent user experience.
- Multi-source Review Integration – Beyond Google, this feature offers flexibility in sourcing reviews. Store owners can manually input customer testimonials, import reviews from third-party platforms, or even create a mixed feed that amalgamates reviews from various sources. This comprehensive approach ensures a rich pool of feedback for display.
- Review Badges and Interaction Buttons – With this feature, store owners can use Review Badges as a testament to their service quality or product excellence. Additionally, they can incorporate ‘Leave a Review’ buttons, making it easy for satisfied customers to share their experiences. These badges and buttons can be strategically placed on any page to engage visitors.
- Email Review Reminders – To bolster the number of reviews, the platform provides an option to send out email reminders to customers. This gentle nudge encourages them to leave feedback, ensuring a continuous flow of fresh testimonials that can be showcased.
How to embed a Google reviews feed in Shopify
Showing your customer testimonials on your Shopify store can be done in a few clicks. Display reviews from happy customers on your homepage, product pages, or a combination of both. The choice is yours.
Step 1: Install our Shopify app
Go to the Shopify App Store and install EmbedSocial: Shoppable UGC.
Step 2: Set up your EmbedSocial account
Choose a plan based on your business needs. You can start with a free trial to explore all features and cancel anytime within 7 days.
Step 3: Connect your Google source
Log in with your Google account and select the Google Business Profile you’d like to pull reviews from. EmbedSocial will automatically sync and update the reviews.
Step 4: Create and design your widget
Use the visual editor to customize your Google Reviews widget. Choose from multiple layouts, adjust colors and fonts, add CTAs, and enable AI summary or schema options.
Step 5: Copy the widget embed code
Once you’re satisfied with the widget design, copy the embed code provided by EmbedSocial.
Step 6: Paste into your Shopify theme
Go to your Shopify admin → Online Store → Themes → Edit Code. Paste the embed code where you’d like the Google Reviews to appear—such as your homepage, product page, or footer.
And just like that, you got a live, stunning widget that auto-updates and showcases your products so that you can turn browsers into buyers.
Getting started
Turn your customers into your best sales team.
Install the EmbedSocial: Shoppable UGC app and start building trust, engagement, and conversions with real Google reviews content – automatically synced and shoppable.
More widgets for Shopify
Frequently asked questions
Have a specific question about our Google review widget?
Check these FAQs or click the bottom right chat icon and talk with us.
To effectively display your Google reviews the best way is to utilize Google-approved widgets like EmbedSocial or plugins to embed Google reviews directly on your website. This not only showcases positive customer feedback but also enhances your website’s SEO by displaying fresh, user-generated content.
To get started with EmbedSocial, start a free trial and follow the guide on how to embed Google reviews on your website.
If you already have other reviews widget on your website from EmbedSocial, like Facebook or Yelp, then it’s very easy to include Google reviews in your widget.
Just go to Widgets > Open your reviews widget > Click on the Sources tab > and click Add source.
In the popup, choose Google My Business as your new source and follow the steps to connect your Google account to the system.
Once you are done, you will be able to pick your Google location in the Sources section and include Google business reviews in your existing widget.
Small and medium-sized businesses stand to benefit enormously from Google Reviews.
These reviews serve as authentic customer testimonials, acting as a beacon of trust and credibility for potential clients. For many consumers, choosing a local business often hinges on the feedback of previous customers.
By embedding Google reviews widget, you can streamline the entire process and always sync your website with the reviews posted on your Google My Business account.
Yes. Embedding Google reviews adds fresh user-generated content to your pages, which Google values. EmbedSocial also generates schema markup (aggregate rating) that displays star ratings in search results, increasing click-through rates by 10–30% according to industry benchmarks.
Google Reviews are generally considered trustworthy as they are created by real users who have interacted with the business.
However, like any online review widget, they are not immune to manipulation or fake reviews.
It’s always a good idea to read multiple reviews and look for consistent themes in the feedback.
You connect your Google Business Profile and embed a live Google review widget. The widget auto-updates with new reviews, so your site always shows fresh, trustworthy feedback without manual work.
The best free Google reviews widget depends on your needs. EmbedSocial offers a free plan with live sync from your Google Business Profile, customizable layouts with AI vibe coding, and no scraping. EmbedSocial is the only solution on the market offering unlimited widgets, website components and full social proof sections with huge templates library for free.
EmbedSocial does not require a separate WordPress.org plugin installation. The Google reviews widget for WordPress works via a JavaScript embed code or shortcode that you paste directly into any Gutenberg block or Classic editor page. This means no plugin updates to manage, no compatibility issues with WordPress versions, and no impact on your site’s plugin count.
You don’t need a plugin. EmbedSocial generates a JavaScript embed code you paste into any HTML editor, website builder, or CMS, including Wix, Squarespace, Webflow, Shopify, and custom sites. No WordPress plugin required.
No. EmbedSocial widgets load asynchronously — the embed code does not block your WordPress page from rendering. Your Core Web Vitals scores (LCP, CLS, FID) are unaffected. The widget loads independently after your main content, so Google PageSpeed will not flag it as a performance issue.
Yes, you can use EmbedSocial to respond to Google business reviews directly from one console. If you manage multiple Google My Business accounts, you will not need to log in to different location pages in order to write the review. You can respond to all these reviews from one place, thus saving tons of time.
And as a bonus, you can use the AI-powered responder to reply with the help of artificial intelligence and save extra time.
Yes. The EmbedSocial platform provides a few options to manage and filter the Google business reviews generated in the widget.
You can use the Moderation tab, where you can hand-pick which reviews to show on your website or use the filter by keywords to show only reviews containing certain words in your Google reviews widget.
Yes. EmbedSocial lets you mix Google reviews, Instagram feed, Facebook reviews, TikTok videos, and other user-generated content into a single social proof widget. Instead of separate embeds scattered across your page, you get one unified feed that updates automatically. Choose from dozens of pre-built templates or use EmbedSocial’s AI vibe editor to describe the look you want, compact grid, masonry wall, testimonial slider and the AI generates the layout and styling without any coding. Every template inherits your brand colors and fonts automatically.
Yes, the widget with Google reviews will stop showing on your website but you will be able to export all your reviews in a CSV format.
