Google Reviews Guide: How to Get, Manage & Delete In 2024

Learn about Google reviews and how to get, manage and embed them on your website to increase trust and acquire new customers.

Get more Google reviews

According to recent studies, customers mostly check Google Reviews, the leading site with 81% (see chart here) compared to all other review sites.

After all, Google reviews significantly influence a business’s online visibility and credibility, ultimately impacting customers’ decisions.

So, in this article, we explore many methods to get more reviews on Google, with actionable tips, practical advice, and expert insights to help you skyrocket your business.

Here is what you will learn:

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About Google reviews

When users search for a service on Google, the search engine provides results that consider the proximity to the user and the ratings of local businesses on Google. That rating is aggregated by the reviews people submit via Google Search or the Google Maps app.

So why do people read Google reviews? In a nutshell:

Google reviews offer valuable information about а business’s operations and customers’ real interactions and experiences with that business. Ultimately, Google reviews matter because the vast majority of customers discover local businesses there, making Google the most important review platform for local businesses.

The way businesses climb the rating ladder is via effective digital marketing tactics and SEO practices, one of which is the number of genuine reviews they collect—the more you have (bad and good), the better since more reviews equal greater relevance.

Therefore, if you have many positive reviews and your business is close to your searchers, it will appear at the top of the SERPs.

Note: Once your collect negative and positive Google reviews on your Google Business Profile, your potential customers will be able to see them in local search results when searching for a certain product (or your business specifically) and when they access your location on Google Maps. Usually the location with the top Google reviews rating will appear first, for example:

google reviews, google search results

How to Get More Google Reviews from Your Customers? 15 Ways

Ready to use Google reviews to boost your brand’s reputation and ranking? Here are some of the best ways to get Google reviews that can help achieve just that. Note that some of these methods are shared by marketing experts and business owners whom our team asked to provide personal experiences.

  1. Setup and optimize your Google Business Profile
  2. Ask for reviews via email and SMS
  3. Get reviews on Google My Business when sending invoices
  4. Mention reviews during phone calls
  5. Embed Google review CTAs on your pages
  6. Automate the review collection process
  7. Obtain reviews via surveys
  8. Increase reviews on Google via social media platforms
  9. Add a Google reviews badge on your website
  10. Use Google reviews NFC card
  11. Create a Fun Review Experience
  12. Host a Google Review Party
  13. Utilize QR codes for instant reviews
  14. Celebrate customers with Appreciation Events
  15. Encourage personal employee reviews

However, to collect reviews successfully, you must first get your Google review link. To do that, you only have to find your business on Google, tap ‘Ask for reviews’ in your Google Business Profile, and copy the link that appears in the pop-up window.

So, without further ado, let’s check out ten proven strategies to help you get more Google reviews to boost your online reputation and get more customers.

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15 methods to get more Google reviews

Real-life experiences shared by marketers and business owners.

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1. Setup and optimize your Google Business Profile

First things first: you cannot collect Google reviews or appear in search results without creating a Google Business Profile.

It is a very straightforward process that you can complete by navigating to https://www.google.com/business/.

Once there, click ‘Manage now’ (top-right corner) and follow a few simple steps, such as inputting your business name and category, choosing your location on the map, and providing details like your delivery service, business hours, and messaging options.

Are you done verifying your profile? Good. Now let’s optimize it!

There are various changes you can make to your profile to make it more visible and accessible to potential customers, including but not limited to adding photos of your products, services, and physical stores, describing your offerings, and using Google Posts.

Additionally, you should choose appealing photos, be detailed with your business information and descriptions, and respond to every review you receive.

Remember: people want to see that your business is actively improving its offering and interacting with potential customers, so you must show that regularly.

2. Ask for reviews via email and SMS

Your happy customers will gladly review your business—all you have to do is ask!

One of the most straightforward strategies is to collect Google reviews via email after confirming a transaction or rendered service.

You just need to send a personalized email thanking them for their business and kindly ask them to leave a review. However, make sure to include a direct link to your Google review page to make the process as easy as possible for your customers:

Example of testimonial request emails

3. Get reviews on Google My Business when sending invoices

Another good moment to ask for a review is when you send a bill or an invoice—a method that can be particularly effective for businesses that provide ongoing services. Just include a note in your invoice emails asking for a review and provide a link to your Google page.

4. Mention reviews during phone calls

If your business requires regular phone interaction with customers, consider asking for reviews at the end of a successful call. This can be a great way to get customer reviews on Google, especially if customers are satisfied with the service they receive.

5. Embed Google review CTAs on your pages

Including a call-to-action (CTA) for getting Google reviews in your email signature, newsletter, website, or other digital destinations is another effective way to encourage Google reviews. This could be a text prompt or a clickable button that directs users to your Google review page:

Template to create a Google reviews widget with CTA buttons

Showcase several Google reviews on your website, and have a button below that people can click to leave their reviews.

Inemesit Ukpanah, Digital PR Specialist, GreenMatch

Then, after every successful purchase or job is done, send them a screenshot of that with a link and encourage them to also leave a reply with the message: “We hope that by showing previous happy customers, you were convinced to also work/order with us. Would you leave your experience to help other customers in the future?”

6. Automate the review collection process

Automating your review requests and collection process can save you plenty of time since you’ll ensure that every customer is asked for a review and is granted the option to submit one quickly. Various online tools allow you to send automated email or SMS review requests after a certain trigger event, such as after finalizing a product or service purchase or subscription.

For example, check out this automatic review collection email a Shopify store automatically sends out to customers after they make a purchase:

Send emails to Shopify customers to request reviews

7. Obtain reviews via surveys

Surveys can be a great way to gather customer feedback and encourage the submission of future reviews.

However, once they do, you’ll get much more than a review; you’ll also obtain highly-valued feedback that will help you devise a strategy to improve your services. While customers fill in the survey, you can add a link to your Google reviews page, and include this as an option for them to further help you out and provide you a public review.

According to my experience as a Chief Marketing Officer, getting reviews through surveys is a great way to collect customer feedback and encourage future Google reviews. You can add a link to your Google reviews page, giving customers the option to further assist you and provide a public review. 

Miranda Bence, CEO and CMO, Cherry Picks Reviews

The good thing about adopting this method is that you get much more than just a review; you will also get highly valued and detailed feedback through surveys, which will help you devise a strategy to improve your services or products.

Here’s one such example of a beauty salon survey:

8. Increase reviews on Google via social media platforms

Perhaps the most convenient method for getting Google reviews is to utilize your social media channels. You can occasionally add a quick review request underneath your posts or in your link in bio, especially when you are showing off your latest products and services. Also, remind your followers about the importance of reviews and how they help your business.

Check out this Instagram link-in-bio section of an Origami store:

Add Google review link in the Instagram bio

9. Add a Google reviews badge on your website

Last but not least, a very practical, effective, and aesthetically pleasing solution is to add a Google reviews badge on your website that will show the rating from your posts and also add a link to your Google reviews page.

Check out some of the Google review badges you can embed to redirect users to your Google location so they can submit their testimonials via the Google review form:

However, always remember to thank your customers for leaving a review, especially if they leave a glowing review. Here are some excellent positive responses to use!

10. Use Google reviews NFC card

Google reviews NFC card share
NFC Google reviews card by EmbedSocial

NFC (Near Field Communication) business cards are gaining popularity and can be a useful tool for soliciting reviews from customers. Here’s a potential method to utilize them for this purpose.

Here is how it works.

  1. Integration with review platforms: First, ensure that your NFC business cards are programmed to link directly to review platforms relevant to your business. This could be Google Reviews, Yelp, Trustpilot, or industry-specific review sites.
  2. Personal interaction: When you hand over your NFC business card to a customer, personally encourage them to leave a review. A genuine request can make a significant impact.
  3. Ease of use: The convenience factor plays a crucial role. With an NFC card, customers can simply tap the card with their NFC-enabled smartphone, and they will be taken directly to the review page. This removes the need for them to search for your business online.

Check the possibility of getting your own Google reviews NFC card by EmbedSocial.

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Get more Google reviews with NFC card

Ask customers to leave a review on the spot.

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11. Create a Fun Review Experience

From what I’ve seen, a unique way to get more Google reviews for your business is to make the process interactive and fun for your customers. For instance, you could set up a “selfie station” at your business, depending on the niche, with props and a branded backdrop where customers can take photos. Encourage them to post these on their social media with a hashtag you’ve created, and offer to send them a link to leave a Google review in exchange.

Andrew Lee Jenkins, Owner, Catalyst RVA Marketing Agency

This not only creates a fun experience that customers are likely to remember, but it also integrates the review process with an enjoyable activity, making them more inclined to leave a positive review. Plus, it’s a great way to increase your social media presence and visibility at the same time, so you get a bit of a double benefit!

12. Host a Google Review Party

Based on my experience, one unconventional approach to garnering more Google reviews for your business is by organizing and hosting a Google Review Party. Yes, it’s a real thing! While it’s commonly seen with brick-and-mortar stores hosting promotional events at their physical locations, it’s also feasible for online businesses, provided you have incentives to offer.

Patrick Beltran, Marketing Director, Ardoz Digital

If you’re seeking to significantly boost your Google Reviews in an ethical manner, hosting a review party could be an effective strategy. You would invite guests such as clients, colleagues, and others who can provide honest reviews of your business. 

It’s essential to have QR codes readily available for easy access and use during the event, along with devices for tapping phones. During the event, which could be a sports viewing party, a dinner, or any business-related activity, the main goal is for everyone to have a great time. However, at some point, you’ll want to encourage guests to take a couple of minutes to scan the QR code and leave a Google review. 

This approach significantly increases the chances of receiving 5-star reviews, as most attendees will feel compelled to contribute a review as a token of appreciation for the enjoyable event you’ve hosted.

13. Utilize QR codes for instant reviews

One unique approach that I’ve successfully implemented to get more Google reviews is incorporating a QR code into our sales collateral and displays at events. This QR code, when scanned by a customer’s smartphone, directly links to our Google review page. We ensure the QR code is prominently featured on items like brochures, flyers, and even digital screens at our point of sale or during events.

James McNally, Managing Director, SDVH [Self Drive Vehicle Hire]

The simplicity and instant access provided by the QR code make it easier for customers to leave a review right at the moment of engagement when their experience with our service or product is freshest in their minds. Using QR codes to collect Google reviews is a strategy not only boosts the likelihood of receiving a review but also enhances the customer’s interaction with our brand by leveraging modern technology.

QR table stand to link to Google reviews

14. Celebrate customers with Appreciation Events

From my experience, one unique approach to garner more Google reviews for your business is by implementing a ‘review appreciation event’ where you celebrate your customers and their feedback. This event can take the form of a customer appreciation day, where you invite loyal patrons to your store or office for a special gathering. 

Joe Davies, Co-Founder and CEO, FATJOE

During the event, express gratitude to your customers for their support and contributions to your business’s success, emphasizing the importance of their feedback in shaping your services and products. You can offer complimentary refreshments, exclusive discounts, or even small giveaways as tokens of appreciation. As part of the event, encourage attendees to leave a Google review about their experience with your business, highlighting the positive aspects they appreciate the most.

To make the event more engaging and memorable, consider incorporating interactive elements such as a photo booth, live music, or a fun activity related to your business. Encourage customers to share their experiences and take photos or videos at the event, which they can later post on social media along with their Google review. 

15. Encourage personal employee reviews

In most cases, getting customers to leave Google reviews boils down to reminding them to do so. Still, some businesses and industries, especially those outside the service industry, may need more help than simple reminders to prompt customers to voice their opinions.

Our favorite advice is to have employees ask customers to review themselves rather than the entire company.

Nicole Bews, Strategic Director, Hometown Design Studio

Some companies are too large or complex, and customers may feel intimidated, or they may not know what to say about the entire company, so they avoid reviews altogether. When given a smaller task, writing about their experience with one employee, it becomes simple to know what to say!

From there, workers can use common techniques to remind customers to review themselves, such as in-store signage, business cards with QR codes, and reminder emails with links to Google reviews.

It can also be fun to include QR codes with links to Google on small gifts like bookmarks, rulers, or other items that relate to the business. Employees can also be incentivized to encourage reviews of themselves with monthly or quarterly prizes for getting the most reviews that mention their name.

related to this, some companies suggest incentivizing their employees in order to get Google reviews, such as:

For service businesses, we ensure that if a customer gives a 5-star review, the sales or customer support worker is given a $5 tip. It’s the best incentive, and the employees are well-aligned with the business’s long-term success.

Justin Abrams, Founder and CEO, Aryo Consulting Group

How to Ask for Google Customer Reviews? Email and SMS Examples

Let’s check out a few practical and industry-specific email templates designed to encourage customers to fill out surveys and leave Google Reviews for various businesses, including restaurants, hotels, dental clinics, auto repair shops, and fitness centers:

For restaurants

Here is a simple email on how to get reviews on Google for your restaurant:

Subject: We’d love to hear about your dining experience at [Restaurant Name]!

Body: Hi there!

Thank you for choosing [Restaurant Name] for your meal. We hope you enjoyed the food and ambiance. As a small business, we’d appreciate it if you could take a moment to share your experience with us on Google Reviews.

Your feedback helps us improve and continue to serve delicious food in a warm and welcoming atmosphere. Thank you for your support!

Best regards, [Your Name / Restaurant Name]

Review request email template

For hotels

Use the email template below to generate reviews on Google for your hotel:

Subject: How was your stay at [Hotel Name]?

Body: Dear [Customer Name],

Thank you for choosing [Hotel Name] for your recent stay. We hope you had a comfortable and enjoyable time with us. We’d love to hear about your experience and kindly ask if you could share your thoughts on Google Reviews.

Your valuable feedback allows us to improve our services and ensure future guests have an exceptional experience. We appreciate your time and support!

Warm regards, [Your Name / Hotel Name]

For dental clinics

Subject: Share your experience with [Dental Clinic Name]!

Body: Hello [Customer Name],

Thank you for trusting [Dental Clinic Name] with your dental care. We hope you had a positive experience during your visit. We’d be grateful if you could take a moment to review our clinic on Google Reviews and share your thoughts.

Your feedback helps us maintain our high standards and provide the best dental care for our patients. We appreciate your support!

Best regards, [Your Name / Dental Clinic Name]

For auto repair shops

Subject: How was your experience at [Auto Repair Shop Name]?

Body: Hi [Customer Name],

Thank you for choosing [Auto Repair Shop Name] for your vehicle’s needs. We hope we were able to meet your expectations and provide excellent service. We’d appreciate it if you could share your experience with us on Google Reviews.

Your feedback is crucial in helping us improve our services and support our local business. Thank you for your time!

Best regards, [Your Name / Auto Repair Shop Name]

For fitness centers

Subject: How’s your fitness journey going at [Fitness Center Name]?

Body: Hey [Customer Name],

Thank you for being a valued member of [Fitness Center Name]. We hope our facilities and services are helping you achieve your fitness goals. We’d love to hear about your experience with us and ask if you could kindly leave a review on Google Reviews.

Your feedback helps us improve our center and provide the best possible environment for our members. We appreciate your support!

Stay fit, [Your Name / Fitness Center Name]

Examples of SMS requests to get more Google reviews

Keeping it simple is one of the best Google review ideas for businesses. So, here are a few text message templates:

Or by specific industry:

Restaurants:

Hotels:

Dental clinics:

Auto repair shops:

Fitness centers:

Remember to shorten the Google Review Link to fit within the SMS character limit and make it more convenient for customers to click.

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15 methods to get more Google reviews

Real-life experiences shared by marketers and business owners.

Download free ebook

How to Leave a Google Review

To show your customers how to write a Google review, you can share steps for both mobile and desktop.

Here is how to write a review on mobile:

To write a Google review on mobile, just follow these steps:

  1. Open the Google Maps app and find the business by searching with its name
  2. Open the business profile and tap the Reviews tab
  3. In Rate and Review section, tap the star – from 1 to 5
  4. Finally, in the popup, fill in the form with a rating about the business features and write the review in the field.
  5. Once you are done, just tap Post
Steps to write and leave a Google review

Check the full tutorial below about inspirations on what reviews to write and all methods on how to write a review.

How to Manage Google Reviews

You can easily manage the Google reviews you receive, including displaying them online and responding to them by using a top review management platform.

Plus, you should practice the following strategies daily:

  • Check up on your reviews daily;
  • Respond to each new review;
  • Delete by reporting inappropriate reviews.

Responding to negative, neutral, and positive reviews requires a somewhat different approach. For instance, while you should offer your genuine thanks for positive reviews, you should acknowledge negative reviews and ask the customer how to improve!

How to Remove a Review From Google

Some of the negative or spam reviews may impact your Google reputation. Although there is no direct option to delete a Google review, there is still an option to report and Flag as inappropriate. Here are the steps:

  1. Open Google Maps and go to your business;
  2. Click on the Reviews tab and sort reviews by lowest to highest rating;
  3. Find the review you want to delete and click on the top right three dots menu;
  4. Choose Flag as inappropriate;
  5. Next, choose the reason you want to report, for example, Spam;
  6. And lastly, click Submit.
Steps to report and delete Google review

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

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Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

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Why do You Need Google reviews

Review sites that consumers visit to check customer reviews

As we briefly mentioned above, collecting more Google reviews does wonders for your business since they come with a slew of benefits for your reach and sales:

  • They improve your brand trust and credibility—Google is the most used and trusted search engine, so people consider these reviews to be very reliable, which builds confidence and a positive perception in potential customers;
  • They increase your online exposure—having a higher number of Google reviews often leads to increased visibility in search results, making your business more likely to be discovered by potential customers searching for related products or services;
  • They boost your position in local SERPs—positive Google reviews for online businesses can influence your local SEO rankings, ensuring your business appears higher up in search results when people are looking for services or products in your area;
  • They provide feedback about your products—these reviews act as a valuable source of customer feedback, offering insights into what customers love about your products and areas where you might improve, helping you to refine your offerings;
  • They improve conversions on landing pages—seeing positive reviews on your landing pages can significantly enhance trust, encouraging visitors to take the desired action, such as making a purchase or signing up for a service;
  • They boost your sales numbers—the enhanced trust, visibility, and improved search engine ranking contributed by Google reviews often lead to an increase in sales, as more potential customers find and choose your business over competitors;
  • They greatly impact your CTR in search results—the top result in Google organic search results gets 27.6% of all clicks on average. Naturally, as you get closer to the top, you’ll get a larger piece of that CTR pie since you’ll be much more visible to consumers.

As you can see, Google reviews have become very important for today’s businesses as they represent a vital part of their Google Maps marketing strategy and online presence. Ultimately, Google hosts the vast majority of online reviews (over 90%) compared to Facebook.

Google’s algorithm also tries to produce the most relevant results for user queries. If many users review you, whether with 5- or 1-star reviews, Google considers all of them. So, having more reviews increases your chances of getting higher search results.

Get more Google reviews with EmbedSocial

At the end of the day, the best method is to use a Google reviews management software like EmbedSocial that will help you get as many Google reviews as possible.

Here is what you will get with EmbedSocial:

  • Aggregate reviews from. multiple Google business profiles in one place
  • 80+ reviews widgets to show Google reviews on your website.
  • Collect Google reviews from SMS, Email, or collect forms
  • Autorespond to Google reviews or use AI to reply effectively
  • Schedule Google posts to reach more local customers
  • Improve SEO with rich star snippets in Google search

Click below to try EmbedSocial today.

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Google Business Reviews Management

Generate reviews, create display widgets, respond, and analyze insights for one or multiple GMB locations with ease.

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FAQs about Google Reviews

We summarized the most frequent questions about Google reviews. Here is the list:

How to generate Google reviews via email?

There are a few ways to get customers to leave Google reviews, but the easiest one is to use a Google review email campaign. Just send out emails to your customers after they’ve made a purchase, asking them to leave a review on your Google Business page. You can even include the needed link.

Should you buy Google reviews?

Buying Google Reviews is not recommended since that action violates Google’s policies and can damage your business’s reputation. Ethical alternatives like encouraging genuine customer feedback are more beneficial and sustainable.

Can you write a Google review without having a Google account?

Unfortunately, you cannot write and leave a Google review without a Google account. You need to sign into a Google account to ensure that reviews are authentic and reliable. Otherwise, fake customers would intentionally ruin businesses’ reputations.

Can you get fake Google reviews?

No, creating or obtaining fake reviews is against Google’s policies. Google requires that all reviews be honest and based on real experiences. Creating, buying, or encouraging fake reviews can result in penalties, including removal of reviews, suspension of accounts, or legal action.

How to get negative reviews removed?

To remove fake, negative, or defamatory reviews from your Google Business page, you can ask the reviewer to remove it, plead with Google to do it, or report it as spam.

How do I respond to Google reviews?

Usually, you receive an email that you got a new review. After clicking on the respond link, you are redirected to your Google My Business profile, where you can directly write your response. Remember to thank the reviewer for their feedback, apologize if they had a bad experience, and offer to help if they need assistance.

How do I fetch more Google reviews?

Some of the ways to encourage customers to leave reviews include asking them in person, sending them follow-up emails, and adding review links on your website.

How can I get more 5-star Google reviews?

The best way to get a 5-star Google review is to ask customers that you know are happy with your product or service to leave you a review.

Can I copy Google reviews to my website?

Yes, you can, and the easiest method to achieve that is to use a review management tool like EmbedReviews, which lets you embed an entire Google Business reviews widget on your website in just a few minutes and automatically syncs all future reviews.

How to generate reviews on Google?

Getting Google reviews is a multi-step process that may include any or all of the following steps:

  • Claim and optimize your Google Business Profile
  • Provide excellent customer service
  • Ask for reviews
  • Make it easy for customers to leave reviews
  • Respond to positive and negative reviews
  • Create a review management strategy

How many Google reviews do you need?

Well, the more reviews you have, the better. There’s no such thing as too many reviews. That said, aim to get more reviews than your competitors, regardless of your niche.

FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

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Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

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Do you know those beautiful yellow stars with a review count besides some links in the search results? 
Well, that’s a review snippet – a simple code embedded on the website that signals Google to display the review count along with the results.

So, what do you need to start with Google rating snippets?

  1. Google My Business account
  2. At least 5 Google reviews
  3. Schema code generator

Learn more: Steps to get an aggregated Google Rating.

Luckily for you, the EmbedSocial platform provides this functionality, and you can embed your schema.org code and get the rating count next to your search result. 


Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.