NewAnnouncing EmbedSocial MCP: connect your data to any AI tool
EmbedSocial TikTokClaudeGoogle Sheets

Export TikTok campaign sentiment into Google Sheets

Use EmbedSocial's TikTok campaign sentiment agent to understand how people reacted to a TikTok campaign and export the results into Google Sheets.

EmbedSocial EmbedSocial
TikTokTikTok
ClaudeClaude
Google SheetsGoogle Sheets

One connection. Runs on your live EmbedSocial data.

What does it do?

Connect EmbedSocial with Claude and Google Sheets to create an agent that reviews TikTok hashtag posts, campaign mentions, or UGC sources and analyzes sentiment. The agent groups TikTok posts by positive, negative, and neutral sentiment, then summarizes recurring reactions, high-performing posts, complaints, and campaign learnings.

Useful for

  • Analyzing TikTok campaign sentiment: see how people reacted to campaign hashtags or mentions.
  • Tracking TikTok UGC quality: find posts with strong positive reactions or useful brand fit.
  • Creating campaign reports: export sentiment, themes, and example posts into Google Sheets.

How to set up

  1. 1

    Create your EmbedSocial account

    Sign up for a free EmbedSocial trial to connect your TikTok sources and turn on the MCP.

    Start free trial
  2. 2

    Connect your TikTok sources in EmbedSocial

    Add the hashtag, keyword, mention, or campaign source you want to analyze.

  3. 3

    Create a widget with your TikTok campaign content

    Use a widget that collects the posts the agent should review.

  4. 4

    Connect Google Sheets in your AI tool

    Make sure your AI environment can create or update a spreadsheet.

  5. 5

    Set up the EmbedSocial MCP in Claude

    Paste the MCP URL into Claude and authorize access with your EmbedSocial account.

  6. 6

    Run the prompt

    Ask Claude to analyze campaign sentiment and export the results into Google Sheets.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.

Real-world use case

Imagine you just launched a TikTok campaign and want to understand how people reacted. Instead of scanning each video manually, you ask Claude:

The prompt

Using the EmbedSocial MCP, pull TikTok campaign posts from [widget] for [campaign hashtag]. Analyze sentiment as positive, negative, or neutral, identify recurring reactions, highlight the top 10 posts by engagement, and export the results into Google Sheets.

Open inClaudeChatGPT

Claude reviews your TikTok campaign content, groups posts by sentiment and theme, and creates a spreadsheet your team can use for reporting.

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