Turn Instagram mentions into HubSpot leads

What does it do?

Connect EmbedSocial with Claude or ChatGPT and HubSpot to create an agent that scans Instagram mentions for buying interest: questions about pricing, requests for recommendations, or purchase intent. It creates a HubSpot lead for each one. Instead of manually reading through mentions, the agent flags the ones worth following up on and gets them into your CRM automatically.

Useful for

• Catching warm leads on Instagram: turn organic buying signals into trackable CRM records;
• Reducing manual mention triage: skip reading every mention to find the handful that matter;
• Speeding up sales follow-up: get leads into HubSpot as soon as intent is detected.

How to set up

1. 1

   Create your EmbedSocial account

   Sign up for a free EmbedSocial trial to connect your Instagram source and turn on the MCP.

   Start free trial
2. 2

   Create a widget tracking your brand mentions

   Make sure Instagram mentions are being collected.

3. 3

   Connect HubSpot in your AI tool

   Make sure your AI environment can create leads or contacts in HubSpot.

4. 4

   Set up the EmbedSocial MCP in Claude or ChatGPT

   Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.

5. 5

   Run the prompt

   Ask your AI tool to scan mentions for buying interest and create HubSpot leads.

Real-world use case

Imagine someone posts on Instagram asking for a product recommendation that matches what you sell, and you don't want that opportunity to go unnoticed. Instead of monitoring mentions manually, you ask Claude or ChatGPT:

The prompt

Create a HubSpot lead whenever someone on Instagram asks for product recommendations matching what we offer.

Copy

Open in

Your AI tool watches for buying-intent mentions and creates a new HubSpot lead each time one appears.