Turn Instagram mentions into HubSpot leads
Use EmbedSocial's Instagram lead capture agent to catch buying signals on Instagram before they slip past you.
One connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude or ChatGPT and HubSpot to create an agent that scans Instagram mentions for buying interest: questions about pricing, requests for recommendations, or purchase intent. It creates a HubSpot lead for each one. Instead of manually reading through mentions, the agent flags the ones worth following up on and gets them into your CRM automatically.
Useful for
- Catching warm leads on Instagram: turn organic buying signals into trackable CRM records;
- Reducing manual mention triage: skip reading every mention to find the handful that matter;
- Speeding up sales follow-up: get leads into HubSpot as soon as intent is detected.
How to turn Instagram mentions into HubSpot leads
- Create your EmbedSocial account. Sign up for a free EmbedSocial trial to connect your Instagram source and turn on the MCP.
- Create a widget tracking your brand mentions. Make sure Instagram mentions are being collected.
- Connect HubSpot in your AI tool. Make sure your AI environment can create leads or contacts in HubSpot.
- Set up the EmbedSocial MCP in Claude or ChatGPT. Paste the MCP URL into your AI tool and authorize access with your EmbedSocial account.
- Run the prompt. Ask your AI tool to scan mentions for buying interest and create HubSpot leads.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Real-world use case
Imagine someone posts on Instagram asking for a product recommendation that matches what you sell, and you don't want that opportunity to go unnoticed. Instead of monitoring mentions manually, you ask Claude or ChatGPT:
Create a HubSpot lead whenever someone on Instagram asks for product recommendations matching what we offer.
Your AI tool watches for buying-intent mentions and creates a new HubSpot lead each time one appears.
See how an agency runs this alongside other prompts: How agencies use Claude and ChatGPT for Instagram.
Prefer to build this into your own app instead of running it from a prompt? The same posts, mentions, reviews and widget analytics are available through the social media API.
More Lead generation automations
Turn LinkedIn Mentions into HubSpot Leads
Using the EmbedSocial MCP, pull LinkedIn mentions of our company page from [widget] for the last [7] days. Score each mention for buying intent (high, medium, low) based on questions, recommendation requests, pricing interest, or product praise. For every high and medium intent mention, create or update a HubSpot contact with the author’s name, LinkedIn profile URL, company if available, the post link, and a note summarizing the mention and intent score. Skip contacts that already exist and add a note to them instead.
Rank TikTok Brand Advocates in Google Sheets
Using the EmbedSocial MCP, pull TikTok mention videos from [widget] for the last [90] days. Group the videos by creator and rank each creator by number of mentions, total engagement, average engagement per video, number of active weeks, and average sentiment. Sort them into three tiers: top advocates, rising advocates, and one-time posters. Export the results into Google Sheets with a ranked advocates tab, a top videos tab with links, and a raw data tab.
Extract YouTube creators by hashtag into Google Sheets
Using the EmbedSocial MCP, pull YouTube media from my #Hashtag source for [#hashtag]. Extract each creator's channel name, video title, URL, and view count, then write them as rows to a new tab called "YouTube creators" in my Google Sheet.
Put your social content to work from any AI tool
EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.